Market

Live product catalog & traffic/revenue benchmarks · Updated Nov 14

Utilities/Browser Themes & New Tabs·Browser themes, new-tab pages and visual customization.

Browse by use case Pricing benchmark Hero & design

Niches

Products: 277; +3 this week
With traffic: 102; 42 over 10K/mo
Verified revenue: 5; View products →
High-growth sites: 6; View products →
Total monthly visits: 12.2M; Top 3 account for 47%

Key Findings

+4.1%
MoM traffic change for Browser Themes & New Tabs
Browse by use case →
1
sites doubled traffic two months in a row
View products →
20%
of revenue-verified products have under 10K monthly visits
View products →
60%
of sites get most traffic from Organic Search
72 sites with channel data · View products →

Market Structure

Active sites form the largest tier (50%); domains registered within the past year make up 18%.

Site Tiers

141 websites · Hover for rules

Monthly Visits

102 websites

Recent Growth

Grew every recent month · banded by the slowest month · from ≥100 visits

Domain Age

<1 year: 26

Acquisition & Regions

Channels and regions rest on 72 websites with 1,000+ monthly visits and a breakdown for their latest traffic month; United States is the most common top region (17%).

Primary Channels

72 websites · Latest channel month per site · ≥1,000 monthly visits · by leading channel

Organic Search4360%
Direct2940%
Referrals00%
Social Media00%
Paid Ads00%
AI Assistants00%

Top Countries & Regions

47 websites · Latest channel month per site · by top region

Positioning & Form

Most commonly targets Consumers (32% of classified benchmark products); Chrome Extension is the most common delivery form (57%).

Target Audience

141 classified products with traffic/revenue · multi-select

Product Form

Delivery form stated on website · multi-select

Agent & Dev forms:API3 CLI Tool1 JetBrains Plugin1 VS Code Extension1

Host Platform Ecosystem

Host platforms for extensions, apps, or bots

AI Adoption & Role

113 analyzed websites · Hover for rules

9%offer AI capabilities · 10 products

Revenue

Most common verified MRR band is $1K–10K (80%); median MRR per 1K monthly visits is $85.97.

Revenue Distribution

5 verified revenue · 1 without traffic data

Verified MRR by monthly visits
MRR	No Traffic	Under 10K	10K–100K	100K+	Total
Under $100	0	1	0	0	120%
$100–1K	0	0	0	0	0
$1K–10K	1	0	2	1	480%
$10K–50K	0	0	0	0	0
$50K+	0	0	0	0	0

Among revenue-verified products with ≥1K monthly visits, median MRR per 1K visits is $85.97

Sub-use Cases

Most common sub-use case is New Tab Page with 144 products (52%).

Popular Sub-use Cases

277 classified products · multi-select

Filter all products by use case in category page

Launches & Pricing

78 products launched in the last 12 months, led by Product Hunt; Free is the most common pricing model.

Launch Timeline

All launches in the last 12 months · pale bar is this month so far

Launch Channels

123 products with launch records

Launch channels, traffic and revenue coverage
Channel	Products	Top 10% visits	≥10K visits	Revenue
Product Hunt	96	55.4K	23%	4
Show HN	14	208.4K	29%	0
V2EX	6	—	50%	0
Fazier	2	—	0%	0
Google Play	2	—	50%	0
Uneed	2	—	0%	0
TrustMRR	1	—	0%	0

Pricing Models

Entry price is lowest monthly paid tier

Pricing models and entry price benchmarks
Pricing model	Products	Revenue	Median entry
Free	59	2%	—
Freemium	17	12%	$2.99
One-time	11	0%	—
Subscription	3	33%	—

Monthly Entry Price

22 products, excluding <$5

View full pricing plans & recent changes

Notable Products

High-growth sites

With a launch record

Verified revenue

Newly registered

Domain < 3 months · with a launch record

Low traffic, earning

< 10K monthly visits

AggregaYour digital life, beautifully organized.$16Claimed<5K/mo