Products

Acorns

Established Leader

Acorns helps you save and invest

acorns.com App StoreFinance / Investing & Trading

AI Benchmark
Desktop
Mobile
Monthly visits
2.3M
Down16.6%MoMOct 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$4/mo
Lower than 95% of peersNiche median $19/mo
Creators
Greg Christian
@gregchristian· 1,965 followersCo-created with Jeff Cruttenden, Oscar Godson
Launched
12y ago
2014-05-06 · Est.

Traffic

Monthly visitsData through Oct 2026
Events5 changes

Marketing moves

Launches, search & content, referrals, promotions
  • Acorns launched on Product HuntLaunch

    The only debit card that saves, invests and earns for you.

    Jun 5, 2018 · 8y agoSource

  • Acorns launched on Product HuntLaunch

    The easiest way to save for retirement.

    Apr 25, 2018 · 8y agoSource

  • Acorns launched on Product HuntLaunch

    Now brands are investing in you too.

    May 16, 2016 · 10y agoSource

  • Acorns launched on Product HuntLaunch

    Automated portfolio management monitoring your investments

    Nov 11, 2014 · 12y agoSource

  • Launched on App StoreLaunch

    INVEST SPARE CHANGE ®: Acorns helps you save, invest, and grow for your future. Our automated saving, investing, and spending tools help you grow your money and financial wellness. At Acorns, we believe that financial wellness and finance e

    Aug 26, 2014 · 12y agoLaunch page

Store data

App Store
Acorns: Save & Invest Money
Acorns: Save & Invest Money App Storev4.204.04+
Acorns Grow IncorporatedFinanceProductivity
Updated 4mo ago
Rating
★ 4.75956K ratings
New ratings last mo
—
Price & IAP
FreeIAP data not synced
First released
2014-08-26324 MB
Rating Distribution (1★–5★)5★ 86% · 1★ 2%
5
86%
4
9%
3
3%
2
1%
1
2%
Latest Release Notes (v4.204.0)

We made some small changes so it’s even easier to help your money grow, because we believe small changes adds up. Grow your oak!

INVEST SPARE CHANGE ®: Acorns helps you save, invest, and grow for your future. Our automated saving, investing, and spending tools help you grow your money and financial wellness. At Acorns, we believe that financial wellness and finance education are for everybody. It has nothing to do with how much you make — it’s about finding balance with what you have through better finance decisions. Financial wellness is when you are spending smarter today, saving for tomorrow, and investing for your future all at once. More than 14,000,000 Americans have invested over $27,000,000,000 with Acorns. SECURE: Acorns is committed to your security with 2-factor authentication, fraud protection, 256-bit data encryption, and all-digital card lock. Acorns Investment accounts are SIPC-protected up to $500,000, and Acorns checking accounts are FDIC-insured up to $250,000. INVEST: - INVEST SPARE CHANGE® Your money is automatically invested into our expert-built, diversified ETF portfolios. You can Invest Spare Change® each time you make a purchase with the Round-Ups® feature or set up automated recurring investments starting as low as $5. - INVEST IN BITS OF BITCOIN Ride Bitcoin’s highs and ride out its lows by allocating up to 5% of your diversified portfolio towards a Bitcoin-linked ETF. - PERSONALIZE YOUR PORTFOLIO Add individual stocks and ETFs from the largest 100+ public US companies to your Custom Portfolio. - INVEST FOR RETIREMENT Save for retirement with an Acorns Later account and work toward your future finance plans. Get a 3% IRA match on new contributions during your first year with Acorns Gold. - INVEST FOR YOUR KIDS Start building your kids’ futures with Acorns Early Invest, a dedicated investment account for your kids. Plus, we’ll match your investments by 1% — exclusively on Acorns Gold! SAVE: - EMERGENCY SAVINGS Build savings for life’s unexpected hiccups, including a 3.35% APY to help your money grow. - CHECKING Invest Spare Change® when you spend, and automatically invest a piece of each paycheck to support your daily finance habits with Acorns Checking. - MONEY MANAGER Put your money on autopilot with Money Manager, which smartly splits your money across investing, saving, and spending. - KIDS & TEEN DEBIT CARD Teach your kids smart finance habits and financial wellness with an Acorns Early debit card, included in Acorns Gold. - EARN BONUS INVESTMENTS Shop 10,000+ brands and earn bonus investments and exclusive deals. Plus, earn limited-time referral bonuses of up to $1,200. - GROW YOUR MONEY KNOWLEDGE Access custom articles, videos, courses, and live Q&As to improve your finance knowledge and learn all things money. SUBSCRIPTION PLANS Whether you’re new to investing or planning for your family’s future, we bundle our money tools into subscription plans. No hidden costs or transaction fees — just one, transparent monthly payment to start growing your oak. Bronze ($3/mo) Investing tools to get you started on your financial journey Round-Ups® feature Expert-built diversified portfolio Retirement account Checking account Silver ($6/mo) Level up your saving and investing skills Everything in Bronze 1% IRA match on new contributions to your Acorns Later retirement account during your first year with Acorns Silver Emergency Savings Courses and videos to help you grow your money knowledge Live Q&As with investing experts Gold ($12/mo) Full suite of saving, investing, and learning tools Everything in Silver Smartly split your money across investing, saving and spending with Money Manager 3% IRA match on new contributions to your Acorns Later retirement account during your first year with Acorns Gold Investment accounts for your kids with a 1% match Acorns Early smart money app and debit card for kids Ability to add individual stocks and ETFs to your portfolio $10,000 life insurance policy Complimentary tax filing, will, and more Disclosures are available in the images above and at www.acorns.com/disclosures

