Products

Carrot

Websites built for local business lead generation.

carrot.com Marketing / Website & Landing Page Builders

AI Benchmark
Desktop
Mobile
Monthly visits
94.5K
Up18.1%MoMOct 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$99/mo
Higher than 90% of peersNiche median $14/mo
Creators
Alex Z.
No social account linkedCo-created with Alex Zerbach
Launched
30y ago
1996-02-11 · Est.

Traffic

Monthly visitsData through Oct 2026
Events11 changes

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Direct76%
  • Organic Search12%
  • Social4%
  • Other7%

Countries

  • United States88%
  • Philippines4%
  • Canada2%
  • United Kingdom1%
  • India1%

Search

Domain authority —Domain registered 1996-02-11

KeywordMonthly volume
carrot website460
carrotpagina190
carrot real estate170
ai add on carrot140
carrot help center110

Traffic data: Vaneform

Pricing

Individual
$119/mo
Billed annually $99/mo-17%
1 Website · 50 auto-created location pages · Rank tracking for 35 keywords
Agency
$299/mo
1 Agency Website · 50 auto-created location pages per site · Rank tracking for 100 keywords to use across clients
AI Suite
$99/mo

Trial: None · 3 paid tiers ($99–$299) · Up to 17% off annually · Observed 2026-11-03 · Pricing page

Entry price $99/mo, Higher than 90% of peers; “Website & Landing Page Builders” median is $14/mo.View pricing benchmark

Pages & changes

Tracked since 2026-08-11

Key pages

Weekly snapshots
carrot.com/ Snapshot 2026-11-04

Changes

  1. Nov 1 · 13d ago

    Homepage headline (H1) changed to “Websites built for local business lead generation.”Positioning

    Website Builder & CRM for Real Estate Investors→Websites built for local business lead generation.

    At the time: 94.5K visits/mo10 concurrent moves
  2. Nov 1 · 13d ago

    Removed technology: EmotionFeatures

    Emotion→—

    At the time: 94.5K visits/mo10 concurrent moves
  3. Nov 1 · 13d ago

    Removed technology: HubSpot ChatFeatures

    HubSpot Chat→—

    At the time: 94.5K visits/mo10 concurrent moves
  4. Nov 1 · 13d ago

    Removed technology: IntercomFeatures

    Intercom→—

    At the time: 94.5K visits/mo10 concurrent moves
  5. Nov 1 · 13d ago

    Removed technology: KeapFeatures

    Keap→—

    At the time: 94.5K visits/mo10 concurrent moves
  6. Nov 1 · 13d ago

    Removed technology: PostHogFeatures

    PostHog→—

    At the time: 94.5K visits/mo10 concurrent moves

Design

First-screen visual analysis & :root CSS

Enterprise Clean (Light canvas, balanced density) featuring headline over large product shot layout and product ui screenshot / component visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Websites built for local business lead generation.”

Headline Over Large Product Shot hero structure paired with start free / sign up CTA and no explicit trust bar.

Conversion path: Headline Over Large Product Shot + Product UI Screenshot / Component → Start Free / Sign Up

Palette · click to copy

5-D design score6.3 / 10
Typography
6.0
Color & Contrast
7.0
Layout & Spacing
7.0
Craft & Polish
6.0
Distinctiveness
5.0

Structure

Fonts
Lato
Primary visual
Product UI Screenshot / Component
Conversion CTA
Start Free / Sign Up
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Light · Balanced
Corners & depth
Small Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean (with Minimal Monochrome)

Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #cdd5df;
  --foreground: #141820;
  --muted-foreground: #39938d;
  --accent: #ed790c;
  --radius: 4px;
  --font-heading: "Lato", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Lato", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~75%) · Surface #CDD5DF (~4%) · Text #141820 (~7%) · Muted Text #39938D (~2%) · Accent #ED790C (~12%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Headline Over Large Product Shot
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Small Radius; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up
- Headline hook: Category Positioning Anchor
- Hero components: Large Hero Product Shot, Floating Multi-Cards
- Spatial layout notes: Headline Over Large Product Shot hero structure paired with start free / sign up CTA and no explicit trust bar.
- Visual summary: Enterprise Clean (Light canvas, balanced density) featuring headline over large product shot layout and product ui screenshot / component visuals.

## Avoid

- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Carrot cost?
Individual: $119/mo (annual billing available); Agency: $299/mo; AI Suite: $99/mo. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Carrot get?
Vaneform estimates 94.5K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Carrot and what platforms does it support?
Carrot is catalogued under Website & Landing Page Builders: Websites built for local business lead generation.. Supported platforms: Web.

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