Astrella
Equity Management Software
astrella.com App Store Google PlayFinance / Fundraising & Cap Tables
- Monthly visits
- 6.3K
- Down9.3%MoMOct 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- $100/mo
- Higher than 81% of peersNiche median $29.99/mo
- Launched
- 6y ago
- 2020-05-22 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsLaunched on Product HuntLaunch
Cloud-based private company shareholder stock plan data
May 22, 2020 · 6y agoLaunch page
Store data
- Rating
- Rating not syncedRating count not synced
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- Current version
- —Store metadata
- Rating
- Rating not syncedRating count not synced
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- Current version
- —Store metadata
Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.
Traffic sources
Traffic breakdown
Channels
- Direct40%
- Organic Search33%
- Referrals10%
- Social6%
- Other12%
Countries
- United States64%
- India29%
- Canada7%
Search
Domain authority —Domain registered 2004-08-23
| Keyword | Monthly volume |
|---|---|
| series b | 2,950 |
| startup series | 1,920 |
| astrella | 200 |
| astrela cap | 130 |
| astrella login | 70 |
Traffic data: Vaneform
Pricing
Trial: None · 3 paid tiers ($1200–$8200) · Enterprise custom tier · Observed 2026-11-09 · Pricing page
Entry price $100/mo, Higher than 81% of peers; “Fundraising & Cap Tables” median is $29.99/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshotsChanges
- Nov 1 · 14d ago
Homepage title changed to “Astrella – Ownership data and analytics to help private companies improve shareholder engagement”Positioning
Leading Equity Management Solutions | Astrella by EQ→Astrella – Ownership data and analytics to help private companies improve shareholder engagement
At the time: 6.3K visits/mo2 concurrent moves
Design
Enterprise Clean (Light canvas, airy density) featuring split copy & visual layout and product ui screenshot / component visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Equity Management Software”
Split Copy & Visual hero structure paired with book demo / contact sales CTA and no explicit trust bar.
Conversion path: Split Copy & Visual + Product UI Screenshot / Component → Book Demo / Contact Sales
- Category Positioning Anchor
- Large Hero Product Shot
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 7.0
- Distinctiveness
- 6.0
Structure
- Fonts
- Avenir black / Avenir Book
- Hero layout
- Split Copy & Visual
- Primary visual
- Product UI Screenshot / Component
- Conversion CTA
- Book Demo / Contact Sales
- Social proof
- No Explicit Trust Bar
- Navigation
- Full-Width Top Bar
- Theme & density
- Light · Airy
- Corners & depth
- Small Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean (with Minimal Monochrome)
Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.
## Design Tokens
```css
:root {
--background: #ffffff;
--surface: #f8f7f8;
--foreground: #1c1f4c;
--muted-foreground: #343334;
--accent: #c40a15;
--radius: 4px;
--font-heading: "Avenir black", ui-sans-serif, system-ui, sans-serif;
--font-body: "Avenir Book", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #FFFFFF (~80%) · Surface #F8F7F8 (~7%) · Text #1C1F4C (~6%) · Muted Text #343334 (~4%) · Accent #C40A15 (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Small Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Book Demo / Contact Sales
- Headline hook: Category Positioning Anchor
- Hero components: Large Hero Product Shot
- Spatial layout notes: Split Copy & Visual hero structure paired with book demo / contact sales CTA and no explicit trust bar.
- Visual summary: Enterprise Clean (Light canvas, airy density) featuring split copy & visual layout and product ui screenshot / component visuals.
## Avoid
- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does Astrella cost?
- Early Stage: $1,200/yr (billed annually); Emerging: $3,200/yr (billed annually); Accelerate: $8,200/yr (billed annually); Custom: Contact sales. Observed 2026-11-09. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does Astrella get?
- Vaneform estimates 6.3K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is Astrella and what platforms does it support?
- Astrella is catalogued under Fundraising & Cap Tables: Equity Management Software. Supported platforms: Mobile App.
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