Products

BrightLocal

Uses AI

Shine bright, locally.

brightlocal.com Customer Service & Success / Reviews & Reputation

AI Benchmark
Desktop
Mobile
Monthly visits
281.6K
Down17.4%MoMOct 2026
ARR
$9MClaimed
≈ $750K/mo · 2026-11-06Starter Story
Entry price
$41/mo
Higher than 75% of peersNiche median $20/mo
Creators
Andy Houstoun
No social account linkedCo-created with Angelie Mae A., Annette K. +5 more
Launched
7y ago
2019-05-30 · Est.

Traffic & revenue

Monthly visitsData through Oct 2026
Monthly equivalent revenueSelf-reported, unverified · Starter Story
  • Nov 2026$750KSelf-reported $9M/yr · monthly equiv.
Events1 revenue disclosure · 17 changes

Revenue evidence

Publicly disclosed & verified revenue figures, sorted by date
  • 2026-11-06$9M/yr(≈ $750K/mo)ClaimedStarter Story

    “We Bootstrapped A Local SEO Tool To $9M ARR”

  • 2023-10-01$15M/yr(≈ $1.3M/mo)ClaimedGetLatka

    “BrightLocal's annual revenue was $15M in October 2023, according to the CEO. No later figure has been reported.”

Marketing moves

Launches, search & content, referrals, promotions
  • BrightLocal launched on Product HuntLaunch

    Spot missing or incorrect NAP data on top business listings

    Jun 18, 2020 · 6y agoSource

  • BrightLocal launched on Product HuntLaunch

    Algorithm update monitoring for local search

    Sep 17, 2019 · 7y agoSource

  • BrightLocal launched on Product HuntLaunch

    Generate review request links for local businesses

    May 30, 2019 · 7y agoSource

Third-party reviews & case dossiers

Acquisition breakdowns, engineer reviews & open-source metrics
Starter Story180 team members
2021-10-30Source

We Bootstrapped A Local SEO Tool To $9M ARR

GetLatka168 team members
2026-10-14Source

BrightLocal is a Brighton, UK-headquartered SaaS platform serving digital marketers and local businesses.

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Direct51%
  • Organic Search29%
  • Referrals6%
  • Social4%
  • Other10%

Countries

  • United States59%
  • United Kingdom5%
  • Canada5%
  • India4%
  • Poland4%

Search

Domain authority —Domain registered 2010-05-10

KeywordMonthly volume
google reviews205.9K
brightlocal30.2K
bright local8,780
bright local serp checker600
brightlocal serp checker300

Traffic data: Vaneform

Pricing

Track
$41/mo
Billed annually $369/yr-25%
Manage
$54/mo
Billed annually $485/yr-25%
Grow
$65/mo
Billed annually $584/yr-25%
Track, Manage, Grow
Contact sales

Trial: You’ll have 14 days of full access, and we won’t charge you a penny unless you decide we’re the right fit for your business. · 3 paid tiers ($41–$65) · Up to 25% off annually · Enterprise custom tier · Observed 2026-11-03 · Pricing page

Entry price $41/mo, Higher than 75% of peers; “Reviews & Reputation” median is $20/mo.View pricing benchmark

Pages & changes

Tracked since 2019-05-30

Key pages

Weekly snapshots
www.brightlocal.com/ Snapshot 2026-11-04

Changes

  1. Nov 1 · 14d ago

    Homepage headline (H1) changed to “15,000+ HAPPY LOCAL SEO CUSTOMERS”Positioning

    Be found by customers, beat competitors, and grow revenue with local SEO→15,000+ HAPPY LOCAL SEO CUSTOMERS

    At the time: 281.6K visits/mo16 concurrent moves
  2. Nov 1 · 14d ago

    Adopted technology: Alpine.jsFeatures

    —→Alpine.js

    At the time: 281.6K visits/mo16 concurrent moves
  3. Nov 1 · 14d ago

    Removed technology: GSAPFeatures

    GSAP→—

    At the time: 281.6K visits/mo16 concurrent moves
  4. Nov 1 · 14d ago

    Adopted technology: KinstaFeatures

    —→Kinsta

    At the time: 281.6K visits/mo16 concurrent moves
  5. Nov 1 · 14d ago

    Adopted technology: LaravelFeatures

    —→Laravel

    At the time: 281.6K visits/mo16 concurrent moves
  6. Nov 1 · 14d ago

    Adopted technology: LivewireFeatures

    —→Livewire

    At the time: 281.6K visits/mo16 concurrent moves

Design

First-screen visual analysis & :root CSS

Vibrant Pop (Light canvas, airy density) featuring centered headline + cta layout and product ui screenshot / component visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Shine bright, locally.”

Centered Headline + CTA hero structure paired with start free / sign up CTA and stacked avatars & testimonials.

Conversion path: Centered Headline + CTA + Product UI Screenshot / Component → Start Free / Sign Up · Trust bar: Stacked Avatars & Testimonials

Palette · click to copy

5-D design score6.9 / 10
Typography
8.0
Color & Contrast
7.0
Layout & Spacing
6.0
Craft & Polish
7.0
Distinctiveness
6.0

Structure

Fonts
Inter
Primary visual
Product UI Screenshot / Component
Conversion CTA
Start Free / Sign Up
Social proof
Stacked Avatars & Testimonials
Navigation
Full-Width Top Bar
Theme & density
Light · Airy
Corners & depth
Pill · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Vibrant Pop (with Enterprise Clean)

Full-bleed high-saturation brand backdrops, oversized bold display type, and high-contrast buttons, common across creator tools and consumer apps.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #6bf25c;
  --foreground: #111111;
  --muted-foreground: #6e6e6e;
  --accent: #2ec84e;
  --radius: 9999px;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~46%) · Surface #6BF25C (~36%) · Text #111111 (~9%) · Muted Text #6E6E6E (~4%) · Accent #2EC84E (~5%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Pill; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Brand Manifesto & Curiosity
- Hero components: Floating Multi-Cards, Metrics Strip
- Spatial layout notes: Centered Headline + CTA hero structure paired with start free / sign up CTA and stacked avatars & testimonials.
- Visual summary: Vibrant Pop (Light canvas, airy density) featuring centered headline + cta layout and product ui screenshot / component visuals.

## Avoid

- Muted corporate gray palettes
- Tiny low-contrast body text
- Overly formal enterprise tables

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does BrightLocal cost?
Track: $41/mo (annual billing available); Manage: $54/mo (annual billing available); Grow: $65/mo (annual billing available); Track, Manage, Grow: Contact sales. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does BrightLocal get?
Vaneform estimates 281.6K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is BrightLocal and what platforms does it support?
BrightLocal is catalogued under Reviews & Reputation: Shine bright, locally.. Supported platforms: API.
What is BrightLocal's publicly disclosed revenue?
Starter Story records a founder-reported figure of $9M /yr stated on 2026-11-06.Source

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