Products

AMP

Web component framework to easily create user-first experiences for the web.

amp.dev Source★ 1Apache-2.0Software Development / Boilerplates, Templates & UI Components

AI Benchmark
Desktop
Mobile
Monthly visits
57.9K
Down47.9%MoMOct 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
Free
No monthly subscription pricing
Creators
Malte Ooble
No social account linked
Launched
7y ago
2019-03-27 · Est.

Traffic

Monthly visitsData through Oct 2026

Marketing moves

Launches, search & content, referrals, promotions
  • AMP launched on Product HuntLaunch

    The visual storytelling format, now for your website.

    Sep 25, 2020 · 6y agoSource

  • AMP launched on Product HuntLaunch

    building great user-first experiences across the web

    Apr 17, 2019 · 7y agoSource

  • AMP launched on Product HuntLaunch

    Interact with messages right in your inbox

    Mar 27, 2019 · 7y agoSource

Open Source & Self-Hosting

GitHub · MCP / Skill
Last commit 2026-08-14
GitHub Stars
★ 1
Forks
2
License
Apache-2.0
Primary language
JavaScript

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Direct47%
  • Organic Search31%
  • Referrals14%
  • Other7%

Countries

  • United States15%
  • India11%
  • Hong Kong9%
  • Vietnam8%
  • Russia7%

Search

Domain authority —Domain registered 2018-05-16

KeywordMonthly volume
amp165.5K
amp playground dev220
amp playgroun220
amp email protocol200
amp.dev что это за приложение?—

Traffic data: Vaneform

Pricing

Pricing page not identified yet, or no public pricing listed.

Pages & changes

Tracked since 2019-04-17

Key pages

Weekly snapshots

Changes

No pricing, plan, or positioning changes detected since tracking started.

Design

First-screen visual analysis & :root CSS

Enterprise Clean (Light canvas, balanced density) featuring split copy & visual layout and illustration / character art visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“AMP is a web component framework to easily create user-first experiences for the web.”

Split Copy & Visual hero structure paired with start free / sign up CTA and no explicit trust bar.

Conversion path: Split Copy & Visual + Illustration / Character Art → Start Free / Sign Up

  • Category Positioning Anchor

Palette · click to copy

5-D design score6.9 / 10
Typography
7.0
Color & Contrast
7.0
Layout & Spacing
7.0
Craft & Polish
7.0
Distinctiveness
6.0

Structure

Fonts
Poppins
Primary visual
Illustration / Character Art
Conversion CTA
Start Free / Sign Up
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Light · Balanced
Corners & depth
Medium Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean (with Vibrant Pop)

Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #f7f8fa;
  --foreground: #16181d;
  --muted-foreground: #4b5563;
  --accent: #00b0f0;
  --radius: 8px;
  --font-heading: "Poppins", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Poppins", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~48%) · Surface #F7F8FA (~6%) · Text #16181D (~14%) · Muted Text #4B5563 (~8%) · Accent #00B0F0 (~24%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Medium Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Illustration / Character Art
- Conversion CTA: Start Free / Sign Up
- Headline hook: Category Positioning Anchor
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and no explicit trust bar.
- Visual summary: Enterprise Clean (Light canvas, balanced density) featuring split copy & visual layout and illustration / character art visuals.

## Avoid

- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much website traffic does AMP get?
Vaneform estimates 57.9K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is AMP and what platforms does it support?
AMP is catalogued under Boilerplates, Templates & UI Components: AMP is a web component framework to easily create user-first experiences for the web.. Supported platforms: Web.
Is AMP open source?
AMP has a public repository (https://github.com/ampproject/eleventy-plugin-amp) under the Apache-2.0 license, recording 1 GitHub stars.Source

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