Alex Moore

The Wizard of Email

@awmoore 1,864 X followersFirst product launched 12y ago

Total monthly visits: 142.1K; Down18.1%MoMOct 2026Boomerang for Gmail accounts for 58%
ARR: $8MClaimed; ≈ $666.7K/mo · GetLatka · 2024-01-01“Boomerang's annual recurring revenue was $8M in 2024, as Aye Moah said on camera.”
Products: 2; Since Mar 2014
Latest launch: 9y ago; Boomerang60.1K visits/mo · $8M/yr (claimed)

100% full-depth creator dossier open: complete product portfolio, 12-month combined traffic & MRR curves, shipping cadence, and timeline events.

Traffic & revenue

Portfolio · Last 12 months

Monthly visits

Products and research metrics
Product	Tagline	Category	Visits · Oct	MoM	Launched	Revenue	Actions
Boomerang for Gmailboomeranggmail.comOne click calendar scheduling plus powerful email management tools.	One click calendar scheduling plus powerful email management tools.	Email Clients & Inbox	82K	Down33.3%	2014-03	Undisclosed
Boomerangboomerangapp.comMore time for what matters	More time for what matters	Email Clients & Inbox	60.1K	Up18.9%	2017-10	$8M/yrClaimed

Launches, marketing, revenue milestones, and pricing/plan/positioning changes across products