Products
AI Benchmark
Desktop
Mobile
Monthly visits
46K
Down2.8%MoMOct 2026
MRR
$500KClaimed
Disclosed 2026-11-07Starter Story
Entry price
$60/mo
Higher than 79% of peersNiche median $22/mo
Creators
Amaia Porteiro
No social account linkedCo-created with Christina Dew, Fabian Frank +2 more
Launched
10y ago
2016-01-27 · Est.

Traffic & revenue

Monthly visitsData through Oct 2026
MRRSelf-reported, unverified · Starter Story
  • Nov 2026$500KSelf-reported MRR · unverified
Events2 revenue disclosures

Revenue evidence

Publicly disclosed & verified revenue figures, sorted by date
  • 2026-11-07$500K/moClaimedStarter Story

    “How We Launched A Niche Podcast To Grow Our SaaS App”

  • 2026-11-06$3.3M/yr(≈ $275K/mo)ClaimedStarter Story

    “Badger Maps: Building A Sales Route Planning App To $3.3M ARR”

  • 2024-10-01$7.7M/yr(≈ $641.7K/mo)ClaimedGetLatka

    “Badger Maps' annual revenue was $7.7M in October 2024, according to the CEO. No later figure has been reported.”

Marketing moves

Launches, search & content, referrals, promotions

Third-party reviews & case dossiers

Acquisition breakdowns, engineer reviews & open-source metrics
Starter Story42 team members
2019-03-24Source

Badger Maps: Building A Sales Route Planning App To $3.3M ARR

Starter Story42 team members
2020-04-19Source

How We Launched A Niche Podcast To Grow Our SaaS App

GetLatka73 team membersFunding $462.5K
2026-10-29Source

Badger Maps is a field sales software company founded in 2012 that provides routing, mapping, and data-gathering tools for field sales teams.

MCP Server & Agent Ecosystem

GitHub · MCP / Skill

Store data

App Store
Badger Maps: #1 Route Planner
Badger Maps, Inc.BusinessProductivity
Updated 4mo ago
Rating
★ 4.471,089 ratings
New ratings last mo
—
Price & IAP
FreeIAP data not synced
First released
2014-01-1069 MB
Rating Distribution (1★–5★)5★ 74% · 1★ 7%
5
74%
4
14%
3
3%
2
1%
1
7%
Store Screenshots (9)
Latest Release Notes (v3.47.6)

· Improvements made that keep you moving in the field. Use our Filters to zero in on the right records to visit

Get rid of the busy work and sell more with Badger Maps- a sales and mapping app specifically designed for field sales & service. Badger Maps is your virtual field sales assistant, helping you focus on the right accounts, get the fastest multi-stop routes, find new leads, and keep all your customer data accessible and up to date in the field. It’s more than just a sales route planner. It's a total territory management solution that automates and optimizes all of your activities, from routing & mapping to prospecting to tracking mileage for expense reports. With a map based sales app on their iPhone or iPad, field sales & field service reps record 50% more customer data, drive 20% less, and sell around 22% more. Join 10,000+ companies using Badger to save time and sell more with features like: ROUTE PLANNING Use Badger’s sales route planner to optimize routes with multiple stops (up to 120). Get turn by turn directions using your favorite navigation app like Waze, Google Maps, Apple Maps, or Apple CarPlay. SALES MAPPING Visualize your customers & prospects on an interactive map. Colorize and filter accounts by business type, last order date, or any other metric to make key accounts stand out. SCHEDULING Adjust appointment length. Know when you’ll be late or early to a meeting. Push stops to your calendar with the touch of a button. FOLLOW-UP REMINDERS Quickly see the accounts that need attention near your route, and add them to your schedule. MOBILE LEAD GENERATION Meeting canceled? No problem. Automate prospecting, and find new, qualified leads in your vicinity. NOTES & ACCOUNT MANAGEMENT Take/talk notes on your phone. Add pictures. Have all your customer data at your fingertips, when you meet with customers or plan your day. OUTSIDE SALES CRM Some outside sales and field service teams use Badger as a basic field sales CRM. It also acts as a mobile front-end for feature rich CRMs like Salesforce, HubSpot, Microsoft Dynamics, Zoho, Insightly, Netsuite, Pipedrive, monday.com, SugarCRM, Veeva, Odoo, and more. No more double data entry or fumbling for notes in the field. Keep all your CRM data accessible and in sync with a real time, 2-way integration. MAPPING FOR YOUR CRM Map all your Accounts, Contacts, Leads, Opportunities, Tasks, and custom objects and see their relationship with one another on the map. AUTOMATED REPORTING & MILEAGE TRACKING Automatically receive weekly reports, summarizing your field activity. Generate reports on your routes that make submitting your mileage easy. FIELD MANAGEMENT (browser/macOS) See where your field sales or field service team is at in the sales cycle. Use territory mapping tools, like heat maps and bubble maps, to gain insight into your team’s performance. With Badger's territory alignment software, you can automatically create, balance, and optimize territories. Sign up for a free trial today and take your field sales performance to the next level. With route optimization, Badger pays for itself with just the gas savings alone! See what outside sales & field service teams are saying: "After getting Badger Maps, weekly meetings per rep jumped from 12 to 20. This led to a 22% increase in annual revenue." - Brad Moxley, Business Development Manager, Cutter & Buck “Knowing our most valuable accounts, and the best way to get to them, saves us a ton of time driving. Badger’s route optimization cuts our drive time by 25%” - John O’Kain, Territory Manager, NCR Aloha “With Badger, you can really plan out your week based on where you can have the biggest impact.” - Matthew Brooks, Business Development Manager, Cargill Terms of Use: https://www.badgermapping.com/terms-of-use/

