The #1 B2B Field Sales Platform
badgermapping.com App StoreSales / CRM
- Monthly visits
- 46K
- Down2.8%MoMOct 2026
- Entry price
- $60/mo
- Higher than 79% of peersNiche median $22/mo
- Launched
- 10y ago
- 2016-01-27 · Est.
Traffic & revenue
- Nov 2026$500KSelf-reported MRR · unverified
Revenue evidence
Publicly disclosed & verified revenue figures, sorted by date“How We Launched A Niche Podcast To Grow Our SaaS App”
“Badger Maps: Building A Sales Route Planning App To $3.3M ARR”
“Badger Maps' annual revenue was $7.7M in October 2024, according to the CEO. No later figure has been reported.”
Marketing moves
Launches, search & content, referrals, promotions- Want better sales results? Start here. Prioritize customers and prospects by their potential. Great insight from Dave Kahle. #Sales #SalesTips #SalesSuccess
@stevebenson · 2026-08-25 · 1 likes · 0 reposts · 28 views
- Too much to do? Do this. Prioritize the tasks closest to the money. Great insight from Dave Kahle. #Sales #Productivity #SalesTips
@stevebenson · 2026-08-24 · 1 likes · 0 reposts · 283 views
- Find prospects who need you right now. AI can help you build lists around the problems companies are actually facing. Great insight from Donald C Kelly @DonaldCKelly #Sales #AI #LeadGeneration
@stevebenson · 2026-08-21 · 0 likes · 0 reposts · 23 views
Third-party reviews & case dossiers
Acquisition breakdowns, engineer reviews & open-source metricsBadger Maps: Building A Sales Route Planning App To $3.3M ARR
Badger Maps is a field sales software company founded in 2012 that provides routing, mapping, and data-gathering tools for field sales teams.
MCP Server & Agent Ecosystem
- Ecosystem & integrations:
- HubSpotMicrosoft DynamicsSalesforceNetSuiteSAPMonday.comPipedriveZohoOdooGoHighLevel
Store data
- Rating
- ★ 4.471,089 ratings
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- First released
- 2014-01-1069 MB
· Improvements made that keep you moving in the field. Use our Filters to zero in on the right records to visit
Get rid of the busy work and sell more with Badger Maps- a sales and mapping app specifically designed for field sales & service. Badger Maps is your virtual field sales assistant, helping you focus on the right accounts, get the fastest multi-stop routes, find new leads, and keep all your customer data accessible and up to date in the field. It’s more than just a sales route planner. It's a total territory management solution that automates and optimizes all of your activities, from routing & mapping to prospecting to tracking mileage for expense reports. With a map based sales app on their iPhone or iPad, field sales & field service reps record 50% more customer data, drive 20% less, and sell around 22% more. Join 10,000+ companies using Badger to save time and sell more with features like: ROUTE PLANNING Use Badger’s sales route planner to optimize routes with multiple stops (up to 120). Get turn by turn directions using your favorite navigation app like Waze, Google Maps, Apple Maps, or Apple CarPlay. SALES MAPPING Visualize your customers & prospects on an interactive map. Colorize and filter accounts by business type, last order date, or any other metric to make key accounts stand out. SCHEDULING Adjust appointment length. Know when you’ll be late or early to a meeting. Push stops to your calendar with the touch of a button. FOLLOW-UP REMINDERS Quickly see the accounts that need attention near your route, and add them to your schedule. MOBILE LEAD GENERATION Meeting canceled? No problem. Automate prospecting, and find new, qualified leads in your vicinity. NOTES & ACCOUNT MANAGEMENT Take/talk notes on your phone. Add pictures. Have all your customer data at your fingertips, when you meet with customers or plan your day. OUTSIDE SALES CRM Some outside sales and field service teams use Badger as a basic field sales CRM. It also acts as a mobile front-end for feature rich CRMs like Salesforce, HubSpot, Microsoft Dynamics, Zoho, Insightly, Netsuite, Pipedrive, monday.com, SugarCRM, Veeva, Odoo, and more. No more double data entry or fumbling for notes in the field. Keep all your CRM data accessible and in sync with a real time, 2-way integration. MAPPING FOR YOUR CRM Map all your Accounts, Contacts, Leads, Opportunities, Tasks, and custom objects and see their relationship with one another on the map. AUTOMATED REPORTING & MILEAGE TRACKING Automatically receive weekly reports, summarizing your field activity. Generate reports on your routes that make submitting your mileage easy. FIELD MANAGEMENT (browser/macOS) See where your field sales or field service team is at in the sales cycle. Use territory mapping tools, like heat maps and bubble maps, to gain insight into your team’s performance. With Badger's territory alignment software, you can automatically create, balance, and optimize territories. Sign up for a free trial today and take your field sales performance to the next level. With route optimization, Badger pays for itself with just the gas savings alone! See what outside sales & field service teams are saying: "After getting Badger Maps, weekly meetings per rep jumped from 12 to 20. This led to a 22% increase in annual revenue." - Brad Moxley, Business Development Manager, Cutter & Buck “Knowing our most valuable accounts, and the best way to get to them, saves us a ton of time driving. Badger’s route optimization cuts our drive time by 25%” - John O’Kain, Territory Manager, NCR Aloha “With Badger, you can really plan out your week based on where you can have the biggest impact.” - Matthew Brooks, Business Development Manager, Cargill Terms of Use: https://www.badgermapping.com/terms-of-use/
Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.
