Matti Lehtonen

First product launched 17y ago

Total monthly visits: 91.6K; Down21.6%MoMOct 2026
MRR: $185KClaimed; Starter Story · 2026-11-07“How We Shipped 50,000 Online Orders Last Year [Update]”
Products: 1; Since Feb 2009
Latest launch: 17y ago; Backstage Rock Shop91.6K visits/mo · $185K/mo (claimed)

100% full-depth creator dossier open: complete product portfolio, 12-month combined traffic & MRR curves, shipping cadence, and timeline events.

Traffic & revenue

Portfolio · Last 12 months

Monthly visits

Monthly revenue & equivalents1 / 1 products with revenue evidence

Nov 2026

Backstage Rock Shop$185K/moSelf-reported eq.

Products and research metrics
Product	Tagline	Category	Visits · Oct	MoM	Launched	Revenue	Actions
Backstage Rock Shopbackstagerockshop.com100% official band merchandise	100% official band merchandise	Consumer Goods Brands	91.6K	Down21.6%	2009-02	$185KClaimed

Launches, marketing, revenue milestones, and pricing/plan/positioning changes across products

Nov 7 · 8d ago
- Backstage Rock Shop disclosed MRR $185KClaimed revenue
  How We Shipped 50,000 Online Orders Last Year [Update] · Starter Story
Nov 1 · 14d ago
- Backstage Rock Shop Removed technology: Microsoft AdvertisingFeatures
  Microsoft Advertising→—
- Backstage Rock Shop Adopted technology: PreactFeatures
  —→Preact
- Backstage Rock Shop Adopted technology: ReactFeatures
  —→React
- Backstage Rock Shop Removed technology: RebuyFeatures
  Rebuy→—