Market
Live product catalog & traffic/revenue benchmarks · Updated Nov 15
Security & Privacy/Passwords & Identity·Password managers, SSO and identity security.
- Products
- 767
- +8 this week
- With traffic
- 245
- 101 over 10K/mo
- Total monthly visits
- 468.2M
- Top 3 account for 81%
Key Findings
- -9.0%
MoM traffic change for Passwords & Identity
Browse by use case → - 2
sites doubled traffic two months in a row
View products → - 29%
of revenue-verified products have under 10K monthly visits
View products → - 51%
of sites get most traffic from Organic Search
188 sites with channel data · View products →
Market Structure
Active sites form the largest tier (53%); domains registered within the past year make up 21%.
Site Tiers
337 websites · Hover for rules
Monthly Visits
245 websites
Recent Growth
Grew every recent month · banded by the slowest month · from ≥100 visits
Domain Age
<1 year: 71
Acquisition & Regions
Channels and regions rest on 188 websites with 1,000+ monthly visits and a breakdown for their latest traffic month; United States is the most common top region (35%).
Primary Channels
188 websites · Latest channel month per site · ≥1,000 monthly visits · by leading channel
- Organic Search9651%
- Direct8646%
- Referrals42%
- Social Media00%
- Paid Ads1<1%
- AI Assistants00%
- Other1<1%
Top Countries & Regions
115 websites · Latest channel month per site · by top region
Positioning & Form
Most commonly targets Mid-Market & Enterprise (30% of classified benchmark products); Web App is the most common delivery form (74%).
Target Audience
337 classified products with traffic/revenue · multi-select
Product Form
Delivery form stated on website · multi-select
Agent & Dev forms:SDK17CLI Tool16MCP Server11VS Code Extension1
Host Platform Ecosystem
Host platforms for extensions, apps, or bots
AI Adoption & Role
283 analyzed websites · Hover for rules
17%offer AI capabilities · 48 products
Revenue
Most common verified MRR band is $50K+ (43%); 4 products earn $10K+ MRR; median MRR per 1K monthly visits is $5,449.
Sub-use Cases
Most common sub-use case is Password Manager with 227 products (30%).
Popular Sub-use Cases
767 classified products · multi-select
Launches & Pricing
273 products launched in the last 12 months, led by Product Hunt; Free is the most common pricing model.
Launch Timeline
All launches in the last 12 months · pale bar is this month so far
Launch Channels
304 products with launch records
| Channel | Products | Top 10% visits | ≥10K visits | Revenue |
|---|---|---|---|---|
| Product Hunt | 238 | 53.9K | 20% | 3 |
| Show HN | 32 | 76.4K | 38% | 0 |
| BetaList | 14 | 82K | 29% | 1 |
| App Store | 6 | — | 100% | 1 |
| Google Play | 5 | — | 100% | 0 |
| DevHunt | 2 | — | 50% | 0 |
| Fazier | 2 | — | 0% | 0 |
| Findly.tools | 1 | — | 0% | 0 |
| Microlaunch | 1 | — | 0% | 0 |
| TinyLaunch | 1 | — | 0% | 0 |
Pricing Models
Entry price is lowest monthly paid tier
| Pricing model | Products | Revenue | Median entry |
|---|---|---|---|
| Free | 86 | 1% | — |
| Freemium | 73 | 3% | $6 |
| Subscription | 45 | 0% | $6 |
| Contact Sales | 21 | 10% | — |
| One-time | 14 | 0% | $44.5 |
| Usage-based | 5 | 0% | — |
Monthly Entry Price
106 products, excluding <$5
Notable Products
High-growth sites
With a launch record
- 2FA AuthenticatorTwo-factor authentication,the way it should be.57.5K/mo
- 1timeShare a One-Time Secret with an Encrypted, Self-Destructing Link53.8K/mo
- LaterLockStore any text securely. Wait for a delay to get it back.40.9K/mo
- 2faFree 2FA Code Generator Online15.9K/mo
- Locki SecurityEncrypt sensitive data inside Slack, Gmail and Jira7.7K/mo
- Authn8Shared 2FA for Your Team, Without Sharing the Secrets6.7K/mo
Verified revenue
- Ping IdentityIdentity for the Agentic Enterprise$500M/yrClaimed2.3M/mo
- Keeper SecurityThe identity security platform for humans, machines and AI agents$225M/yrClaimed3.4M/mo
- PcryptMere end blot en Password Manager -en strategisk sikkerhedsløsning$50KClaimed<5K/mo
- PasswordprotectwpThe number one Password Protection WordPress plugin. Use PPWP Pro to password protect your entire site, multiple pages, and content sections.$10KClaimedNo traffic data
- Secretsmade by outer corner. with love. from lisbon.$1,500Claimed<5K/mo
- ScrtShare a Secret$470Claimed30.2K/mo
Newly registered
Domain < 3 months · with a launch record
- Claude KeychainClaude Code uses your keys. It never sees them.<5K/mo
- AccessLedgerNever forget to revoke temporary access<5K/mo
- Shared MFA InboxYour team’s codes. Without the wait.<5K/mo
- AuthToolAuthTool provides a TOTP-based verification code generator. Enter a Base32 secret or otpauth URI to get a live code in your browser for…<5K/mo
- Agent IdentityGive your AI agent a phone, inbox, and identity.<5K/mo
- Agent EmotesAgent IAM.<5K/mo
Low traffic, earning
< 10K monthly visits