Jesse Draper

CFO

First product launched 7y ago

Total monthly visits: 520.5K; Down15.8%MoMSep 2026
ARR: $32MClaimed; ≈ $2.7M/mo · GetLatka · 2024-10-01“Trust & Will's annual revenue was $32M in October 2024, according to the CEO. No later figure is on record.”
Products: 1; Since Jan 2019
Latest launch: 7y ago; Trust & Will520.5K visits/mo · $32M/yr (claimed)

100% full-depth creator dossier open: complete product portfolio, 12-month combined traffic & MRR curves, shipping cadence, and timeline events.

Traffic & revenue

Portfolio · Last 12 months

Monthly visits

Products and research metrics
Product	Tagline	Category	Visits · Sep	MoM	Launched	Revenue	Actions
Trust & Willtrustandwill.comMake your estate plan and make it count.	Make your estate plan and make it count.	Legal Documents & Contracts	520.5K	Down15.8%	2019-01	$32M/yrClaimed

Launches, marketing, revenue milestones, and pricing/plan/positioning changes across products

Nov 5 · 10d ago
- Trust & Will Trust & Will's Tu Legado wins Silver Anthem AwardProduct Activity
  Trust & Will announced that its Tu Legado project won a Silver Belonging & Inclusion Social Campaign award at the Anthem Awards.
Nov 1 · 14d ago
- Trust & Will Adopted technology: Amazon AdvertisingFeatures
  —→Amazon Advertising
- Trust & Will Adopted technology: Amazon WebstoreFeatures
  —→Amazon Webstore
- Trust & Will Adopted technology: EmbedlyFeatures
  —→Embedly
- Trust & Will Removed technology: Facebook PixelFeatures
  Facebook Pixel→—