Products
AI Benchmark
Desktop
Mobile
Monthly visits
2.1M
Down7.1%MoMOct 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$20/mo
Higher than 88% of peersNiche median $7/mo
Creators
AdGuard VPN
@adguard_vpn· 1,461 followersCo-created with Andrey Meshkov
Launched
4y ago
2022-08-18 · Est.

Traffic

Monthly visitsData through Oct 2026
Events1 change

Marketing moves

Launches, search & content, referrals, promotions
  • AdGuard DNS launched on Product HuntLaunch

    Your own privacy protection center

    Aug 18, 2022 · 4y agoSource

Open Source & Self-Hosting

GitHub · MCP / Skill
Last commit 2026-10-30
GitHub Stars
★ 92
Forks
11
License
GPL-3.0
Primary language
Go

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Organic Search38%
  • Direct38%
  • Referrals13%
  • Social6%
  • Other5%

Countries

  • United States13%
  • Russia10%
  • India8%
  • China8%
  • Germany6%

Search

Domain authority 74Domain registered 2022-02-25

KeywordMonthly volume
adguard281K
adguard dns75.4K
dns adguard36.1K
ad guard dns3,860
dns ad blocker2,430

Traffic data: Vaneform

Pricing

Starter
Free
5 devices · 300,000 monthly requests · 2 servers · 100 rules
Personal
$19.99/yr (billed annually)
20 devices · 10M monthly requests · 5 servers · 1K rules
Team
$239.99/yr (billed annually)
200 devices · 100M monthly requests · 50 servers · 5K rules · 2 dedicated IPv4 addresses
Enterprise
Contact sales
Devices, servers, and DNS requests are unlimited.

Trial: None · 2 paid tiers ($19.99–$239.99) · Enterprise custom tier · Observed 2026-11-12 · Source page

Entry price $20/mo, Higher than 88% of peers; “VPN & Privacy Protection” median is $7/mo.View pricing benchmark

Pages & changes

Tracked since 2022-08-18

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Removed technology: WebpackFeatures

    Webpack→—

    At the time: 2.1M visits/mo

Design

First-screen visual analysis & :root CSS

Soft & Friendly (Light canvas, airy density) featuring split copy & visual layout and illustration / character art visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Your privacy protection center”

Split Copy & Visual hero structure paired with start free / sign up CTA and no explicit trust bar.

Conversion path: Split Copy & Visual + Illustration / Character Art → Start Free / Sign Up

Palette · click to copy

5-D design score7.1 / 10
Typography
7.0
Color & Contrast
8.0
Layout & Spacing
7.0
Craft & Polish
7.0
Distinctiveness
6.0

Structure

Fonts
Open Sans
Primary visual
Illustration / Character Art
Conversion CTA
Start Free / Sign Up
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Light · Airy
Corners & depth
Medium Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Soft & Friendly (with Enterprise Clean)

Warm low-saturation pastels, generous rounded corners, and approachable illustrations.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #e5effd;
  --foreground: #303942;
  --muted-foreground: #7a838b;
  --accent: #3b7ef3;
  --radius: 8px;
  --font-heading: "Open Sans", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Open Sans", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~78%) · Surface #E5EFFD (~8%) · Text #303942 (~5%) · Muted Text #7A838B (~2%) · Accent #3B7EF3 (~7%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Medium Radius; use elevation shadows to separate layers
- Primary visual medium: Illustration / Character Art
- Conversion CTA: Start Free / Sign Up
- Headline hook: Category Positioning Anchor
- Hero components: Custom Illustration
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and no explicit trust bar.
- Visual summary: Soft & Friendly (Light canvas, airy density) featuring split copy & visual layout and illustration / character art visuals.

## Avoid

- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does AdGuard DNS cost?
Starter: Free; Personal: $19.99/yr (billed annually); Team: $239.99/yr (billed annually); Enterprise: Contact sales. Observed 2026-11-12. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does AdGuard DNS get?
Vaneform estimates 2.1M website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is AdGuard DNS and what platforms does it support?
AdGuard DNS is catalogued under VPN & Privacy Protection: Your privacy protection center. Supported platforms: Web.
Is AdGuard DNS open source?
AdGuard DNS has a public repository (https://github.com/AdguardTeam/AdGuardDNS) under the GPL-3.0 license, recording 92 GitHub stars.Source

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Security & Privacy / VPN & Privacy Protection

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