armstronginstitute.org

# Design Brief: Enterprise Clean (with Editorial)

Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.

## Design Tokens

```css
:root {
  --background: #2b2622;
  --surface: #ffffff;
  --foreground: #f4f1ea;
  --muted-foreground: #c8c4bc;
  --accent: #e8c11e;
  --radius: 4px;
  --font-heading: "psfournier-std-grand", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Helvetica Neue", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #2B2622 (~58%) · Surface #FFFFFF (~16%) · Text #F4F1EA (~10%) · Muted Text #C8C4BC (~8%) · Accent #E8C11E (~8%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Small Radius; use elevation shadows to separate layers
- Primary visual medium: Photography / Live Video
- Conversion CTA: Start Free / Sign Up
- Headline hook: Brand Manifesto & Curiosity
- Spatial layout notes: Centered Headline + CTA hero structure paired with start free / sign up CTA and no explicit trust bar.
- Visual summary: Enterprise Clean (Dark canvas, balanced density) featuring centered headline + cta layout and photography / live video visuals.

## Avoid

- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.