Products
AI Benchmark
Desktop
Mobile
Monthly visits
17.5K
Down5.2%MoMOct 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$8.25/mo
Lower than 74% of peersNiche median $14/mo
Creators
Deepti Chopra
@deeptivchopra· 9,529 followersCo-created with Sai Ahladini Tripathy, Siddhartha Gunti
Launched
5y ago
2021-05-18 · Est.

Traffic

Monthly visitsData through Oct 2026
Events6 changes

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on Product HuntLaunch

    Open source personal website and blog builder

    Apr 21, 2023 · 3y agoLaunch page

  • Launched on Product HuntLaunch

    Create customized Tailwind CSS components

    Mar 3, 2023 · 3y agoLaunch page

  • Launched on Product HuntLaunch

    Curated directory of 250+ marketing tools & software

    Nov 26, 2021 · 4y agoLaunch page

  • Launched on BetaListLaunch

    btw – Delight your customers — Delight your customers

    Aug 17, 2021 · 5y agoLaunch page

  • Launched on Product HuntLaunch

    200+ open source alternatives to popular B2B tools

    Jul 23, 2021 · 5y agoLaunch page

Open Source & Self-Hosting

GitHub · MCP / Skill
Last commit 2026-07-26
GitHub Stars
★ 216
Forks
19
License
See repository
Primary language
—

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Direct41%
  • Organic Search33%
  • Referrals10%
  • Social6%
  • Other10%

Countries

  • India23%
  • Brazil22%
  • United States21%
  • France10%
  • Morocco6%

Search

Domain authority —Domain registered 2021-01-22

KeywordMonthly volume
email marketing tool1.6M
btw47.9K
madgicx affiliate program570
n8n alternatives open source280
amplitude alternative free70

Traffic data: Vaneform

Pricing

Hobby
0$
Unlimited notes
Pro
$99/yr (billed annually)

Trial: None · 1 paid tier ($99) · Observed 2026-11-04 · Pricing page

Entry price $8.25/mo, Lower than 74% of peers; “Website & Landing Page Builders” median is $14/mo.View pricing benchmark

Pages & changes

Tracked since 2023-04-21

Key pages

Weekly snapshots
www.btw.so/ Snapshot 2026-11-04

Changes

  1. Nov 1 · 14d ago

    Adopted technology: Cloudflare Browser InsightsFeatures

    —→Cloudflare Browser Insights

    At the time: 17.5K visits/mo5 concurrent moves
  2. Nov 1 · 14d ago

    Adopted technology: Cloudflare Rocket LoaderFeatures

    —→Cloudflare Rocket Loader

    At the time: 17.5K visits/mo5 concurrent moves
  3. Nov 1 · 14d ago

    Removed technology: Google WorkspaceFeatures

    Google Workspace→—

    At the time: 17.5K visits/mo5 concurrent moves
  4. Nov 1 · 14d ago

    Adopted technology: HTTP/3Features

    —→HTTP/3

    At the time: 17.5K visits/mo5 concurrent moves
  5. Nov 1 · 14d ago

    Removed technology: NginxFeatures

    Nginx→—

    At the time: 17.5K visits/mo5 concurrent moves
  6. Nov 1 · 14d ago

    Removed technology: UbuntuFeatures

    Ubuntu→—

    At the time: 17.5K visits/mo5 concurrent moves

Design

First-screen visual analysis & :root CSS

Minimal Monochrome (Light canvas, airy density) featuring centered headline + cta layout and illustration / character art visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Build your personal website in minutes”

Centered Headline + CTA hero structure paired with email capture / waitlist CTA and no explicit trust bar.

Conversion path: Centered Headline + CTA + Illustration / Character Art → Email Capture / Waitlist

Palette · click to copy

5-D design score8.1 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
9.0
Craft & Polish
8.0
Distinctiveness
7.0

Structure

Fonts
Plus Jakarta Sans / Inter
Primary visual
Illustration / Character Art
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Light · Airy
Corners & depth
Small Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome (with Soft & Friendly)

Monochrome palette with a single accent color, hairline dividers, and generous whitespace.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #ffffff;
  --foreground: #111827;
  --muted-foreground: #6b7280;
  --accent: #f9d94a;
  --radius: 4px;
  --font-heading: "Plus Jakarta Sans", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~85%) · Surface #FFFFFF (~3%) · Text #111827 (~8%) · Muted Text #6B7280 (~2%) · Accent #F9D94A (~2%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Small Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Illustration / Character Art
- Conversion CTA: Email Capture / Waitlist
- Headline hook: Outcome & Speed Promise
- Hero components: Custom Illustration
- Spatial layout notes: Centered Headline + CTA hero structure paired with email capture / waitlist CTA and no explicit trust bar.
- Visual summary: Minimal Monochrome (Light canvas, airy density) featuring centered headline + cta layout and illustration / character art visuals.

## Avoid

- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does btw cost?
Hobby: 0$; Pro: $99/yr (billed annually). Observed 2026-11-04. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does btw get?
Vaneform estimates 17.5K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is btw and what platforms does it support?
btw is catalogued under Website & Landing Page Builders: Build your personal website in minutes. Supported platforms: Web.
Is btw open source?
btw has a public repository (https://github.com/btw-so/btw) with its source repository published, recording 216 GitHub stars.Source

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