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Direct40%
  • Organic Search11%
  • Paid Search6%
  • Display Ads4%
  • Other38%

Countries

  • United States97%
  • Canada1%

Search

Domain authority 78Domain registered 1996-08-22

KeywordMonthly volume
acorns119.8K
acorn117.4K
acorns login7,700
acorns careers2,590
acrons1,960

Traffic data: Vaneform

Pricing

Acorns Bronze
$4/mo
Acorns Silver
$8/mo
Acorns Gold
$12/mo

Trial: None · 3 paid tiers ($4–$12) · Observed 2026-11-03 · Pricing page

Entry price $4/mo, Lower than 95% of peers; “Investing & Trading” median is $19/mo.View pricing benchmark

Pages & changes

Tracked since 2014-05-06

Key pages

Weekly snapshots
www.acorns.com/ Snapshot 2026-11-04

Official blog & changelog

Recent articles & product updates

Changes

  1. Nov 1 · 13d ago

    Homepage headline (H1) changed to “Acorns helps you save and invest”Positioning

    See your potential→Acorns helps you save and invest

    At the time: 2.3M visits/mo4 concurrent moves
  2. Nov 1 · 13d ago

    Adopted technology: APPLOVINFeatures

    —→APPLOVIN

    At the time: 2.3M visits/mo4 concurrent moves
  3. Nov 1 · 13d ago

    Adopted technology: DocuSignFeatures

    —→DocuSign

    At the time: 2.3M visits/mo4 concurrent moves
  4. Nov 1 · 13d ago

    Adopted technology: TatariFeatures

    —→Tatari

    At the time: 2.3M visits/mo4 concurrent moves
  5. Nov 1 · 13d ago

    Homepage title changed to “Easy Investing App For Saving & Growing Your Money | Acorns”Positioning

    Acorns - Invest, Earn, Grow, Spend, Later | Acorns | Acorns→Easy Investing App For Saving & Growing Your Money | Acorns

    At the time: 2.3M visits/mo4 concurrent moves

Design

First-screen visual analysis & :root CSS

3D Tactile (Light canvas, balanced density) featuring split copy & visual layout and 3d render / tactile object visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“We’ll put our money into your future”

Split Copy & Visual hero structure paired with start free / sign up CTA and no explicit trust bar.

Conversion path: Split Copy & Visual + 3D Render / Tactile Object → Start Free / Sign Up

Palette · click to copy

5-D design score8.0 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
8.0

Structure

Fonts
Avenir Next
Primary visual
3D Render / Tactile Object
Conversion CTA
Start Free / Sign Up
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Light · Balanced
Corners & depth
Pill · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: 3D Tactile (with Soft & Friendly)

Rendered 3D objects, soft studio lighting, and tactile material depth.

## Design Tokens

```css
:root {
  --background: #faf8ef;
  --surface: #ffffff;
  --foreground: #191918;
  --muted-foreground: #77776d;
  --accent: #73c83e;
  --radius: 9999px;
  --font-heading: "Avenir Next", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Avenir Next", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FAF8EF (~57%) · Surface #FFFFFF (~10%) · Text #191918 (~7%) · Muted Text #77776D (~4%) · Accent #73C83E (~22%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Pill; use elevation shadows to separate layers
- Primary visual medium: 3D Render / Tactile Object
- Conversion CTA: Start Free / Sign Up
- Headline hook: Outcome & Speed Promise
- Hero components: Custom Illustration
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and no explicit trust bar.
- Visual summary: 3D Tactile (Light canvas, balanced density) featuring split copy & visual layout and 3d render / tactile object visuals.

## Avoid

- Flat unstyled wireframes
- Cluttered text walls competing with the 3D focal point

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Acorns cost?
Acorns Bronze: $4/mo; Acorns Silver: $8/mo; Acorns Gold: $12/mo. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Acorns get?
Vaneform estimates 2.3M website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Acorns and what platforms does it support?
Acorns is catalogued under Investing & Trading: Acorns helps you save and invest. Supported platforms: Mobile App, Browser Extension.

Related products in this category

Finance / Investing & Trading

These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.