Traffic sources
Traffic breakdown
Channels
- Direct53%
- Display Ads21%
- Organic Search18%
- Paid Search4%
- Other4%
Countries
- United States73%
- Colombia4%
- Philippines3%
- Canada3%
- United Kingdom2%
Search
Domain authority —Domain registered 2012-01-28
| Keyword | Monthly volume |
|---|---|
| badger maps | 1,550 |
| badgermaps | 510 |
| channel partners for badger maps | 300 |
| badger maps inc | 180 |
| badger maps business | 150 |
Traffic data: Vaneform
Pricing
Trial: 14-day free trial · 3 paid tiers ($60–$109) · Up to 17% off annually · Enterprise custom tier · Observed 2026-11-04 · Pricing page
Entry price $60/mo, Higher than 79% of peers; “CRM” median is $22/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshotsChanges
No pricing, plan, or positioning changes detected since tracking started.
Design
Enterprise Clean (Dark canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“The #1 B2B Field Sales Platform”
Split Copy & Visual hero structure paired with start free / sign up CTA and no explicit trust bar.
Conversion path: Split Copy & Visual + Product UI Screenshot / Component → Start Free / Sign Up
- Category Positioning Anchor
- Large Hero Product Shot
Palette · click to copy
- Typography
- 7.0
- Color & Contrast
- 7.0
- Layout & Spacing
- 7.0
- Craft & Polish
- 7.0
- Distinctiveness
- 6.0
Structure
- Fonts
- Inter
- Hero layout
- Split Copy & Visual
- Primary visual
- Product UI Screenshot / Component
- Conversion CTA
- Start Free / Sign Up
- Social proof
- No Explicit Trust Bar
- Navigation
- Full-Width Top Bar
- Theme & density
- Dark · Balanced
- Corners & depth
- Medium Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean
Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.
## Design Tokens
```css
:root {
--background: #070b22;
--surface: #141a33;
--foreground: #ffffff;
--muted-foreground: #c5cbda;
--accent: #2f5bff;
--radius: 8px;
--font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
--font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #070B22 (~52%) · Surface #141A33 (~14%) · Text #FFFFFF (~10%) · Muted Text #C5CBDA (~10%) · Accent #2F5BFF (~14%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Medium Radius; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up
- Headline hook: Category Positioning Anchor
- Hero components: Large Hero Product Shot
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and no explicit trust bar.
- Visual summary: Enterprise Clean (Dark canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.
## Avoid
- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does Badger Map cost?
- Personal: Unknown; Business: $69/mo (annual billing available); Enterprise: $109/mo (annual billing available); Enterprise Plus: Contact sales; Territory insights: $60/mo (annual billing available). Observed 2026-11-04. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does Badger Map get?
- Vaneform estimates 46K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is Badger Map and what platforms does it support?
- Badger Map is catalogued under CRM: The #1 B2B Field Sales Platform. Supported platforms: Mobile App, MCP Server, API.
- What is Badger Map's publicly disclosed revenue?
- Starter Story records a founder-reported figure of $500K /mo stated on 2026-11-07.Source
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