Creators

James Kemp

Core Product Manager for @WooCommerce. Photographer. Lover of puzzles & escape rooms. All views are my own. Previous founder @iconicwp @getorderable @setaryapp

@jamesckemp 4,939 X followersjckemp.com First product launched 10y ago

Total monthly visits
25.6K
Up56.7%MoMSep 2026Setary accounts for 62%
MRR
$9,000Claimed
Indie Hackers · 2026-09-29“$9K/mo”
Products
6
Since Mar 2016 · 1 offline
Latest launch
3y ago
ReplyBoxNo traffic data yet
100% full-depth creator dossier open: complete product portfolio, 12-month combined traffic & MRR curves, shipping cadence, and timeline events.

Traffic & revenue

Portfolio · Last 12 months
Monthly visits
Monthly revenue & equivalents1 / 6 products with revenue evidence
Sep 2026
Iconic$9,000/moSelf-reported eq.

Products

Products and research metrics
ProductVisits · SepActions
SetaryThe Ultimate Bulk Spreadsheet Editor.15.8K
IconicFive advanced toolkits.One bundle.9.5K
GoGigifyConnect with Spotify and find all the upcoming gigs for your Top Artists. Give it a try.<5K
WP HandlesOfflineRecommended handles for WordPress scripts and styles—
SimplefeaturerequestsCollect User Feedback In WordPress—
ReplyBoxA privacy-focused comment system—

Timeline

Launches, marketing, revenue milestones, and pricing/plan/positioning changes across products
  1. Nov 1 · 13d ago

    • Setary Homepage headline (H1) changed to “The Ultimate Bulk Spreadsheet Editor.”Positioning

      Bulk Edit WooCommerce Products With Ease.→The Ultimate Bulk Spreadsheet Editor.

    • Setary Adopted technology: Cloudflare Browser InsightsFeatures

      —→Cloudflare Browser Insights

    • Setary Removed technology: SendgridFeatures

      Sendgrid→—

    • Setary Adopted technology: Twitter Emoji (Twemoji)Features

      —→Twitter Emoji (Twemoji)

    • Setary Homepage title changed to “Bulk Edit WooCommerce, WordPress & Shopify | Setary”Positioning

      Bulk Edit WooCommerce Products and Variations with Setary→Bulk Edit WooCommerce, WordPress & Shopify | Setary