Jeff Chapin

Co-Founder + CPO, Casper

@jefenate 211 X followersFirst product launched 11y ago

Total monthly visits: 639.1K; Down20.3%MoMOct 2026
Public revenue: Undisclosed; No public revenue across products
Products: 1; Since Sep 2015
Latest launch: 11y ago; Casper639.1K visits/mo

100% full-depth creator dossier open: complete product portfolio, 12-month combined traffic & MRR curves, shipping cadence, and timeline events.

Traffic

Portfolio · Last 12 months

Monthly visits

Products

Products and research metrics
Product	Tagline	Category	Visits · Oct	MoM	Launched	Revenue	Actions
Caspercasper.comMore bed for your buck.	More bed for your buck.	Consumer Goods Brands	639.1K	Down20.3%	2015-09	Undisclosed

Timeline

Launches, marketing, revenue milestones, and pricing/plan/positioning changes across products

Nov 1 · 14d ago
- Casper Homepage headline (H1) changed to “Casper Sleep [Casper logo in blue] [Casper logo in blue]”Positioning
  Casper Sleep [Casper logo] [Casper logo]→Casper Sleep [Casper logo in blue] [Casper logo in blue]
- Casper Adopted technology: AcuityAdsFeatures
  —→AcuityAds
- Casper Adopted technology: Amazon AdvertisingFeatures
  —→Amazon Advertising
- Casper Adopted technology: Amazon Web ServicesFeatures
  —→Amazon Web Services
- Casper Adopted technology: Amazon WebstoreFeatures
  —→Amazon Webstore