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Direct53%
  • Display Ads21%
  • Organic Search18%
  • Paid Search4%
  • Other4%

Countries

  • United States73%
  • Colombia4%
  • Philippines3%
  • Canada3%
  • United Kingdom2%

Search

Domain authority —Domain registered 2012-01-28

KeywordMonthly volume
badger maps1,550
badgermaps510
channel partners for badger maps300
badger maps inc180
badger maps business150

Traffic data: Vaneform

Pricing

Personal
Unknown
Route optimization up to 120 stops
Business
$69/mo
Billed annually $58/mo-16%
single object, unlimited records
Enterprise
$109/mo
Billed annually $95/mo-13%
multiple objects, unlimited objects
Enterprise Plus
Contact sales
Territory insights
$60/mo
Billed annually $50/mo-17%

Trial: 14-day free trial · 3 paid tiers ($60–$109) · Up to 17% off annually · Enterprise custom tier · Observed 2026-11-04 · Pricing page

Entry price $60/mo, Higher than 79% of peers; “CRM” median is $22/mo.View pricing benchmark

Pages & changes

Tracked since 2016-01-27

Key pages

Weekly snapshots
www.badgermapping.com/ Snapshot 2026-11-04

Changes

No pricing, plan, or positioning changes detected since tracking started.

Design

First-screen visual analysis & :root CSS

Enterprise Clean (Dark canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“The #1 B2B Field Sales Platform”

Split Copy & Visual hero structure paired with start free / sign up CTA and no explicit trust bar.

Conversion path: Split Copy & Visual + Product UI Screenshot / Component → Start Free / Sign Up

Palette · click to copy

5-D design score6.9 / 10
Typography
7.0
Color & Contrast
7.0
Layout & Spacing
7.0
Craft & Polish
7.0
Distinctiveness
6.0

Structure

Fonts
Inter
Primary visual
Product UI Screenshot / Component
Conversion CTA
Start Free / Sign Up
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Dark · Balanced
Corners & depth
Medium Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean

Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.

## Design Tokens

```css
:root {
  --background: #070b22;
  --surface: #141a33;
  --foreground: #ffffff;
  --muted-foreground: #c5cbda;
  --accent: #2f5bff;
  --radius: 8px;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #070B22 (~52%) · Surface #141A33 (~14%) · Text #FFFFFF (~10%) · Muted Text #C5CBDA (~10%) · Accent #2F5BFF (~14%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Medium Radius; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up
- Headline hook: Category Positioning Anchor
- Hero components: Large Hero Product Shot
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and no explicit trust bar.
- Visual summary: Enterprise Clean (Dark canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.

## Avoid

- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Badger Map cost?
Personal: Unknown; Business: $69/mo (annual billing available); Enterprise: $109/mo (annual billing available); Enterprise Plus: Contact sales; Territory insights: $60/mo (annual billing available). Observed 2026-11-04. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Badger Map get?
Vaneform estimates 46K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Badger Map and what platforms does it support?
Badger Map is catalogued under CRM: The #1 B2B Field Sales Platform. Supported platforms: Mobile App, MCP Server, API.
What is Badger Map's publicly disclosed revenue?
Starter Story records a founder-reported figure of $500K /mo stated on 2026-11-07.Source

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