Products

Binary

Uses AIMCPSkill

The hiring tool built for the AI era.

binary.so HR & Careers / Recruiting & Hiring

AI Benchmark
Desktop
Mobile
Monthly visits
403.1K
Down19.5%MoMOct 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$49/mo
Lower than 54% of peersNiche median $59/mo
Creators
Hridyansh Sahu
No social account linked
Launched
10mo ago
2026-01-15 · Est.

Traffic

Last 12 months
Monthly visitsData through Oct 2026
Events8 changes · 2 marketing moves

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on Show HN (1 pts)Launch

    Binary – hiring tool (ATS) for startups that is MCP friendly — Hi HN, I am Shikhar, founder of Binary. It's an applicant tracking system (ATS) for startups that is MCP friendly and comes with a free fo…

    Oct 28 · 18d agoLaunch page

    At the time: 501K visits/moVisits: prior 2 mo +34%, next 1 mo -20%8 concurrent moves
  • Launched on Product HuntLaunch

    Hiring software that is fast, simple and AI powered

    Jan 15 · 10mo agoLaunch page

Third-party reviews & case dossiers

Acquisition breakdowns, engineer reviews & open-source metrics
Show HN
2026-10-28Source
Post excerpt:
Hi HN, I am Shikhar, founder of Binary. It's an applicant tracking system (ATS) for startups that is MCP friendly and comes with a free forever plan. It can do a lot of things - creating hiring forms, career pages, screening candidates, tracking the hiring funnel, scheduling interviews and more. I decided to build it because old-school ATS tools felt very sl

MCP Server & Agent Ecosystem

GitHub · MCP / Skill

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Direct44%
  • Social42%
  • Referrals7%
  • Email4%
  • Other3%

Countries

  • India95%
  • United States5%

Search

Domain authority —Domain registered 2020-08-25

KeywordMonthly volume
aeos15.7K
oolka ai business manager100
associate businees manager ooka ai bits pilani100
aeos varun mayya careers80
binary hr60

Traffic data: Vaneform

Pricing

Free
$0
Unlimited jobs · Unlimited candidates · AI agent, Slack agent · Careers page · Email candidates · Chrome extension
Starter
$49/mo
Billed annually $69/mo
Unlimited stage changes · Duplicate detection · Analytics · Admin settings
Business
$149/mo
Billed annually $199/mo
Job board integration · Interview scheduling · Interview feedback · Offer letters · Assignments · Advanced analytics
Pro
$249/mo
Billed annually $349/mo
Free data migration · Unlimited offer letters · Early access to new features · Priority support

Trial: None · 3 paid tiers ($49–$249) · Observed 2026-11-03 · Pricing page

Entry price $49/mo, Lower than 54% of peers; “Recruiting & Hiring” median is $59/mo.View pricing benchmark

Pages & changes

Tracked since 2026-01-15

Key pages

Weekly snapshots
binary.so/ Snapshot 2026-11-04

Changes

  1. Nov 1 · 14d ago

    Homepage headline (H1) changed to “The hiring tool built for the AI era.”Positioning

    The new age hiring tool.→The hiring tool built for the AI era.

    At the time: 403.1K visits/mo8 concurrent moves
  2. Nov 1 · 14d ago

    Adopted technology: EmotionFeatures

    —→Emotion

    At the time: 403.1K visits/mo8 concurrent moves
  3. Nov 1 · 14d ago

    Adopted technology: IntercomFeatures

    —→Intercom

    At the time: 403.1K visits/mo8 concurrent moves
  4. Nov 1 · 14d ago

    Adopted technology: Product HuntFeatures

    —→Product Hunt

    At the time: 403.1K visits/mo8 concurrent moves
  5. Nov 1 · 14d ago

    Adopted technology: TurbopackFeatures

    —→Turbopack

    At the time: 403.1K visits/mo8 concurrent moves
  6. Nov 1 · 14d ago

    Adopted technology: VercelFeatures

    —→Vercel

    At the time: 403.1K visits/mo8 concurrent moves

Design

First-screen visual analysis & :root CSS

Minimal Monochrome (Light canvas, airy density) featuring centered headline + cta layout and photography / live video visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“The hiring tool built for the AI era.”

Centered Headline + CTA hero structure paired with start free / sign up CTA and customer / press logo strip.

Conversion path: Centered Headline + CTA + Photography / Live Video → Start Free / Sign Up · Trust bar: Customer / Press Logo Strip

Palette · click to copy

5-D design score6.7 / 10
Typography
7.0
Color & Contrast
7.0
Layout & Spacing
7.0
Craft & Polish
7.0
Distinctiveness
5.0

Structure

Fonts
Inter
Primary visual
Photography / Live Video
Conversion CTA
Start Free / Sign Up
Social proof
Customer / Press Logo Strip
Navigation
Full-Width Top Bar
Theme & density
Light · Airy
Corners & depth
Medium Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome

Monochrome palette with a single accent color, hairline dividers, and generous whitespace.

## Design Tokens

```css
:root {
  --background: #f6f7f9;
  --surface: #ffffff;
  --foreground: #1b2430;
  --muted-foreground: #6b7a8d;
  --accent: #1a1f2b;
  --radius: 8px;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #F6F7F9 (~62%) · Surface #FFFFFF (~14%) · Text #1B2430 (~10%) · Muted Text #6B7A8D (~8%) · Accent #1A1F2B (~6%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Medium Radius; use elevation shadows to separate layers
- Primary visual medium: Photography / Live Video
- Conversion CTA: Start Free / Sign Up · Trust bar uses Customer / Press Logo Strip
- Headline hook: Category Positioning Anchor
- Hero components: Video Demo, Customer Logo Wall
- Spatial layout notes: Centered Headline + CTA hero structure paired with start free / sign up CTA and customer / press logo strip.
- Visual summary: Minimal Monochrome (Light canvas, airy density) featuring centered headline + cta layout and photography / live video visuals.

## Avoid

- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Binary cost?
Free: $0; Starter: $49/mo (annual billing available); Business: $149/mo (annual billing available); Pro: $249/mo (annual billing available). Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Binary get?
Vaneform estimates 403.1K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Binary and what platforms does it support?
Binary is catalogued under Recruiting & Hiring: The hiring tool built for the AI era.. Supported platforms: Browser Extension, MCP Server.

Related products in this category

HR & Careers / Recruiting & Hiring

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