AdGuard DNS
Established LeaderYour privacy protection center
adguard-dns.io Source★ 92GPL-3.0 Telegram RedditSecurity & Privacy / VPN & Privacy Protection
- Monthly visits
- 2.1M
- Down7.1%MoMOct 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- $20/mo
- Higher than 88% of peersNiche median $7/mo
- Launched
- 4y ago
- 2022-08-18 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotions- Archive.today 遭可疑施压调查 — AdGuard DNS 发布调查文章,关注 Archive.today 面临的可疑施压及相关封锁请求。
r/technology · u/OneCoffeeOnTheGo · 2025-11-16 · 1,907 upvotes (99%) · 32 comments
- Malaysia’s DNS censorship policy is a global threat to Internet freedom — Now, they're coming after DNS
r/privacy · u/ActiveCommittee8202 · 2024-09-17 · 396 upvotes (97%) · 33 comments
- Archive.is 持续遭受施压引发关注 — 帖子分享 AdGuard DNS 的调查链接,关注 Archive.is 持续遭受施压及相关封锁请求。
r/TrueAnon · u/rowdy-sealion · 2025-11-15 · 39 upvotes (100%) · 2 comments
AdGuard DNS launched on Product HuntLaunch
Your own privacy protection center
Aug 18, 2022 · 4y agoSource
Open Source & Self-Hosting
- GitHub Stars
- ★ 92
- Forks
- 11
- License
- GPL-3.0
- Primary language
- Go
Traffic sources
Traffic breakdown
Channels
- Organic Search38%
- Direct38%
- Referrals13%
- Social6%
- Other5%
Countries
- United States13%
- Russia10%
- India8%
- China8%
- Germany6%
Search
Domain authority 74Domain registered 2022-02-25
| Keyword | Monthly volume |
|---|---|
| adguard | 281K |
| adguard dns | 75.4K |
| dns adguard | 36.1K |
| ad guard dns | 3,860 |
| dns ad blocker | 2,430 |
Traffic data: Vaneform
Pricing
Trial: None · 2 paid tiers ($19.99–$239.99) · Enterprise custom tier · Observed 2026-11-12 · Source page
Entry price $20/mo, Higher than 88% of peers; “VPN & Privacy Protection” median is $7/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshotsDesign
Soft & Friendly (Light canvas, airy density) featuring split copy & visual layout and illustration / character art visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Your privacy protection center”
Split Copy & Visual hero structure paired with start free / sign up CTA and no explicit trust bar.
Conversion path: Split Copy & Visual + Illustration / Character Art → Start Free / Sign Up
- Category Positioning Anchor
- Custom Illustration
Palette · click to copy
- Typography
- 7.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 7.0
- Craft & Polish
- 7.0
- Distinctiveness
- 6.0
Structure
- Fonts
- Open Sans
- Hero layout
- Split Copy & Visual
- Primary visual
- Illustration / Character Art
- Conversion CTA
- Start Free / Sign Up
- Social proof
- No Explicit Trust Bar
- Navigation
- Full-Width Top Bar
- Theme & density
- Light · Airy
- Corners & depth
- Medium Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Soft & Friendly (with Enterprise Clean)
Warm low-saturation pastels, generous rounded corners, and approachable illustrations.
## Design Tokens
```css
:root {
--background: #ffffff;
--surface: #e5effd;
--foreground: #303942;
--muted-foreground: #7a838b;
--accent: #3b7ef3;
--radius: 8px;
--font-heading: "Open Sans", ui-sans-serif, system-ui, sans-serif;
--font-body: "Open Sans", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #FFFFFF (~78%) · Surface #E5EFFD (~8%) · Text #303942 (~5%) · Muted Text #7A838B (~2%) · Accent #3B7EF3 (~7%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Medium Radius; use elevation shadows to separate layers
- Primary visual medium: Illustration / Character Art
- Conversion CTA: Start Free / Sign Up
- Headline hook: Category Positioning Anchor
- Hero components: Custom Illustration
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and no explicit trust bar.
- Visual summary: Soft & Friendly (Light canvas, airy density) featuring split copy & visual layout and illustration / character art visuals.
## Avoid
- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does AdGuard DNS cost?
- Starter: Free; Personal: $19.99/yr (billed annually); Team: $239.99/yr (billed annually); Enterprise: Contact sales. Observed 2026-11-12. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does AdGuard DNS get?
- Vaneform estimates 2.1M website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is AdGuard DNS and what platforms does it support?
- AdGuard DNS is catalogued under VPN & Privacy Protection: Your privacy protection center. Supported platforms: Web.
- Is AdGuard DNS open source?
- AdGuard DNS has a public repository (https://github.com/AdguardTeam/AdGuardDNS) under the GPL-3.0 license, recording 92 GitHub stars.Source
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