Market
Live product catalog & traffic/revenue benchmarks · Updated Nov 14
Software Development/Auth, Payments & Billing Infrastructure·Developer services for authentication, permissions, payments and subscription billing.
- Products
- 432
- +1 this week
- With traffic
- 149
- 64 over 10K/mo
- Total monthly visits
- 80M
- Top 3 account for 65%
Key Findings
- -19.2%
MoM traffic change for Auth, Payments & Billing Infrastructure
Browse by use case → - 2
sites doubled traffic two months in a row (1% of measured sites)
View products → - 25%
of revenue-verified products have under 10K monthly visits
View products → - 50%
of sites get most traffic from Organic Search
111 sites with channel data · View products →
Market Structure
Active sites form the largest tier (69%); domains registered within the past year make up 13%.
Site Tiers
155 websites · Hover for rules
Plus 1 store or hosted-page products
Monthly Visits
149 websites
Recent Growth
Grew every recent month · banded by the slowest month · from ≥100 visits
- 10×+ MoM00%
- 5–10× MoM00%
- 3–5× MoM21%
- 2–3× MoM1<1%
- +50–100% MoM00%
- +20–50% MoM43%
- Up to +20% MoM117%
Domain Age
<1 year: 20
Acquisition & Regions
Channels and regions rest on 111 websites with 1,000+ monthly visits and a breakdown for their latest traffic month; United States is the most common top region (25%).
Primary Channels
111 websites · Latest channel month per site · ≥1,000 monthly visits · by leading channel
- Organic Search5650%
- Direct5146%
- Referrals44%
- Social Media00%
- Paid Ads00%
- AI Assistants00%
Top Countries & Regions
77 websites · Latest channel month per site · by top region
Positioning & Form
Most commonly targets Developers & Engineering Teams (69% of classified benchmark products); Web App is the most common delivery form (86%).
Target Audience
156 classified products with traffic/revenue · multi-select
Product Form
Delivery form stated on website · multi-select
Host Platform Ecosystem
Host platforms for extensions, apps, or bots
AI Adoption & Role
132 analyzed websites · Hover for rules
27%offer AI capabilities · 36 products
Revenue
Most common verified MRR band is $100–1K (50%); 3 products earn $10K+ MRR; median MRR per 1K monthly visits is $198.41.
Revenue Distribution
16 verified revenue · 7 without traffic data
Among revenue-verified products with ≥1K monthly visits, median MRR per 1K visits is $198.41
Sub-use Cases
Most common sub-use case is Identity Provider with 87 products (20%).
Popular Sub-use Cases
432 classified products · multi-select
Launches & Pricing
175 products launched in the last 12 months, led by Product Hunt; Freemium is the most common pricing model with $27/mo median entry price.
Launch Timeline
All launches in the last 12 months · pale bar is this month so far
Launch Channels
127 products with launch records
Pricing Models
Entry price is lowest monthly paid tier
| Pricing model | Products | Revenue | Median entry |
|---|---|---|---|
| Freemium | 42 | 10% | $27 |
| Usage-based | 29 | 10% | — |
| Free | 25 | 8% | — |
| Subscription | 14 | 21% | — |
| Contact Sales | 10 | 0% | — |
| One-time | 3 | 0% | — |
Monthly Entry Price
50 products, excluding <$5
Notable Products
High-growth sites
With a launch record
Verified revenue
- RevenueCatData and tools for every team$297.983.2M/mo
- PayGlueSell memberships on Ghostwith your payment provider$88.39No traffic data
- GDI SOFTWARE AGENCYCash app ; help you implement a tiered subscription model with premium features .$59No traffic data
- WorkOSYour app, Enterprise Ready.$100M/yrClaimed1.2M/mo
- MemberstackLaunch your membership site this weekend.$140KClaimed169.7K/mo
- MojoAuthLogin That Doesn't Break When Everyone Shows Up$45KClaimed226.8K/mo
Newly registered
Domain < 3 months · with a launch record
Low traffic, earning
< 10K monthly visits
- DjaoDjinBuild your Product on DjaoDjin Practices Survey Platform$6,000Claimed<5K/mo
- KEYZYGenerate, deposit and deliver licenses you need to run your software business, all with KEYZY.$790Claimed<5K/mo
- PriceWellStripe Subscriptions Without Hiring a Developer$500Claimed<5K/mo
- TheauthapiWe're making it freaking easy to add auth to your API.$100Claimed<5K/mo