42Signals

# Design Brief: Enterprise Clean (with Soft & Friendly)

Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #ffebaf;
  --foreground: #000000;
  --muted-foreground: #252328;
  --accent: #d23369;
  --radius: 8px;
  --font-heading: "Montserrat", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Poppins", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~74%) · Surface #FFEBAF (~11%) · Text #000000 (~7%) · Muted Text #252328 (~5%) · Accent #D23369 (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Medium Radius; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Book Demo / Contact Sales · Trust bar uses Live Generated Output Showcase
- Headline hook: Pain Relief & Replacement
- Hero components: Video Demo
- Spatial layout notes: Centered Headline + CTA hero structure paired with book demo / contact sales CTA and live generated output showcase.
- Visual summary: Enterprise Clean (Light canvas, balanced density) featuring centered headline + cta layout and product ui screenshot / component visuals.

## Avoid

- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.