Acorns
Established LeaderAcorns helps you save and invest
acorns.com App StoreFinance / Investing & Trading
- Monthly visits
- 2.3M
- Down16.6%MoMOct 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- $4/mo
- Lower than 95% of peersNiche median $19/mo
- Launched
- 12y ago
- 2014-05-06 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotions- Lost a bet??? We’ll match your loss up to $50 and invest it for you!
@acorns · 2026-09-09 · 3 likes · 2 reposts · 1,786 views
Acorns launched on Product HuntLaunch
The only debit card that saves, invests and earns for you.
Jun 5, 2018 · 8y agoSource
Acorns launched on Product HuntLaunch
The easiest way to save for retirement.
Apr 25, 2018 · 8y agoSource
Acorns launched on Product HuntLaunch
Now brands are investing in you too.
May 16, 2016 · 10y agoSource
Acorns launched on Product HuntLaunch
Automated portfolio management monitoring your investments
Nov 11, 2014 · 12y agoSource
Launched on App StoreLaunch
INVEST SPARE CHANGE ®: Acorns helps you save, invest, and grow for your future. Our automated saving, investing, and spending tools help you grow your money and financial wellness. At Acorns, we believe that financial wellness and finance e
Aug 26, 2014 · 12y agoLaunch page
Store data
- Rating
- ★ 4.75956K ratings
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- First released
- 2014-08-26324 MB
We made some small changes so it’s even easier to help your money grow, because we believe small changes adds up. Grow your oak!
INVEST SPARE CHANGE ®: Acorns helps you save, invest, and grow for your future. Our automated saving, investing, and spending tools help you grow your money and financial wellness. At Acorns, we believe that financial wellness and finance education are for everybody. It has nothing to do with how much you make — it’s about finding balance with what you have through better finance decisions. Financial wellness is when you are spending smarter today, saving for tomorrow, and investing for your future all at once. More than 14,000,000 Americans have invested over $27,000,000,000 with Acorns. SECURE: Acorns is committed to your security with 2-factor authentication, fraud protection, 256-bit data encryption, and all-digital card lock. Acorns Investment accounts are SIPC-protected up to $500,000, and Acorns checking accounts are FDIC-insured up to $250,000. INVEST: - INVEST SPARE CHANGE® Your money is automatically invested into our expert-built, diversified ETF portfolios. You can Invest Spare Change® each time you make a purchase with the Round-Ups® feature or set up automated recurring investments starting as low as $5. - INVEST IN BITS OF BITCOIN Ride Bitcoin’s highs and ride out its lows by allocating up to 5% of your diversified portfolio towards a Bitcoin-linked ETF. - PERSONALIZE YOUR PORTFOLIO Add individual stocks and ETFs from the largest 100+ public US companies to your Custom Portfolio. - INVEST FOR RETIREMENT Save for retirement with an Acorns Later account and work toward your future finance plans. Get a 3% IRA match on new contributions during your first year with Acorns Gold. - INVEST FOR YOUR KIDS Start building your kids’ futures with Acorns Early Invest, a dedicated investment account for your kids. Plus, we’ll match your investments by 1% — exclusively on Acorns Gold! SAVE: - EMERGENCY SAVINGS Build savings for life’s unexpected hiccups, including a 3.35% APY to help your money grow. - CHECKING Invest Spare Change® when you spend, and automatically invest a piece of each paycheck to support your daily finance habits with Acorns Checking. - MONEY MANAGER Put your money on autopilot with Money Manager, which smartly splits your money across investing, saving, and spending. - KIDS & TEEN DEBIT CARD Teach your kids smart finance habits and financial wellness with an Acorns Early debit card, included in Acorns Gold. - EARN BONUS INVESTMENTS Shop 10,000+ brands and earn bonus investments and exclusive deals. Plus, earn limited-time referral bonuses of up to $1,200. - GROW YOUR MONEY KNOWLEDGE Access custom articles, videos, courses, and live Q&As to improve your finance knowledge and learn all things money. SUBSCRIPTION PLANS Whether you’re new to investing or planning for your family’s future, we bundle our money tools into subscription plans. No hidden costs or transaction fees — just one, transparent monthly payment to start growing your oak. Bronze ($3/mo) Investing tools to get you started on your financial journey Round-Ups® feature Expert-built diversified portfolio Retirement account Checking account Silver ($6/mo) Level up your saving and investing skills Everything in Bronze 1% IRA match on new contributions to your Acorns Later retirement account during your first year with Acorns Silver Emergency Savings Courses and videos to help you grow your money knowledge Live Q&As with investing experts Gold ($12/mo) Full suite of saving, investing, and learning tools Everything in Silver Smartly split your money across investing, saving and spending with Money Manager 3% IRA match on new contributions to your Acorns Later retirement account during your first year with Acorns Gold Investment accounts for your kids with a 1% match Acorns Early smart money app and debit card for kids Ability to add individual stocks and ETFs to your portfolio $10,000 life insurance policy Complimentary tax filing, will, and more Disclosures are available in the images above and at www.acorns.com/disclosures
Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.
