Products

Active Campaign

AI-nativeEstablished Leader

Run the marketing you never had time for

activecampaign.com Marketing / Email Marketing

AI Benchmark
Desktop
Mobile
Monthly visits
524K
Down7.4%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$15/mo
Lower than 62% of peersNiche median $19.994999999999997/mo
Creators
Carlie Makler
No social account linkedCo-created with Casey Hill, Chris Nagele +6 more
Launched
11y ago
2015-03-24 · Est.

Traffic

Monthly visitsData through Sep 2026
Events7 changes · 1 marketing move

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on DevHuntLaunch

    ActiveCampaign — Email marketing and automation

    Nov 7 · 7d agoLaunch page

  • Launched on Product HuntLaunch

    Email Marketing, Automation, and CRM

    Aug 11, 2022 · 4y agoLaunch page

  • Launched on Product HuntLaunch

    Thousands of won deals in your pocket.

    Apr 4, 2018 · 8y agoLaunch page

  • Launched on Product HuntLaunch

    All-in-one marketing platform

    Mar 24, 2015 · 11y agoLaunch page

Third-party reviews & case dossiers

Acquisition breakdowns, engineer reviews & open-source metrics
GetLatka865 team membersFunding $360M
2026-10-29Source

ActiveCampaign, the Chicago-based marketing automation and customer experience platform, reported annual recurring revenue of $165 million in 2021, the last publicly confirmed revenue figure the company has disclosed.

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct53%
  • Organic Search22%
  • Paid Search7%
  • Referrals3%
  • Other14%

Countries

  • United States38%
  • Italy6%
  • Spain4%
  • Switzerland4%
  • Australia3%

Search

Domain authority —Domain registered 2003-01-10

KeywordMonthly volume
performance marketing software3.2M
user acquisition platform3.1M
email marketing tool1.8M
active campaign42.5K
activecampaign36.2K

Traffic data: Vaneform

Pricing

Enterprise
$145/mo (billed annually)
1,000 contacts · 15,000 email sends / month · 5 user seats included
Pro
$79/mo (billed annually)
1,000 contacts · 12,000 email sends / month · 3 user seats included
Plus
$49/mo (billed annually)
1,000 contacts · 10,000 email sends / month · 1 user seat included
Starter
$15/mo (billed annually)
1,000 contacts · 10,000 email sends / month · 1 user seat included

Trial: Try it free for 14 days. · 4 paid tiers ($15–$145) · Observed 2026-11-03 · Pricing page

Entry price $15/mo, Lower than 62% of peers; “Email Marketing” median is $19.994999999999997/mo.View pricing benchmark

Pages & changes

Tracked since 2015-03-24

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Homepage headline (H1) changed to “Cut 13 hours of marketing busywork each week¹ with autonomous marketing.”Positioning

    Autonomous marketers break through the busywork→Cut 13 hours of marketing busywork each week¹ with autonomous marketing.

  2. Nov 1 · 13d ago

    Removed technology: Adobe TargetFeatures

    Adobe Target→—

  3. Nov 1 · 13d ago

    Adopted technology: HTTP/3Features

    —→HTTP/3

  4. Nov 1 · 13d ago

    Removed technology: MySQLFeatures

    MySQL→—

  5. Nov 1 · 13d ago

    Removed technology: SentryFeatures

    Sentry→—

  6. Nov 1 · 13d ago

    Adopted technology: SwiperFeatures

    —→Swiper

Design

First-screen visual analysis & :root CSS

Gradient Glow (Dark canvas, balanced density) featuring headline over large product shot layout and product ui screenshot / component visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Run the marketing you never had time for”

Headline Over Large Product Shot hero structure paired with start free / sign up CTA and no explicit trust bar.

Conversion path: Headline Over Large Product Shot + Product UI Screenshot / Component → Start Free / Sign Up

Palette · click to copy

5-D design score7.7 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
7.0
Craft & Polish
8.0
Distinctiveness
7.0

Structure

Fonts
Inter
Primary visual
Product UI Screenshot / Component
Conversion CTA
Start Free / Sign Up
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Dark · Balanced
Corners & depth
Large Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Gradient Glow (with Enterprise Clean)

Luminous radial glows and translucent glass panels, widely used across modern AI products.

## Design Tokens

```css
:root {
  --background: #030024;
  --surface: #76619e;
  --foreground: #ffffff;
  --muted-foreground: #c3bfd7;
  --accent: #deff72;
  --radius: 16px;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #030024 (~55%) · Surface #76619E (~28%) · Text #FFFFFF (~7%) · Muted Text #C3BFD7 (~4%) · Accent #DEFF72 (~6%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Headline Over Large Product Shot
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Large Radius; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up
- Headline hook: Pain Relief & Replacement
- Hero components: Large Hero Product Shot, Floating Multi-Cards
- Spatial layout notes: Headline Over Large Product Shot hero structure paired with start free / sign up CTA and no explicit trust bar.
- Visual summary: Gradient Glow (Dark canvas, balanced density) featuring headline over large product shot layout and product ui screenshot / component visuals.

## Avoid

- Muddy low-contrast text over gradients
- Overuse of full-screen rainbow backgrounds
- Cluttered dense tables in the hero

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Active Campaign cost?
Enterprise: $145/mo (billed annually); Pro: $79/mo (billed annually); Plus: $49/mo (billed annually); Starter: $15/mo (billed annually). Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Active Campaign get?
Vaneform estimates 524K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

Related products in this category

Marketing / Email Marketing

These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.