Betterment
Established LeaderBuild wealth with confidence and ease
betterment.com Google Play App StoreFinance / Investing & Trading
- Monthly visits
- 2M
- Down13.4%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- $5/mo
- Lower than 91% of peersNiche median $19/mo
- Launched
- 12y ago
- 2014-04-15 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsBetterment launched on Product HuntLaunch
Savings and checking platform, FDIC insured, zero fees
Jul 23, 2019 · 7y agoSource
Betterment launched on Product HuntLaunch
Checks bank account & deposits excess cash into a portfolio
Jul 14, 2015 · 11y agoSource
Betterment launched on Product HuntLaunch
Invest correctly for a comfortable retirement.
Apr 30, 2015 · 11y agoSource
Betterment launched on Product HuntLaunch
We manage your investments so you don't have to.
Apr 15, 2014 · 12y agoSource
Store data
Investments & Cash Accounts
- Rating
- ★ 4.6719.2K ratings
- Install scale
- 1,000,000+Min 1M installs
- Price & IAP
- FreeNo in-app purchases
- First released
- 2013-10-28Store metadata
Now you can build your own portfolio at Betterment. Choose from 5,500+ stocks and ETFs, set your target allocations, and let our automation handle the rest. It’s the best of both worlds.
Build long-term wealth with Betterment, the automated investing and savings app designed to help you reach your financial goals. Whether you’re new to investing or managing a diverse portfolio, Betterment gives you the tools, automation, and expert-built portfolios to grow wealth with confidence. Join 1M+ investors who trust us with over $70B in investments. Start today with as little as $10 and build your financial future with confidence. Betterment is a trusted money management platform that uses automated technology to make investing and saving smart and easy. 💰 Invest & save with confidence - Start investing and saving with no minimum balance - Track your cash, savings, and investments in one app - Manage financial goals for short and long-term growth 💵 Earn 3.25% variable APY* (as of 12/12/25) with Betterment Cash Reserve - Grow your savings with a high-yield cash account - Get up to an extra 0.75% APY* with qualifying deposits - Cash Reserve lets you earn interest even during volatile times at 10x the national average. - Protect your eligible cash with up to $4M FDIC insurance through program banks. Subject to certain conditions. Learn more: betterment.com/cash-portfolio 📊 Expert-built portfolios - Choose from low-cost, globally diversified portfolios that match your risk tolerance and goals - Diversify with stock and bond ETFs - Explore low-cost, expert-built portfolios like Social Impact, Innovative Technology, or Climate Impact - Choose bond-only portfolios like Goldman Sachs Tax-Smart Bonds - We manage all the trading, rebalancing, reinvesting, and tax strategies for you, automatically 📊 Self-directed investing - Start trading individual stocks, ETFs, and mutual funds, all with a platform you trust. - Invest in stocks and ETFs with Betterment’s tools by your side - See your tax impact before you sell - Trade fractional shares with no commissions - Invest and build your wealth your way 🧠 Smart automation & optimization - Betterment’s automated tech does the work for you. - Automatically reinvest available dividends and rebalance your portfolio - Improve tax efficiency with tools like tax-loss harvesting - Automate deposits to grow your investments consistently - Get expert guidance and advice 🏦 Low fees. Real growth potential. - Keep more of what you earn while your investments grow. - Invest for $5/month or 0.25% annually with $24K balance or $200+ monthly deposit - Upgrade to Premium (0.65%) for unlimited CFP® advisor access - Certified Financial Planner® professionals, salaried, never commissioned, for a significantly lower management fee 🎯 Plan for retirement & savings goals - Turn future financial planning into action - Build retirement savings with IRAs or taxable accounts - Manage spending with hassle-free, no-fee checking - Plan income growth and long-term savings - Track net worth, outside accounts, and investment performance 🚀 So, why Betterment? Betterment combines investing, crypto, cash, and savings in one easy-to-use app to help you build lasting wealth. With automation, expert-built portfolios, and low pricing, you can invest and save confidently and focus on your financial growth with ease.
- Rating
- Rating not syncedRating count not synced
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- Current version
- —Store metadata
Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.
Traffic sources
Traffic breakdown
No traffic channel or country breakdown data for this website yet.
Search
Domain authority —Domain registered 2002-03-24
No search keyword data for this website yet.
Traffic data: Vaneform
Pricing
Trial: None · 2 paid tiers ($0.65–$5) · Observed 2026-11-03 · Pricing page
Entry price $5/mo, Lower than 91% of peers; “Investing & Trading” median is $19/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshots- Homewww.betterment.com/
- Pricingwww.betterment.com/pricing Snapshot 2026-11-03
- Featureswww.betterment.com/work Snapshot 2026-11-03
Changes
No pricing, plan, or positioning changes detected since tracking started.
Design
Enterprise Clean (Dark canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Build wealth with confidence and ease”
Split Copy & Visual hero structure paired with start free / sign up CTA and user count, rating, or key metrics.
Conversion path: Split Copy & Visual + Photography / Live Video → Start Free / Sign Up · Trust bar: User Count, Rating, or Key Metrics
- Pain Relief & Replacement
- Large Hero Product Shot
- Video Demo
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 8.0
- Distinctiveness
- 7.0
Structure
- Fonts
- Georgia / Arial
- Hero layout
- Split Copy & Visual
- Primary visual
- Photography / Live Video
- Conversion CTA
- Start Free / Sign Up
- Social proof
- User Count, Rating, or Key Metrics
- Navigation
- Full-Width Top Bar
- Theme & density
- Dark · Balanced
- Corners & depth
- Small Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean (with Editorial)
Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.
## Design Tokens
```css
:root {
--background: #2275b5;
--surface: #f4e5cc;
--foreground: #ffffff;
--muted-foreground: #c9d4df;
--accent: #ffcd28;
--radius: 4px;
--font-heading: "Georgia", ui-sans-serif, system-ui, sans-serif;
--font-body: "Arial", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #2275B5 (~57%) · Surface #F4E5CC (~17%) · Text #FFFFFF (~5%) · Muted Text #C9D4DF (~2%) · Accent #FFCD28 (~19%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Small Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Start Free / Sign Up · Trust bar uses User Count, Rating, or Key Metrics
- Headline hook: Pain Relief & Replacement
- Hero components: Large Hero Product Shot, Video Demo
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and user count, rating, or key metrics.
- Visual summary: Enterprise Clean (Dark canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.
## Avoid
- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does Betterment cost?
- Automated investing: $5/mo (annual billing available); Premium: $0.65/yr (billed annually). Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does Betterment get?
- Vaneform estimates 2M website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source
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