John Schoenstein

Chief Revenue Officer

First product launched 14y ago

Total monthly visits: 605K; Down4.8%MoMSep 2026
ARR: $100MClaimed; ≈ $8.3M/mo · GetLatka · 2025-10-01“Customer.io's annual revenue was $100M in October 2025, according to customer.io.”
Products: 1; Since Jun 2012
Latest launch: 14y ago; Customer.io605K visits/mo · $100M/yr (claimed)

100% full-depth creator dossier open: complete product portfolio, 12-month combined traffic & MRR curves, shipping cadence, and timeline events.

Traffic & revenue

Portfolio · Last 12 months

Monthly visits

Monthly revenue & equivalents1 / 1 products with revenue evidence

Oct 2025

Customer.io$8.3M/moSelf-reported eq.

Products and research metrics
Product	Tagline	Category	Visits · Sep	MoM	Launched	Revenue	Actions
Customer.ioMCPcustomer.ioMore impact from every message	More impact from every message	SMS, WhatsApp & Push Marketing	605K	Down4.8%	2012-06	$100M/yrClaimed

Launches, marketing, revenue milestones, and pricing/plan/positioning changes across products

Nov 12 · 2d ago
- Customer.io Added product format: SDKFeatures
  —→sdk
- Customer.io Added Essentials planPlan
  —→USD100/month
Nov 1 · 14d ago
- Customer.io Homepage headline (H1) changed to “More impact from every i n - a p p”Positioning
  Say more, more powerfully→More impact from every i n - a p p
- Customer.io Adopted technology: Amazon S3Features
  —→Amazon S3
- Customer.io Removed technology: AmbassadorFeatures
  Ambassador→—