Products
AI Benchmark
Desktop
Mobile
Monthly visits
6.3K
Down9.3%MoMOct 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$100/mo
Higher than 81% of peersNiche median $29.99/mo
Creators
Heather Dopson
@astrellahq· 148 followers
Launched
6y ago
2020-05-22 · Est.

Traffic

Monthly visitsData through Oct 2026
Events3 changes

Marketing moves

Launches, search & content, referrals, promotions
X accounts@astrellahq
  • Launched on Product HuntLaunch

    Cloud-based private company shareholder stock plan data

    May 22, 2020 · 6y agoLaunch page

Store data

App Store · Google Play
App Store App Store
Update date not synced
Rating
Rating not syncedRating count not synced
New ratings last mo
—
Price & IAP
FreeIAP data not synced
Current version
—Store metadata
Google Play Google Play
Update date not synced
Rating
Rating not syncedRating count not synced
New ratings last mo
—
Price & IAP
FreeIAP data not synced
Current version
—Store metadata

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Direct40%
  • Organic Search33%
  • Referrals10%
  • Social6%
  • Other12%

Countries

  • United States64%
  • India29%
  • Canada7%

Search

Domain authority —Domain registered 2004-08-23

KeywordMonthly volume
series b2,950
startup series1,920
astrella200
astrela cap130
astrella login70

Traffic data: Vaneform

Pricing

Early Stage
$1,200/yr (billed annually)
0-25 Stakeholders
Emerging
$3,200/yr (billed annually)
26 - 100 Stakeholders
Accelerate
$8,200/yr (billed annually)
101 - 300 Stakeholders
Custom
Contact sales
300 Stakeholders and above

Trial: None · 3 paid tiers ($1200–$8200) · Enterprise custom tier · Observed 2026-11-09 · Pricing page

Entry price $100/mo, Higher than 81% of peers; “Fundraising & Cap Tables” median is $29.99/mo.View pricing benchmark

Pages & changes

Tracked since 2020-05-22

Key pages

Weekly snapshots
astrella.com/ Snapshot 2026-11-09

Changes

  1. Nov 1 · 14d ago

    Removed technology: All in One SEOFeatures

    All in One SEO→—

    At the time: 6.3K visits/mo2 concurrent moves
  2. Nov 1 · 14d ago

    Adopted technology: Twitter Emoji (Twemoji)Features

    —→Twitter Emoji (Twemoji)

    At the time: 6.3K visits/mo2 concurrent moves
  3. Nov 1 · 14d ago

    Homepage title changed to “Astrella – Ownership data and analytics to help private companies improve shareholder engagement”Positioning

    Leading Equity Management Solutions | Astrella by EQ→Astrella – Ownership data and analytics to help private companies improve shareholder engagement

    At the time: 6.3K visits/mo2 concurrent moves

Design

First-screen visual analysis & :root CSS

Enterprise Clean (Light canvas, airy density) featuring split copy & visual layout and product ui screenshot / component visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Equity Management Software”

Split Copy & Visual hero structure paired with book demo / contact sales CTA and no explicit trust bar.

Conversion path: Split Copy & Visual + Product UI Screenshot / Component → Book Demo / Contact Sales

Palette · click to copy

5-D design score7.5 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
7.0
Distinctiveness
6.0

Structure

Fonts
Avenir black / Avenir Book
Primary visual
Product UI Screenshot / Component
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Light · Airy
Corners & depth
Small Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean (with Minimal Monochrome)

Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #f8f7f8;
  --foreground: #1c1f4c;
  --muted-foreground: #343334;
  --accent: #c40a15;
  --radius: 4px;
  --font-heading: "Avenir black", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Avenir Book", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~80%) · Surface #F8F7F8 (~7%) · Text #1C1F4C (~6%) · Muted Text #343334 (~4%) · Accent #C40A15 (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Small Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Book Demo / Contact Sales
- Headline hook: Category Positioning Anchor
- Hero components: Large Hero Product Shot
- Spatial layout notes: Split Copy & Visual hero structure paired with book demo / contact sales CTA and no explicit trust bar.
- Visual summary: Enterprise Clean (Light canvas, airy density) featuring split copy & visual layout and product ui screenshot / component visuals.

## Avoid

- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Astrella cost?
Early Stage: $1,200/yr (billed annually); Emerging: $3,200/yr (billed annually); Accelerate: $8,200/yr (billed annually); Custom: Contact sales. Observed 2026-11-09. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Astrella get?
Vaneform estimates 6.3K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Astrella and what platforms does it support?
Astrella is catalogued under Fundraising & Cap Tables: Equity Management Software. Supported platforms: Mobile App.

Related products in this category

Finance / Fundraising & Cap Tables

These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.