Products

Boei

AI-native

The AI chatbot that answers customers and finishes the work

boei.help Customer Service & Success / AI Support Agents

AI Benchmark
Desktop
Mobile
Monthly visits
37.1K
Down19.4%MoMSep 2026
ARR
$30KClaimed
≈ $2,500/mo · 2026-11-06Starter Story
Entry price
$25/mo
Lower than 54% of peersNiche median $29/mo
Creators
Ruben Buijs
@r_ubenbuijs· 1,291 followers
Launched
6y ago
2020-04-24 · Est.

Traffic & revenue

Monthly visitsData through Sep 2026
Monthly equivalent revenueSelf-reported, unverified · Starter Story
  • Nov 2026$2,500Self-reported $30K/yr · monthly equiv.
  • Oct 2026$1,300Self-reported MRR · unverified
Events2 revenue disclosures · 15 changes

Revenue evidence

Publicly disclosed & verified revenue figures, sorted by date
  • 2026-11-06$30K/yr(≈ $2,500/mo)ClaimedStarter Story

    “I Built A Website Chat Tool & Grew It To $30K ARR”

  • 2026-10-03$1,300/moClaimedIndie Hackers

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on Product HuntLaunch

    The Zapier of communication

    Jan 18, 2023 · 3y agoLaunch page

  • Launched on BetaListLaunch

    Boei – Convert by chatting on your visitors' favorite channels — Convert by chatting on your visitors' favorite channels

    Apr 24, 2020 · 6y agoLaunch page

Third-party reviews & case dossiers

Acquisition breakdowns, engineer reviews & open-source metrics
Starter Story
2021-10-30Source

I Built A Website Chat Tool & Grew It To $30K ARR

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct41%
  • Organic Search32%
  • Referrals10%
  • Social6%
  • Other10%

Countries

  • United States21%
  • India12%
  • Nigeria7%
  • Vietnam7%
  • Germany6%

Search

Domain authority —Domain registered 2020-03-03

KeywordMonthly volume
phone number link1,020
free versions of ai models 2026 comparison chart like chatgpt480
snapchat url maker170
"tiktok" share button generator120
point flex tiktok—

Traffic data: Vaneform

Pricing

Starter
$25/mo
Billed annually $19/mo-24%
1 domain, 1 chatbot · 2,000 AI credits/mo · 1,000 training pages · 50 product training · 1 external inbox connection
Growth
$69/mo
Billed annually $49/mo-29%
3 domains, 3 chatbots · 7,000 AI credits/mo · 3,500 training pages · 500 product training · 3 live chat agents
Business
$179/mo
Billed annually $129/mo-28%
10 domains, 10 chatbots · 20,000 AI credits/mo · 10,000 training pages · Unlimited product training · 5 live chat agents
Scale
$309/mo
Billed annually $229/mo-26%
25,000 AI credits/mo · 15,000 training pages · 20 active AI actions/bot · 20 active workflows/bot · 7 live chat agents

Trial: ✓ 7-day free trial · 4 paid tiers ($25–$309) · Up to 29% off annually · Observed 2026-11-04 · Pricing page

Entry price $25/mo, Lower than 54% of peers; “AI Support Agents” median is $29/mo.View pricing benchmark

Pages & changes

Tracked since 2026-08-08

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 12d ago

    Homepage headline (H1) changed to “The AI chatbot that answers customers and finishes the work”Positioning

    Capture Leads and Engage Visitors with AI→The AI chatbot that answers customers and finishes the work

  2. Nov 1 · 12d ago

    Adopted technology: Alpine.jsFeatures

    —→Alpine.js

  3. Nov 1 · 12d ago

    Removed technology: BootstrapFeatures

    Bootstrap→—

  4. Nov 1 · 12d ago

    Removed technology: Bootstrap IconsFeatures

    Bootstrap Icons→—

  5. Nov 1 · 12d ago

    Removed technology: Font AwesomeFeatures

    Font Awesome→—

  6. Nov 1 · 12d ago

    Adopted technology: Google AnalyticsFeatures

    —→Google Analytics

Design

First-screen visual analysis & :root CSS

Soft & Friendly (Light canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“The AI chatbot that answers customers and finishes the work”

Split Copy & Visual hero structure paired with start free / sign up CTA and stacked avatars & testimonials.

Conversion path: Split Copy & Visual + Product UI Screenshot / Component → Start Free / Sign Up · Trust bar: Stacked Avatars & Testimonials

Palette · click to copy

5-D design score7.7 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
6.0

Structure

Fonts
Inter
Primary visual
Product UI Screenshot / Component
Conversion CTA
Start Free / Sign Up
Social proof
Stacked Avatars & Testimonials
Navigation
Full-Width Top Bar
Theme & density
Light · Balanced
Corners & depth
Large Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Soft & Friendly (with Enterprise Clean)

Warm low-saturation pastels, generous rounded corners, and approachable illustrations.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #f7f5ff;
  --foreground: #111111;
  --muted-foreground: #6b7280;
  --accent: #6d4aff;
  --radius: 16px;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~58%) · Surface #F7F5FF (~20%) · Text #111111 (~10%) · Muted Text #6B7280 (~6%) · Accent #6D4AFF (~6%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Large Radius; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Category Positioning Anchor
- Hero components: Large Hero Product Shot, Metrics Strip
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and stacked avatars & testimonials.
- Visual summary: Soft & Friendly (Light canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.

## Avoid

- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Boei cost?
Starter: $25/mo (annual billing available); Growth: $69/mo (annual billing available); Business: $179/mo (annual billing available); Scale: $309/mo (annual billing available). Observed 2026-11-04. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Boei get?
Vaneform estimates 37.1K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

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