Away
Established LeaderBuilt for what travel does to you.
awaytravel.com Hardware & Physical Products / Consumer Goods Brands
- Monthly visits
- 1.9M
- Down20.3%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- One-time
- No monthly subscription pricing
- Launched
- 11y ago
- 2015-11-09 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotions- With lightweight fabric, spots for a laptop, passport, and more, the @away Large Featherlight Backpack packs the original's useful features into a larger size. https://www.packhacker.com/travel-gear/away/large-featherlight-backpack/
@packhacker · 2026-09-07 · 2 likes · 0 reposts · 544 views
- You open the hardside @away Topside Carry-On with a lid for easy packing and laptop access. The wheels lock, but the brakes eat up space. Luckily, it expands. https://www.packhacker.com/travel-gear/away/topside-carry-on/
@packhacker · 2026-08-12 · 0 likes · 0 reposts · 414 views
Traffic sources
Traffic breakdown
Channels
- Paid Search21%
- Organic Search20%
- Direct18%
- Display Ads15%
- Other26%
Countries
- United States83%
- Canada4%
- Japan3%
- United Kingdom2%
- Australia1%
Search
Domain authority —Domain registered 1998-12-01
| Keyword | Monthly volume |
|---|---|
| away | 45.7K |
| away luggage | 41.4K |
| away suitcase | 16.1K |
| away travel | 8,600 |
| away carry on | 6,160 |
Traffic data: Vaneform
Pricing
Website does not list public plan prices.
Trial: None · Observed 2026-11-03 · Source page
Pages & changes
Key pages
Weekly snapshots- Homewww.awaytravel.com/
- Featureswww.awaytravel.com/products/signature-tote-dune-taupe Snapshot 2026-11-03
Changes
Design
Minimal Monochrome (Dark canvas, balanced density) featuring full-bleed canvas / video / 3d layout and photography / live video visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“GIFTS THAT GO PLACES”
Full-Bleed Canvas / Video / 3D hero structure paired with direct checkout / view pricing CTA and no explicit trust bar.
Conversion path: Full-Bleed Canvas / Video / 3D + Photography / Live Video → Direct Checkout / View Pricing
- Brand Manifesto & Curiosity
Palette · click to copy
- Typography
- 7.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 8.0
- Distinctiveness
- 7.0
Structure
- Fonts
- Arial
- Hero layout
- Full-Bleed Canvas / Video / 3D
- Primary visual
- Photography / Live Video
- Conversion CTA
- Direct Checkout / View Pricing
- Social proof
- No Explicit Trust Bar
- Navigation
- Full-Width Top Bar
- Theme & density
- Dark · Balanced
- Corners & depth
- Pill · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome
Monochrome palette with a single accent color, hairline dividers, and generous whitespace.
## Design Tokens
```css
:root {
--background: #35372b;
--surface: #ffffff;
--foreground: #f8f8f5;
--muted-foreground: #a18d6e;
--accent: #d82942;
--radius: 9999px;
--font-heading: "Arial", ui-sans-serif, system-ui, sans-serif;
--font-body: "Arial", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #35372B (~57%) · Surface #FFFFFF (~17%) · Text #F8F8F5 (~4%) · Muted Text #A18D6E (~16%) · Accent #D82942 (~6%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Full-Bleed Canvas / Video / 3D
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Pill; use elevation shadows to separate layers
- Primary visual medium: Photography / Live Video
- Conversion CTA: Direct Checkout / View Pricing
- Headline hook: Brand Manifesto & Curiosity
- Spatial layout notes: Full-Bleed Canvas / Video / 3D hero structure paired with direct checkout / view pricing CTA and no explicit trust bar.
- Visual summary: Minimal Monochrome (Dark canvas, balanced density) featuring full-bleed canvas / video / 3d layout and photography / live video visuals.
## Avoid
- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much website traffic does Away get?
- Vaneform estimates 1.9M website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source
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