Artisan

# Design Brief: Editorial (with Soft & Friendly)

Oversized serif headlines, narrow reading columns, and magazine-inspired grid layouts.

## Design Tokens

```css
:root {
  --background: #f7f4fb;
  --surface: #ffffff;
  --foreground: #171717;
  --muted-foreground: #6b6573;
  --accent: #6d28d9;
  --radius: 16px;
  --font-heading: "Instrument Serif", serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #F7F4FB (~46%) · Surface #FFFFFF (~24%) · Text #171717 (~14%) · Muted Text #6B6573 (~8%) · Accent #6D28D9 (~8%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Large Radius; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Email Capture / Waitlist · Trust bar uses Customer / Press Logo Strip
- Headline hook: Category Positioning Anchor
- Hero components: Large Hero Product Shot
- Spatial layout notes: Centered Headline + CTA hero structure paired with email capture / waitlist CTA and customer / press logo strip.
- Visual summary: Editorial (Light canvas, balanced density) featuring centered headline + cta layout and product ui screenshot / component visuals.

## Avoid

- Generic SaaS hero templates
- Cramped multi-column feature grids
- Neon cyber accents

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.