Products

Away

Established Leader

Built for what travel does to you.

awaytravel.com Hardware & Physical Products / Consumer Goods Brands

AI Benchmark
Desktop
Mobile
Monthly visits
1.9M
Down20.3%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
One-time
No monthly subscription pricing
Creators
Stephanie Korey
@stephkorey· 21.7K followers
Launched
11y ago
2015-11-09 · Est.

Traffic

Monthly visitsData through Sep 2026
Events15 changes

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Paid Search21%
  • Organic Search20%
  • Direct18%
  • Display Ads15%
  • Other26%

Countries

  • United States83%
  • Canada4%
  • Japan3%
  • United Kingdom2%
  • Australia1%

Search

Domain authority —Domain registered 1998-12-01

KeywordMonthly volume
away45.7K
away luggage41.4K
away suitcase16.1K
away travel8,600
away carry on6,160

Traffic data: Vaneform

Pricing

Website does not list public plan prices.

Trial: None · Observed 2026-11-03 · Source page

Pages & changes

Tracked since 2015-11-09

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Homepage headline (H1) changed to “BUILT FOR WHAT YOU BRING.”Positioning

    Away: Built for modern travel→BUILT FOR WHAT YOU BRING.

  2. Nov 1 · 13d ago

    Removed technology: Backbone.jsFeatures

    Backbone.js→—

  3. Nov 1 · 13d ago

    Adopted technology: Cloudflare Bot ManagementFeatures

    —→Cloudflare Bot Management

  4. Nov 1 · 13d ago

    Removed technology: LazySizesFeatures

    LazySizes→—

  5. Nov 1 · 13d ago

    Adopted technology: Linkedin Insight TagFeatures

    —→Linkedin Insight Tag

  6. Nov 1 · 13d ago

    Removed technology: Microsoft AdvertisingFeatures

    Microsoft Advertising→—

Design

First-screen visual analysis & :root CSS

Minimal Monochrome (Dark canvas, balanced density) featuring full-bleed canvas / video / 3d layout and photography / live video visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“GIFTS THAT GO PLACES”

Full-Bleed Canvas / Video / 3D hero structure paired with direct checkout / view pricing CTA and no explicit trust bar.

Conversion path: Full-Bleed Canvas / Video / 3D + Photography / Live Video → Direct Checkout / View Pricing

  • Brand Manifesto & Curiosity

Palette · click to copy

5-D design score7.7 / 10
Typography
7.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
7.0

Structure

Fonts
Arial
Primary visual
Photography / Live Video
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Dark · Balanced
Corners & depth
Pill · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome

Monochrome palette with a single accent color, hairline dividers, and generous whitespace.

## Design Tokens

```css
:root {
  --background: #35372b;
  --surface: #ffffff;
  --foreground: #f8f8f5;
  --muted-foreground: #a18d6e;
  --accent: #d82942;
  --radius: 9999px;
  --font-heading: "Arial", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Arial", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #35372B (~57%) · Surface #FFFFFF (~17%) · Text #F8F8F5 (~4%) · Muted Text #A18D6E (~16%) · Accent #D82942 (~6%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Full-Bleed Canvas / Video / 3D
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Pill; use elevation shadows to separate layers
- Primary visual medium: Photography / Live Video
- Conversion CTA: Direct Checkout / View Pricing
- Headline hook: Brand Manifesto & Curiosity
- Spatial layout notes: Full-Bleed Canvas / Video / 3D hero structure paired with direct checkout / view pricing CTA and no explicit trust bar.
- Visual summary: Minimal Monochrome (Dark canvas, balanced density) featuring full-bleed canvas / video / 3d layout and photography / live video visuals.

## Avoid

- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much website traffic does Away get?
Vaneform estimates 1.9M website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

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