Products

Backstage

An open source framework for building developer portals

backstage.io Source★ 2,857Apache-2.0 DiscordSoftware Development / Developer Docs & Portals

AI Benchmark
Desktop
Mobile
Monthly visits
85.9K
Down36.2%MoMOct 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
Free
No monthly subscription pricing
Creators
Backstage
@backstage· 126.4K followersCo-created with backstage
Launched
6y ago
2020-03-16 · Est.

Traffic

Monthly visitsData through Oct 2026
Events4 changes

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on Product HuntLaunch

    An open platform for building developer portals.

    Mar 16, 2020 · 6y agoLaunch page

Open Source & Self-Hosting

GitHub · MCP / Skill
Last commit 2026-11-07
GitHub Stars
★ 2,857
Forks
933
License
Apache-2.0
Primary language
JavaScript

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Direct50%
  • Organic Search35%
  • Referrals12%
  • Other2%

Countries

  • India21%
  • United States19%
  • Netherlands10%
  • Germany8%
  • Brazil7%

Search

Domain authority —Domain registered 2012-02-17

KeywordMonthly volume
backstage112.8K
backstage spotify2,390
backstage developer portal690
backstage roadmap plugin310
backstage ci170

Traffic data: Vaneform

Pricing

Pricing page not identified yet, or no public pricing listed.

Pages & changes

Tracked since 2020-03-16

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Adopted technology: CloudflareFeatures

    —→Cloudflare

    At the time: 85.9K visits/mo3 concurrent moves
  2. Nov 1 · 13d ago

    Adopted technology: Cloudflare Bot ManagementFeatures

    —→Cloudflare Bot Management

    At the time: 85.9K visits/mo3 concurrent moves
  3. Nov 1 · 13d ago

    Adopted technology: PrismFeatures

    —→Prism

    At the time: 85.9K visits/mo3 concurrent moves
  4. Nov 1 · 13d ago

    Adopted technology: reCAPTCHAFeatures

    —→reCAPTCHA

    At the time: 85.9K visits/mo3 concurrent moves

Design

First-screen visual analysis & :root CSS

Dark Developer (Dark canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“An open source framework for building developer portals”

Split Copy & Visual hero structure paired with download app / install extension CTA and no explicit trust bar.

Conversion path: Split Copy & Visual + Product UI Screenshot / Component → Download App / Install Extension

Palette · click to copy

5-D design score6.9 / 10
Typography
7.0
Color & Contrast
7.0
Layout & Spacing
7.0
Craft & Polish
7.0
Distinctiveness
6.0

Structure

Fonts
Inter
Primary visual
Product UI Screenshot / Component
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Dark · Balanced
Corners & depth
Medium Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Dark Developer (with Minimal Monochrome)

Deep dark surfaces, monospace typography, terminal/code snippets, and high-precision borders.

## Design Tokens

```css
:root {
  --background: #1b1d1f;
  --surface: #2a2c2e;
  --foreground: #f4f4f4;
  --muted-foreground: #b7b7b7;
  --accent: #2ec4b6;
  --radius: 8px;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #1B1D1F (~62%) · Surface #2A2C2E (~16%) · Text #F4F4F4 (~10%) · Muted Text #B7B7B7 (~6%) · Accent #2EC4B6 (~6%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Medium Radius; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Download App / Install Extension
- Headline hook: Category Positioning Anchor
- Hero components: Large Hero Product Shot
- Spatial layout notes: Split Copy & Visual hero structure paired with download app / install extension CTA and no explicit trust bar.
- Visual summary: Dark Developer (Dark canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.

## Avoid

- Warm pastel backgrounds
- Playful cartoon illustrations
- Oversized pill buttons everywhere

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much website traffic does Backstage get?
Vaneform estimates 85.9K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Backstage and what platforms does it support?
Backstage is catalogued under Developer Docs & Portals: An open source framework for building developer portals. Supported platforms: Web.
Is Backstage open source?
Backstage has a public repository (https://github.com/backstage/backstage) under the Apache-2.0 license, recording 2,857 GitHub stars.Source

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