Tom Benner

A book that provides practical and comprehensive principles and rules for efficiently choosing good names in your code

@tombenner 109 X followerstombenner.co First product launched 8y ago

Total monthly visits: 26.6K; Up12.6%MoMSep 2026All others besides MergeMail are <5K
Public revenue: Undisclosed; No public revenue across products
Products: 3; Since May 2018
Latest launch: 3y ago; Naming Things<5K visits/mo

100% full-depth creator dossier open: complete product portfolio, 12-month combined traffic & MRR curves, shipping cadence, and timeline events.

Traffic

Portfolio · Last 12 months

Monthly visits

Products and research metrics
Product	Tagline	Category	Visits · Sep	MoM	Launched	Revenue
MergeMailOSSmergemail.coSend bulk emails in Gmail	Send bulk emails in Gmail	Email Marketing	24.4K	Up13.1%	2019-06	Undisclosed
Velocitygetvelocity.coCustom dashboards and reports for Asana	Custom dashboards and reports for Asana	BI & Dashboards	<5K	Prev <5K	2018-05	Undisclosed
Naming Thingsnamingthings.coThe Hardest Problem in Software Engineering	The Hardest Problem in Software Engineering	Books & Self-Publishing	<5K	Prev <5K	2023-03	Undisclosed

Launches, marketing, revenue milestones, and pricing/plan/positioning changes across products