Market
Live product catalog & traffic/revenue benchmarks · Updated Nov 15
Security & Privacy/Personal & Family Safety·Location sharing, safety alerts, anti-theft trackers and family protection.
- Products
- 718
- +5 this week
- With traffic
- 260
- 96 over 10K/mo
- Total monthly visits
- 36.7M
- Top 3 account for 43%
Key Findings
- -2.5%
MoM traffic change for Personal & Family Safety
Browse by use case → - 2
sites doubled traffic two months in a row
View products → - 56%
of revenue-verified products have under 10K monthly visits
View products → - 62%
of sites get most traffic from Direct
203 sites with channel data · View products →
Market Structure
Low Traffic sites form the largest tier (63%); domains registered within the past year make up 27%.
Site Tiers
714 websites · Hover for rules
Plus 1 store or hosted-page products
Monthly Visits
260 websites
Recent Growth
Grew every recent month · banded by the slowest month · from ≥100 visits
Domain Age
<1 year: 194
Acquisition & Regions
Channels and regions rest on 203 websites with 1,000+ monthly visits and a breakdown for their latest traffic month; United States is the most common top region (63%).
Primary Channels
203 websites · Latest channel month per site · ≥1,000 monthly visits · by leading channel
Top Countries & Regions
183 websites · Latest channel month per site · by top region
Positioning & Form
Most commonly targets Consumers (53% of classified benchmark products); Web App is the most common delivery form (66%).
Target Audience
715 classified products with traffic/revenue · multi-select
Product Form
Delivery form stated on website · multi-select
Agent & Dev forms:API16MCP Server1
Host Platform Ecosystem
Host platforms for extensions, apps, or bots
AI Adoption & Role
529 analyzed websites · Hover for rules
22%offer AI capabilities · 114 products
Revenue
Most common verified MRR band is Under $100 (44%); 4 products earn $10K+ MRR; median MRR per 1K monthly visits is $1,972.
Sub-use Cases
Most common sub-use case is Family Location Tracker with 146 products (20%).
Popular Sub-use Cases
718 classified products · multi-select
Launches & Pricing
276 products launched in the last 12 months, led by Product Hunt; Freemium is the most common pricing model with $6/mo median entry price.
Launch Timeline
All launches in the last 12 months · pale bar is this month so far
Launch Channels
643 products with launch records
| Channel | Products | Top 10% visits | ≥10K visits | Revenue |
|---|---|---|---|---|
| Product Hunt | 546 | <5K | 6% | 2 |
| BetaList | 35 | <5K | 3% | 0 |
| Show HN | 26 | 7.6K | 8% | 0 |
| Google Play | 13 | 1.5M | 69% | 0 |
| App Store | 7 | — | 71% | 0 |
| TrustMRR | 4 | — | 0% | 1 |
| Uneed | 4 | — | 0% | 0 |
| IndiePage | 3 | — | 0% | 0 |
| Fazier | 2 | — | 0% | 0 |
| Findly.tools | 2 | — | 0% | 0 |
Pricing Models
Entry price is lowest monthly paid tier
| Pricing model | Products | Revenue | Median entry |
|---|---|---|---|
| Freemium | 121 | 0% | $6 |
| Free | 105 | 0% | — |
| Subscription | 104 | 6% | $9.99 |
| One-time | 52 | 2% | $19.99 |
| Contact Sales | 7 | 0% | — |
| Usage-based | 4 | 0% | — |
Monthly Entry Price
211 products, excluding <$5
Notable Products
High-growth sites
With a launch record
- People over PapersPeople Over Papers: Official Map Tracker24.5K/mo
- Afterly VaultMake sure your family is never locked out of what matters. Store accounts, documents and messages in one private vault12.3K/mo
- SuraxonThe #1 Mobile Monitoring & Parental Control App10.7K/mo
- UAV RADARdrone & missile alerts7.5K/mo
- KidZoneSafeLive access to camera, mic, screen. Instant intervention.5.3K/mo
Verified revenue
- BackPedalWe get stolen bikes back.$47.9K6.3K/mo
- PlinqTrusting relationships start with information.BRL 2.2M/yrClaimed10.4K/mo
- Spapp MonitoringSpapp Monitoring: Your Parental Control & Phone Tracker App$25KClaimed123.8K/mo
- OgymogyMonitoring Software for Families, Teams, and Owned Devices$25KClaimed6.7K/mo
- People Tracker AppStay connected to your family, friends, co-workers... or anyone else you want to locate in real-time$100Claimed6.4K/mo
- Solid GPSTop Rated GPS Tracker for Vehicles That Matter$50Claimed22.1K/mo
Newly registered
Domain < 3 months · with a launch record
- Afterly VaultMake sure your family is never locked out of what matters. Store accounts, documents and messages in one private vault12.3K/mo
- CityAlertLive crime, fire & emergency incident map<5K/mo
- KopikWhen the network goes down, Kopik keeps going.<5K/mo
- RecoverMyDeviceNever lose your phone again.<5K/mo
- Guard Tour LogGuard Tour System That Proves Every Patrol Happened<5K/mo
- AntiNCIIIf someone is sharing, or threatening to share, your intimate images, you can start here.<5K/mo
Low traffic, earning
< 10K monthly visits