Active Campaign
AI-nativeEstablished LeaderRun the marketing you never had time for
activecampaign.com Marketing / Email Marketing
- Monthly visits
- 524K
- Down7.4%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- $15/mo
- Lower than 62% of peersNiche median $19.994999999999997/mo
- Launched
- 11y ago
- 2015-03-24 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotions- It really is this simple 👇
@activecampaign · 2026-11-02 · 1 likes · 0 reposts · 149 views
- Most marketing platforms treat your first 30 days as a grace period, time for onboarding, migration, and figuring out where everything lives before you see a single result. We think the first 30 days should be when the platform proves itsel
@activecampaign · 2026-10-19 · 2 likes · 0 reposts · 352 views
Third-party reviews & case dossiers
Acquisition breakdowns, engineer reviews & open-source metricsActiveCampaign, the Chicago-based marketing automation and customer experience platform, reported annual recurring revenue of $165 million in 2021, the last publicly confirmed revenue figure the company has disclosed.
Traffic sources
Traffic breakdown
Channels
- Direct53%
- Organic Search22%
- Paid Search7%
- Referrals3%
- Other14%
Countries
- United States38%
- Italy6%
- Spain4%
- Switzerland4%
- Australia3%
Search
Domain authority —Domain registered 2003-01-10
| Keyword | Monthly volume |
|---|---|
| performance marketing software | 3.2M |
| user acquisition platform | 3.1M |
| email marketing tool | 1.8M |
| active campaign | 42.5K |
| activecampaign | 36.2K |
Traffic data: Vaneform
Pricing
Trial: Try it free for 14 days. · 4 paid tiers ($15–$145) · Observed 2026-11-03 · Pricing page
Entry price $15/mo, Lower than 62% of peers; “Email Marketing” median is $19.994999999999997/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshots- Homewww.activecampaign.com/
- Pricingwww.activecampaign.com/pricing Snapshot 2026-11-03
- Featureswww.activecampaign.com/platform Snapshot 2026-11-03
Changes
Design
Gradient Glow (Dark canvas, balanced density) featuring headline over large product shot layout and product ui screenshot / component visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Run the marketing you never had time for”
Headline Over Large Product Shot hero structure paired with start free / sign up CTA and no explicit trust bar.
Conversion path: Headline Over Large Product Shot + Product UI Screenshot / Component → Start Free / Sign Up
- Pain Relief & Replacement
- Large Hero Product Shot
- Floating Multi-Cards
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 7.0
- Craft & Polish
- 8.0
- Distinctiveness
- 7.0
Structure
- Fonts
- Inter
- Hero layout
- Headline Over Large Product Shot
- Primary visual
- Product UI Screenshot / Component
- Conversion CTA
- Start Free / Sign Up
- Social proof
- No Explicit Trust Bar
- Navigation
- Full-Width Top Bar
- Theme & density
- Dark · Balanced
- Corners & depth
- Large Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Gradient Glow (with Enterprise Clean)
Luminous radial glows and translucent glass panels, widely used across modern AI products.
## Design Tokens
```css
:root {
--background: #030024;
--surface: #76619e;
--foreground: #ffffff;
--muted-foreground: #c3bfd7;
--accent: #deff72;
--radius: 16px;
--font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
--font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #030024 (~55%) · Surface #76619E (~28%) · Text #FFFFFF (~7%) · Muted Text #C3BFD7 (~4%) · Accent #DEFF72 (~6%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Headline Over Large Product Shot
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Large Radius; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up
- Headline hook: Pain Relief & Replacement
- Hero components: Large Hero Product Shot, Floating Multi-Cards
- Spatial layout notes: Headline Over Large Product Shot hero structure paired with start free / sign up CTA and no explicit trust bar.
- Visual summary: Gradient Glow (Dark canvas, balanced density) featuring headline over large product shot layout and product ui screenshot / component visuals.
## Avoid
- Muddy low-contrast text over gradients
- Overuse of full-screen rainbow backgrounds
- Cluttered dense tables in the hero
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does Active Campaign cost?
- Enterprise: $145/mo (billed annually); Pro: $79/mo (billed annually); Plus: $49/mo (billed annually); Starter: $15/mo (billed annually). Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does Active Campaign get?
- Vaneform estimates 524K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source
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