Alice.tech

# Design Brief: Soft & Friendly (with Editorial)

Warm low-saturation pastels, generous rounded corners, and approachable illustrations.

## Design Tokens

```css
:root {
  --background: #f8f7f5;
  --surface: #fbe8e3;
  --foreground: #222220;
  --muted-foreground: #777370;
  --accent: #d65a19;
  --radius: 16px;
  --font-heading: "Fraunces", serif;
  --font-body: "Source Sans 3", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #F8F7F5 (~75%) · Surface #FBE8E3 (~15%) · Text #222220 (~5%) · Muted Text #777370 (~2%) · Accent #D65A19 (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Minimal Logo + Action
- Theme & density: Light · Airy
- Border radius & elevation: Large Radius; use elevation shadows to separate layers
- Primary visual medium: Illustration / Character Art
- Conversion CTA: Start Free / Sign Up · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Direct Action Command
- Hero components: Custom Illustration, Metrics Strip
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and stacked avatars & testimonials.
- Visual summary: Soft & Friendly (Light canvas, airy density) featuring split copy & visual layout and illustration / character art visuals.

## Avoid

- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.