Products

BarkBox

The Paw-liday Collection

barkbox.com App Store Google PlayLifestyle / Pets

AI Benchmark
Desktop
Mobile
Monthly visits
53.4K
Up0.4%MoMOct 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$24/mo
Higher than 76% of peersNiche median $7.99/mo
Creators
Henrik Werdelin
@werdelin· 11.2K followers
Launched
12y ago
2014-08-14 · Est.

Traffic

Monthly visitsData through Oct 2026
Events3 changes

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on Product HuntLaunch

    A monthly box of dog goodies.

    Aug 14, 2014 · 12y agoLaunch page

Store data

App Store · Google Play
App Store App Store
Update date not synced
Rating
Rating not syncedRating count not synced
New ratings last mo
—
Price & IAP
FreeIAP data not synced
Current version
—Store metadata
Google Play Google Play
Update date not synced
Rating
Rating not syncedRating count not synced
New ratings last mo
—
Price & IAP
FreeIAP data not synced
Current version
—Store metadata

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Direct67%
  • Referrals16%
  • Social6%
  • Display Ads4%
  • Other6%

Countries

  • Philippines90%
  • United States9%

Search

Domain authority —Domain registered 2009-01-09

KeywordMonthly volume
barkbox18.7K
bark box10.3K
bark box login890
barkbox super chewer110
bark box price70

Traffic data: Vaneform

Pricing

BarkBox Classic
$24/mo
2 plush toys + 2 bags of healthy treats
Super Chewer
Unknown
2 tough toys + 2 bags of healthy treats
Combo Box
Unknown
1 plush toy, 1 tough toy + 2 bags of healthy treats
Treats Only
Unknown

Trial: None · 1 paid tier ($24) · Observed 2026-11-11 · Source page

Entry price $24/mo, Higher than 76% of peers; “Pets” median is $7.99/mo.View pricing benchmark

Latest price change · Nov 11: Added Combo Box planView change history

Pages & changes

Tracked since 2014-08-14

Key pages

Weekly snapshots
bark.co Snapshot 2026-11-12

Changes

  1. Nov 11 · 3d ago

    Added Combo Box planPlan

    —→—

    At the time: 53.4K visits/mo2 concurrent moves
  2. Nov 11 · 3d ago

    Added Super Chewer planPlan

    —→—

    At the time: 53.4K visits/mo2 concurrent moves
  3. Nov 11 · 3d ago

    Added Treats Only planPlan

    —→—

    At the time: 53.4K visits/mo2 concurrent moves

Design

First-screen visual analysis & :root CSS

Soft & Friendly (Light canvas, balanced density) featuring hero bento grid layout and photography / live video visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“BARK BARK”

Hero Bento Grid hero structure paired with start free / sign up CTA and no explicit trust bar.

Conversion path: Hero Bento Grid + Photography / Live Video → Start Free / Sign Up

Palette · click to copy

5-D design score8.1 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
9.0
Craft & Polish
8.0
Distinctiveness
7.0

Structure

Fonts
Inter
Hero layout
Hero Bento Grid
Primary visual
Photography / Live Video
Conversion CTA
Start Free / Sign Up
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Light · Balanced
Corners & depth
Large Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Soft & Friendly (with Vibrant Pop)

Warm low-saturation pastels, generous rounded corners, and approachable illustrations.

## Design Tokens

```css
:root {
  --background: #fbfbff;
  --surface: #c1e8fb;
  --foreground: #142535;
  --muted-foreground: #7c8590;
  --accent: #ffdc00;
  --radius: 16px;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FBFBFF (~66%) · Surface #C1E8FB (~22%) · Text #142535 (~6%) · Muted Text #7C8590 (~3%) · Accent #FFDC00 (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Hero Bento Grid
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Large Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Start Free / Sign Up
- Headline hook: Category Positioning Anchor
- Hero components: Large Hero Product Shot, Customer Logo Wall
- Spatial layout notes: Hero Bento Grid hero structure paired with start free / sign up CTA and no explicit trust bar.
- Visual summary: Soft & Friendly (Light canvas, balanced density) featuring hero bento grid layout and photography / live video visuals.

## Avoid

- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does BarkBox cost?
BarkBox Classic: $24/mo; Super Chewer: Unknown; Combo Box: Unknown; Treats Only: Unknown. Observed 2026-11-11. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does BarkBox get?
Vaneform estimates 53.4K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is BarkBox and what platforms does it support?
BarkBox is catalogued under Pets: The Paw-liday Collection. Supported platforms: Mobile App.

Related products in this category

Lifestyle / Pets

These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.