Dana Severson

SaaS Marketer @BuildBookHQ. Cofounder @BoozyJerky. Past: Founder @NotDickinaBox (sold), @StartupsSpeak, Wahooly (acquired). AngelPad 6

@danerobert 5,881 X followerspromoter.io First product launched 12y ago

Total monthly visits: 13.1K; Down9.3%MoMOct 2026All others besides RightMessage are <5K
30d Revenue: $21.6KVerified; Indie Hackers（Stripe 验证） · 2026-11-12
Products: 5; +2 +1
Since Jan 2014 · 1 offline
Latest launch: 8y ago; Value My Funnel<5K visits/mo

100% full-depth creator dossier open: complete product portfolio, 12-month combined traffic & MRR curves, shipping cadence, and timeline events.

Traffic & revenue

Portfolio · Last 12 months

Monthly visits

Monthly revenue & equivalents1 / 5 products with revenue evidence

Nov 2026

RightMessage$21.6K/moSelf-reported eq.

Products and research metrics
Product	Tagline	Category	Visits · Oct	MoM	Launched	Revenue
RightMessageMCPrightmessage.comTurn more of your existing traffic into customers.	Turn more of your existing traffic into customers.	Conversion Optimization & Social Proof	10.4K	Down17.4%	2017-12	$21.6K/30d
Startups Anonymousstartupsanonymous.comWhere founders tell the truth.	Where founders tell the truth.	Startup & Founder Communities	<5K	Prev <5K	2014-01	Undisclosed
Loot-apploot-app.comGet paid for completing social tasks for brands	Get paid for completing social tasks for brands	Unclassified	<5K	Prev <5K	2014-12	Undisclosed
Value My Funnelvaluemyfunnel.comFigure out the value of your visitors, leads & customers.	Figure out the value of your visitors, leads & customers.	Generators & Calculators	<5K	Prev <5K	2018-04	Undisclosed
Stick in a BoxOfflinestickinabox.coBirchbox for beef jerky.	Birchbox for beef jerky.	Unclassified	—	—	2014-06	Undisclosed

Launches, marketing, revenue milestones, and pricing/plan/positioning changes across products

Nov 12 · 3d ago
- RightMessage disclosed 30d Revenue $21.6KVerified revenue
  Indie Hackers（Stripe 验证）
Nov 1 · 14d ago
- RightMessage Homepage headline (H1) changed to “Turn more of your existing traffic into customers.”Positioning
  The all-in-one personalization platform for your business→Turn more of your existing traffic into customers.
- RightMessage Removed technology: Alpine.jsFeatures
  Alpine.js→—
- RightMessage Removed technology: Google Hosted LibrariesFeatures
  Google Hosted Libraries→—
- RightMessage Adopted technology: HSTSFeatures
  —→HSTS