Products

ButterCMS

Uses AI

The headless CMS that fuels fast-moving teams

buttercms.com Productivity & Collaboration / Docs & Wikis

AI Benchmark
Desktop
Mobile
Monthly visits
86.3K
Up1.7%MoMOct 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$71/mo
Higher than 87% of peersNiche median $13/mo
Creators
Jake Lumetta
@jakelumetta· 813 followers
Launched
11y ago
2015-10-15 · Est.

Traffic

Monthly visitsData through Oct 2026
Events6 changes

Marketing moves

Launches, search & content, referrals, promotions
  • Butter launched on Product HuntLaunch

    There’s a lot of ambiguity about what microservices are.

    Dec 6, 2017 · 8y agoSource

  • Butter launched on Product HuntLaunch

    Content marketing platform loved by engineers

    Oct 15, 2015 · 11y agoSource

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Direct61%
  • Referrals14%
  • Email13%
  • Organic Search9%
  • Other4%

Countries

  • United States31%
  • Chile19%
  • Peru14%
  • Brazil6%
  • India2%

Search

Domain authority —Domain registered 2015-03-24

KeywordMonthly volume
cms checker11.3K
laravel forge9,140
mastercard foundation logo680
buttercms520
butter cms450

Traffic data: Vaneform

Pricing

Free
Free
50K API calls/month · 100 GB/month bandwidth · 5 Pages · 50 Blog posts · 50 Collections · 500 Assets
Basic
$71/mo
100K API calls/month · 250 GB/month bandwidth · 20 Pages · 100 Blog posts · 100 Collections · 1K Assets
Advanced
$224/mo
500K API calls/month · 500 GB/month bandwidth · 50 Pages · 500 Blog posts · 500 Collections · 2K Assets
Professional
$359/mo
1M API calls/month · 1TB/month bandwidth · 100 Pages · Unlimited blog posts · 1K Collections · 3K Assets
Enterprise
Contact sales
Custom API calls · Custom bandwidth · Custom pages · Unlimited blog posts · Custom collections · Custom assets

Trial: Every plan includes a 14-day free trial · Free tier included · 3 paid tiers ($71–$359) · Enterprise custom tier · Observed 2026-11-03 · Pricing page

Entry price $71/mo, Higher than 87% of peers; “Docs & Wikis” median is $13/mo.View pricing benchmark

Pages & changes

Tracked since 2015-10-15

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Adopted technology: EmotionFeatures

    —→Emotion

    At the time: 86.3K visits/mo5 concurrent moves
  2. Nov 1 · 13d ago

    Adopted technology: HotjarFeatures

    —→Hotjar

    At the time: 86.3K visits/mo5 concurrent moves
  3. Nov 1 · 13d ago

    Adopted technology: Microsoft AdvertisingFeatures

    —→Microsoft Advertising

    At the time: 86.3K visits/mo5 concurrent moves
  4. Nov 1 · 13d ago

    Adopted technology: PostHogFeatures

    —→PostHog

    At the time: 86.3K visits/mo5 concurrent moves
  5. Nov 1 · 13d ago

    Adopted technology: RecruiteeFeatures

    —→Recruitee

    At the time: 86.3K visits/mo5 concurrent moves
  6. Nov 1 · 13d ago

    Removed technology: WorkableFeatures

    Workable→—

    At the time: 86.3K visits/mo5 concurrent moves

Design

First-screen visual analysis & :root CSS

Enterprise Clean (Light canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“The headless CMS that fuels fast-moving teams”

Split Copy & Visual hero structure paired with start free / sign up CTA and customer / press logo strip.

Conversion path: Split Copy & Visual + Product UI Screenshot / Component → Start Free / Sign Up · Trust bar: Customer / Press Logo Strip

Palette · click to copy

5-D design score6.0 / 10
Typography
6.0
Color & Contrast
7.0
Layout & Spacing
7.0
Craft & Polish
5.0
Distinctiveness
5.0

Structure

Fonts
Georgia / Open Sans
Primary visual
Product UI Screenshot / Component
Conversion CTA
Start Free / Sign Up
Social proof
Customer / Press Logo Strip
Navigation
Full-Width Top Bar
Theme & density
Light · Balanced
Corners & depth
Small Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean

Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #333333;
  --foreground: #1000da;
  --muted-foreground: #161533;
  --accent: #ffeb00;
  --radius: 4px;
  --font-heading: "Georgia", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Open Sans", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~58%) · Surface #333333 (~16%) · Text #1000DA (~19%) · Muted Text #161533 (~4%) · Accent #FFEB00 (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Small Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up · Trust bar uses Customer / Press Logo Strip
- Headline hook: Category Positioning Anchor
- Hero components: Video Demo, Customer Logo Wall
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and customer / press logo strip.
- Visual summary: Enterprise Clean (Light canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.

## Avoid

- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does ButterCMS cost?
Free: Free; Basic: $71/mo; Advanced: $224/mo; Professional: $359/mo; Enterprise: Contact sales. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does ButterCMS get?
Vaneform estimates 86.3K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is ButterCMS and what platforms does it support?
ButterCMS is catalogued under Docs & Wikis: The headless CMS that fuels fast-moving teams. Supported platforms: API.

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Productivity & Collaboration / Docs & Wikis

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