Products

Automattic

We are passionate about making the web a better place.

automattic.com App StoreSoftware Development / Hosting, Deployment & DevOps

AI Benchmark
Desktop
Mobile
Monthly visits
347.4K
Down14.6%MoMSep 2026
ARR
$500MClaimed
≈ $41.7M/mo · 2024-10-01GetLatka
Entry price
Unknown
Subscription model, plan pricing not identified yet
Creators
Bohdan Kit
No social account linkedCo-created with David Schwister, Jeffrey Zeldman +1 more
Launched
Unknown
No public launch record

Traffic & revenue

Monthly visitsData through Sep 2026
Events5 changes

Revenue evidence

Publicly disclosed & verified revenue figures, sorted by date
  • 2024-10-01$500M/yr(≈ $41.7M/mo)ClaimedGetLatka

    “Automattic's annual revenue was $500M in October 2024, according to Yahoo Finance. No later figure is on record.”

Marketing moves

Launches, search & content, referrals, promotions

No launch, search, referral, or promotion moves recorded for this product yet.

Third-party reviews & case dossiers

Acquisition breakdowns, engineer reviews & open-source metrics
GetLatka1744 team membersFunding $985.9M
2026-10-07Source

Automattic, founded in 2005 by Matt Mullenweg, is the company behind wordpress.com, WooCommerce, and Jetpack.

Store data

App Store
App Store App Store
Update date not synced
Rating
Rating not syncedRating count not synced
New ratings last mo
—
Price & IAP
FreeIAP data not synced
Current version
—Store metadata

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct52%
  • Organic Search24%
  • Referrals13%
  • Social6%
  • Other5%

Countries

  • United States35%
  • India16%
  • Nigeria5%
  • Canada5%
  • Brazil3%

Search

Domain authority —Domain registered 2004-06-19

KeywordMonthly volume
automattic27.1K
automatic19.1K
automattic careers5,000
automattic jobs1,230
automattic inc.950

Traffic data: Vaneform

Pricing

Public pricing: PaidRaw source text; structured plans are extracted after website capture.

Pages & changes

Tracked since 2026-11-06

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Removed technology: HTTP/3Features

    HTTP/3→—

  2. Nov 1 · 13d ago

    Adopted technology: RSSFeatures

    —→RSS

  3. Nov 1 · 13d ago

    Adopted technology: Twitter Emoji (Twemoji)Features

    —→Twitter Emoji (Twemoji)

  4. Nov 1 · 13d ago

    Adopted technology: WordPress Site EditorFeatures

    —→WordPress Site Editor

  5. Nov 1 · 13d ago

    Adopted technology: YouTubeFeatures

    —→YouTube

Questions & evidence

How much website traffic does Automattic get?
Vaneform estimates 347.4K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

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