Traffic sources
Traffic breakdown
Channels
- Direct40%
- Organic Search11%
- Paid Search6%
- Display Ads4%
- Other38%
Countries
- United States97%
- Canada1%
Search
Domain authority 78Domain registered 1996-08-22
| Keyword | Monthly volume |
|---|---|
| acorns | 119.8K |
| acorn | 117.4K |
| acorns login | 7,700 |
| acorns careers | 2,590 |
| acrons | 1,960 |
Traffic data: Vaneform
Pricing
Trial: None · 3 paid tiers ($4–$12) · Observed 2026-11-03 · Pricing page
Entry price $4/mo, Lower than 95% of peers; “Investing & Trading” median is $19/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshotsChanges
Design
3D Tactile (Light canvas, balanced density) featuring split copy & visual layout and 3d render / tactile object visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“We’ll put our money into your future”
Split Copy & Visual hero structure paired with start free / sign up CTA and no explicit trust bar.
Conversion path: Split Copy & Visual + 3D Render / Tactile Object → Start Free / Sign Up
- Outcome & Speed Promise
- Custom Illustration
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 8.0
- Distinctiveness
- 8.0
Structure
- Fonts
- Avenir Next
- Hero layout
- Split Copy & Visual
- Primary visual
- 3D Render / Tactile Object
- Conversion CTA
- Start Free / Sign Up
- Social proof
- No Explicit Trust Bar
- Navigation
- Full-Width Top Bar
- Theme & density
- Light · Balanced
- Corners & depth
- Pill · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: 3D Tactile (with Soft & Friendly)
Rendered 3D objects, soft studio lighting, and tactile material depth.
## Design Tokens
```css
:root {
--background: #faf8ef;
--surface: #ffffff;
--foreground: #191918;
--muted-foreground: #77776d;
--accent: #73c83e;
--radius: 9999px;
--font-heading: "Avenir Next", ui-sans-serif, system-ui, sans-serif;
--font-body: "Avenir Next", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #FAF8EF (~57%) · Surface #FFFFFF (~10%) · Text #191918 (~7%) · Muted Text #77776D (~4%) · Accent #73C83E (~22%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Pill; use elevation shadows to separate layers
- Primary visual medium: 3D Render / Tactile Object
- Conversion CTA: Start Free / Sign Up
- Headline hook: Outcome & Speed Promise
- Hero components: Custom Illustration
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and no explicit trust bar.
- Visual summary: 3D Tactile (Light canvas, balanced density) featuring split copy & visual layout and 3d render / tactile object visuals.
## Avoid
- Flat unstyled wireframes
- Cluttered text walls competing with the 3D focal point
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does Acorns cost?
- Acorns Bronze: $4/mo; Acorns Silver: $8/mo; Acorns Gold: $12/mo. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does Acorns get?
- Vaneform estimates 2.3M website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is Acorns and what platforms does it support?
- Acorns is catalogued under Investing & Trading: Acorns helps you save and invest. Supported platforms: Mobile App, Browser Extension.
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