Products

Borrowell

Established Leader

Start With Your Free Credit Report

borrowell.com App Store Google PlayFinance / Personal Finance & Budgeting

AI Benchmark
Desktop
Mobile
Monthly visits
2.4M
Up2.7%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
Unknown
Freemium model, plan pricing not identified yet
Creators
Borrowell
@borrowell· 5,112 followers
Launched
10y ago
2016-01-22 · Est.

Traffic

Monthly visitsData through Sep 2026
Events2 changes

Marketing moves

Launches, search & content, referrals, promotions
  • Borrowell launched on Product HuntLaunch

    Borrowell is a Canadian company with a single goal in mind

    Jun 5, 2020 · 6y agoSource

  • Borrowell launched on Product HuntLaunch

    Get your credit score for free. The credit is all yours.

    Mar 27, 2017 · 9y agoSource

  • Borrowell launched on Product HuntLaunch

    Making lending for Canadians fast, fair and friendly.

    Jan 22, 2016 · 10y agoSource

Store data

App Store · Google Play
App Store App Store
Update date not synced
Rating
Rating not syncedRating count not synced
New ratings last mo
—
Price & IAP
FreeIAP data not synced
Current version
—Store metadata
Google Play Google Play
Update date not synced
Rating
Rating not syncedRating count not synced
New ratings last mo
—
Price & IAP
FreeIAP data not synced
Current version
—Store metadata

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Email44%
  • Direct28%
  • Organic Search7%
  • Paid Search7%
  • Other13%

Countries

  • Canada94%
  • United States5%

Search

Domain authority 69Domain registered 2014-07-31

KeywordMonthly volume
transunion548.3K
borrowell34.8K
borrowell canada4,990
borrowell login2,570
borrowel1,010

Traffic data: Vaneform

Pricing

Website does not list public plan prices.

Trial: None · Observed 2026-11-03 · Source page

Pages & changes

Tracked since 2016-01-22

Key pages

Weekly snapshots

Official blog & changelog

Recent articles & product updates

Changes

  1. Nov 1 · 13d ago

    Adopted technology: Priority HintsFeatures

    —→Priority Hints

  2. Nov 1 · 13d ago

    Adopted technology: VWOFeatures

    —→VWO

Design

First-screen visual analysis & :root CSS

Enterprise Clean (Light canvas, airy density) featuring split copy & visual layout and product ui screenshot / component visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Start With Your Free Credit Report”

Split Copy & Visual hero structure paired with start free / sign up CTA and no explicit trust bar.

Conversion path: Split Copy & Visual + Product UI Screenshot / Component → Start Free / Sign Up

Palette · click to copy

5-D design score7.1 / 10
Typography
7.0
Color & Contrast
8.0
Layout & Spacing
7.0
Craft & Polish
7.0
Distinctiveness
6.0

Structure

Fonts
Georgia / Lato
Primary visual
Product UI Screenshot / Component
Conversion CTA
Start Free / Sign Up
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Light · Airy
Corners & depth
Pill · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean

Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #f5f6fa;
  --foreground: #171717;
  --muted-foreground: #747474;
  --accent: #6530b9;
  --radius: 9999px;
  --font-heading: "Georgia", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Lato", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~58%) · Surface #F5F6FA (~4%) · Text #171717 (~5%) · Muted Text #747474 (~2%) · Accent #6530B9 (~31%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Pill; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up
- Headline hook: Direct Action Command
- Hero components: Large Hero Product Shot
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and no explicit trust bar.
- Visual summary: Enterprise Clean (Light canvas, airy density) featuring split copy & visual layout and product ui screenshot / component visuals.

## Avoid

- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much website traffic does Borrowell get?
Vaneform estimates 2.4M website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

Related products in this category

Finance / Personal Finance & Budgeting

These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.