Creators

Hunter McKinley

Founder & CEO @Backtrack

@huntermoonshot 2,215 X followershuntermckinley.com First product launched 11y ago

Total monthly visits
6.5K
Down40.0%MoMOct 2026All others besides Yac are <5K
Public revenue
Undisclosed
No public revenue across products
Products
5
+2
Since Apr 2015 · 1 offline
Latest launch
3y ago
Backtrack 2.0<5K visits/mo
100% full-depth creator dossier open: complete product portfolio, 12-month combined traffic & MRR curves, shipping cadence, and timeline events.

Traffic

Portfolio · Last 12 months
Monthly visits

Products

Products and research metrics
ProductVisits · OctActions
YacStop spending your whole day on calls.<5K
Backtrack 2.0The event industry toolkit you didn't know you needed.<5K
SyrupSweet Deals for Startups<5K
YacStop spending your whole day on calls.<5K
StoreOfflinecurated apps for airpods pro by hunter mckinley<5K

Timeline

Launches, marketing, revenue milestones, and pricing/plan/positioning changes across products

  1. Nov 1 · 14d ago

    • Yac Homepage headline (H1) changed to “Stop spending your whole day on calls.”Positioning

      We're building Backtrack→Stop spending your whole day on calls.

    • Yac Adopted technology: LottieFilesFeatures

      —→LottieFiles

    • Yac Homepage title changed to “Home OLD”Positioning

      Yac | Eliminate meetings with voice messages→Home OLD

    • Backtrack 2.0 Homepage headline (H1) changed to “TURN HOSTED MEETINGS INTO REBOOKING REVENUE”Positioning

      75%→TURN HOSTED MEETINGS INTO REBOOKING REVENUE

    • Backtrack 2.0 Removed technology: CalendlyFeatures

      Calendly→—