The hiring tool built for the AI era.
binary.so HR & Careers / Recruiting & Hiring
- Monthly visits
- 403.1K
- Down19.5%MoMOct 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- $49/mo
- Lower than 54% of peersNiche median $59/mo
- Launched
- 10mo ago
- 2026-01-15 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsLaunched on Show HN (1 pts)Launch
Binary – hiring tool (ATS) for startups that is MCP friendly — Hi HN, I am Shikhar, founder of Binary. It's an applicant tracking system (ATS) for startups that is MCP friendly and comes with a free fo…
Oct 28 · 18d agoLaunch page
At the time: 501K visits/moVisits: prior 2 mo +34%, next 1 mo -20%8 concurrent movesLaunched on Product HuntLaunch
Hiring software that is fast, simple and AI powered
Jan 15 · 10mo agoLaunch page
Third-party reviews & case dossiers
Acquisition breakdowns, engineer reviews & open-source metrics- Post excerpt:
- Hi HN, I am Shikhar, founder of Binary. It's an applicant tracking system (ATS) for startups that is MCP friendly and comes with a free forever plan. It can do a lot of things - creating hiring forms, career pages, screening candidates, tracking the hiring funnel, scheduling interviews and more. I decided to build it because old-school ATS tools felt very sl
MCP Server & Agent Ecosystem
Traffic sources
Traffic breakdown
Channels
- Direct44%
- Social42%
- Referrals7%
- Email4%
- Other3%
Countries
- India95%
- United States5%
Search
Domain authority —Domain registered 2020-08-25
| Keyword | Monthly volume |
|---|---|
| aeos | 15.7K |
| oolka ai business manager | 100 |
| associate businees manager ooka ai bits pilani | 100 |
| aeos varun mayya careers | 80 |
| binary hr | 60 |
Traffic data: Vaneform
Pricing
Trial: None · 3 paid tiers ($49–$249) · Observed 2026-11-03 · Pricing page
Entry price $49/mo, Lower than 54% of peers; “Recruiting & Hiring” median is $59/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshotsChanges
Design
Minimal Monochrome (Light canvas, airy density) featuring centered headline + cta layout and photography / live video visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“The hiring tool built for the AI era.”
Centered Headline + CTA hero structure paired with start free / sign up CTA and customer / press logo strip.
Conversion path: Centered Headline + CTA + Photography / Live Video → Start Free / Sign Up · Trust bar: Customer / Press Logo Strip
- Category Positioning Anchor
- Video Demo
- Customer Logo Wall
Palette · click to copy
- Typography
- 7.0
- Color & Contrast
- 7.0
- Layout & Spacing
- 7.0
- Craft & Polish
- 7.0
- Distinctiveness
- 5.0
Structure
- Fonts
- Inter
- Hero layout
- Centered Headline + CTA
- Primary visual
- Photography / Live Video
- Conversion CTA
- Start Free / Sign Up
- Social proof
- Customer / Press Logo Strip
- Navigation
- Full-Width Top Bar
- Theme & density
- Light · Airy
- Corners & depth
- Medium Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome
Monochrome palette with a single accent color, hairline dividers, and generous whitespace.
## Design Tokens
```css
:root {
--background: #f6f7f9;
--surface: #ffffff;
--foreground: #1b2430;
--muted-foreground: #6b7a8d;
--accent: #1a1f2b;
--radius: 8px;
--font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
--font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #F6F7F9 (~62%) · Surface #FFFFFF (~14%) · Text #1B2430 (~10%) · Muted Text #6B7A8D (~8%) · Accent #1A1F2B (~6%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Medium Radius; use elevation shadows to separate layers
- Primary visual medium: Photography / Live Video
- Conversion CTA: Start Free / Sign Up · Trust bar uses Customer / Press Logo Strip
- Headline hook: Category Positioning Anchor
- Hero components: Video Demo, Customer Logo Wall
- Spatial layout notes: Centered Headline + CTA hero structure paired with start free / sign up CTA and customer / press logo strip.
- Visual summary: Minimal Monochrome (Light canvas, airy density) featuring centered headline + cta layout and photography / live video visuals.
## Avoid
- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does Binary cost?
- Free: $0; Starter: $49/mo (annual billing available); Business: $149/mo (annual billing available); Pro: $249/mo (annual billing available). Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does Binary get?
- Vaneform estimates 403.1K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is Binary and what platforms does it support?
- Binary is catalogued under Recruiting & Hiring: The hiring tool built for the AI era.. Supported platforms: Browser Extension, MCP Server.
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