Products

Affinity

AI-nativeMCP

Your next deal is in your network

affinity.co Sales / CRM

AI Benchmark
Desktop
Mobile
Monthly visits
393.7K
Down5.2%MoMOct 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$166.67/mo
Higher than 92% of peersNiche median $22/mo
Creators
Joe Lonsdale
@jtlonsdale· 341.2K followers
Launched
9y ago
2017-10-20 · Est.

Traffic

Monthly visitsData through Oct 2026
Events22 changes

Marketing moves

Launches, search & content, referrals, promotions
  • Affinity launched on Product HuntLaunch

    Relationship Intelligence, Reimagined

    Mar 26, 2018 · 8y agoSource

  • Affinity launched on Product HuntLaunch

    Intelligent customer relationship management solution

    Oct 20, 2017 · 9y agoSource

MCP Server & Agent Ecosystem

GitHub · MCP / Skill

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Direct80%
  • Organic Search7%
  • Referrals6%
  • Other7%

Countries

  • United States58%
  • United Kingdom12%
  • Germany6%
  • Brazil3%
  • Kenya3%

Search

Domain authority —Domain registered 2010-04-28

KeywordMonthly volume
affinity649.8K
attio145.4K
affinity crm3,860
affinity careers520
affinty crm310

Traffic data: Vaneform

Pricing

Essential
$2,000/yr (billed annually)
Scale
$2,300/yr (billed annually)
Advanced
$2,700/yr (billed annually)
Enterprise
Unknown

Trial: None · 3 paid tiers ($2000–$2700) · Enterprise custom tier · Observed 2026-11-03 · Pricing page

Entry price $166.67/mo, Higher than 92% of peers; “CRM” median is $22/mo.View pricing benchmark

Pages & changes

Tracked since 2017-10-20

Key pages

Weekly snapshots
www.affinity.co/ Snapshot 2026-11-04

Changes

  1. Nov 1 · 14d ago

    Homepage headline (H1) changed to “Your next deal is in your network”Positioning

    Deal intelligence. Not data entry.→Your next deal is in your network

    At the time: 393.7K visits/mo21 concurrent moves
  2. Nov 1 · 14d ago

    Removed technology: 6senseFeatures

    6sense→—

    At the time: 393.7K visits/mo21 concurrent moves
  3. Nov 1 · 14d ago

    Adopted technology: Amazon S3Features

    —→Amazon S3

    At the time: 393.7K visits/mo21 concurrent moves
  4. Nov 1 · 14d ago

    Adopted technology: BootstrapFeatures

    —→Bootstrap

    At the time: 393.7K visits/mo21 concurrent moves
  5. Nov 1 · 14d ago

    Adopted technology: Cloudflare Bot ManagementFeatures

    —→Cloudflare Bot Management

    At the time: 393.7K visits/mo21 concurrent moves
  6. Nov 1 · 14d ago

    Adopted technology: EnsightenFeatures

    —→Ensighten

    At the time: 393.7K visits/mo21 concurrent moves

Design

First-screen visual analysis & :root CSS

Enterprise Clean (Dark canvas, airy density) featuring centered headline + cta layout and photography / live video visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Your next deal is in your network”

Centered Headline + CTA hero structure paired with book demo / contact sales CTA and no explicit trust bar.

Conversion path: Centered Headline + CTA + Photography / Live Video → Book Demo / Contact Sales

Palette · click to copy

5-D design score6.8 / 10
Typography
8.0
Color & Contrast
7.0
Layout & Spacing
7.0
Craft & Polish
6.0
Distinctiveness
6.0

Structure

Fonts
Playfair Display / Inter
Primary visual
Photography / Live Video
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Dark · Airy
Corners & depth
Pill · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean (with Editorial)

Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.

## Design Tokens

```css
:root {
  --background: #1c141c;
  --surface: #ffffff;
  --foreground: #ffffff;
  --muted-foreground: #d6d0d4;
  --accent: #c6b15a;
  --radius: 9999px;
  --font-heading: "Playfair Display", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #1C141C (~72%) · Surface #FFFFFF (~5%) · Text #FFFFFF (~11%) · Muted Text #D6D0D4 (~7%) · Accent #C6B15A (~5%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Airy
- Border radius & elevation: Pill; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Book Demo / Contact Sales
- Headline hook: Brand Manifesto & Curiosity
- Hero components: Video Demo
- Spatial layout notes: Centered Headline + CTA hero structure paired with book demo / contact sales CTA and no explicit trust bar.
- Visual summary: Enterprise Clean (Dark canvas, airy density) featuring centered headline + cta layout and photography / live video visuals.

## Avoid

- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Affinity cost?
Essential: $2,000/yr (billed annually); Scale: $2,300/yr (billed annually); Advanced: $2,700/yr (billed annually); Enterprise: Unknown. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Affinity get?
Vaneform estimates 393.7K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Affinity and what platforms does it support?
Affinity is catalogued under CRM: Your next deal is in your network. Supported platforms: Mobile App, Browser Extension, MCP Server, API.

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