BrüChew

# Design Brief: Neo-Brutalism (with Retro & Nostalgic)

Bold black strokes, hard offset shadows, and high-saturation color blocks.

## Design Tokens

```css
:root {
  --background: #fff7da;
  --surface: #ffffff;
  --foreground: #3d2716;
  --muted-foreground: #75654d;
  --accent: #ff820a;
  --radius: 16px;
  --font-heading: "Archivo Black", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Arial", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFF7DA (~56%) · Surface #FFFFFF (~16%) · Text #3D2716 (~19%) · Muted Text #75654D (~2%) · Accent #FF820A (~7%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Large Radius; use elevation shadows to separate layers
- Primary visual medium: Photography / Live Video
- Conversion CTA: Direct Checkout / View Pricing · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Brand Manifesto & Curiosity
- Hero components: Floating Multi-Cards, Metrics Strip
- Spatial layout notes: Split Copy & Visual hero structure paired with direct checkout / view pricing CTA and stacked avatars & testimonials.
- Visual summary: Neo-Brutalism (Light canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.

## Avoid

- Soft blurred shadows
- Low-contrast gray-on-gray borders
- Subtle translucent glassmorphism

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.