Products

Carry

Uses AI

Keep more, invest more

carry.com Finance / Investing & Trading

AI Benchmark
Desktop
Mobile
Monthly visits
46.9K
Down2.1%MoMOct 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$24.92/mo
Higher than 64% of peersNiche median $19/mo
Creators
Ankur Nagpal
@ankurnagpal· 138K followersCo-created with Evan Cohen, Jess Catorc
Launched
22mo ago
2025-01-24 · Est.

Traffic

Monthly visitsData through Oct 2026
Events3 changes

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on Product HuntLaunch

    Our investment alternative to a high-yield savings account

    May 21, 2025 · 18mo agoLaunch page

  • Launched on Product HuntLaunch

    Where business owners go to master money

    Jan 24, 2025 · 22mo agoLaunch page

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Direct67%
  • Organic Search29%
  • Other4%

Countries

  • United States82%
  • Italy11%
  • India2%
  • Canada2%
  • Vietnam1%

Search

Domain authority —Domain registered 1997-11-01

KeywordMonthly volume
carry solo 401k500
how long until accentcare matches 401k320
best 401k company plans230
carry advisors llc210
carry 401k transfer fees210

Traffic data: Vaneform

Pricing

Core
$299/yr (billed annually)
Solo 401k, IRAs, and Taxable Brokerage accounts · Invest in equities including stocks, ETFs, and mutual funds · Access to managed investments including Smart Yield and Roboadvisor
Pro
$499/yr (billed annually)
Everything on Core, plus: · Access to Crypto in Traditional or Roth IRA · Access to Alternative investments in your Roth IRA or Traditional IRA

Trial: None · 2 paid tiers ($299–$499) · Observed 2026-11-09 · Pricing page

Entry price $24.92/mo, Higher than 64% of peers; “Investing & Trading” median is $19/mo.View pricing benchmark

Pages & changes

Tracked since 2025-01-24

Key pages

Weekly snapshots
carry.com/ Snapshot 2026-11-09

Changes

  1. Nov 1 · 14d ago

    Homepage headline (H1) changed to “Still time to open a Solo 401k for 2025.”Positioning

    Grow your net worth with smart tax optimization→Still time to open a Solo 401k for 2025.

    At the time: 46.9K visits/mo2 concurrent moves
  2. Nov 1 · 14d ago

    Adopted technology: SentryFeatures

    —→Sentry

    At the time: 46.9K visits/mo2 concurrent moves
  3. Nov 1 · 14d ago

    Homepage title changed to “Home - Carry”Positioning

    Carry - Grow your net worth with smart tax optimization→Home - Carry

    At the time: 46.9K visits/mo2 concurrent moves

Design

First-screen visual analysis & :root CSS

Minimal Monochrome (Dark canvas, airy density) featuring headline over large product shot layout and product ui screenshot / component visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Keep more, invest more”

Headline Over Large Product Shot hero structure paired with start free / sign up CTA and live generated output showcase.

Conversion path: Headline Over Large Product Shot + Product UI Screenshot / Component → Start Free / Sign Up · Trust bar: Live Generated Output Showcase

Palette · click to copy

5-D design score7.7 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
6.0

Structure

Fonts
MaisonNeue
Primary visual
Product UI Screenshot / Component
Conversion CTA
Start Free / Sign Up
Social proof
Live Generated Output Showcase
Navigation
Full-Width Top Bar
Theme & density
Dark · Airy
Corners & depth
Small Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome (with Enterprise Clean)

Monochrome palette with a single accent color, hairline dividers, and generous whitespace.

## Design Tokens

```css
:root {
  --background: #303136;
  --surface: #ffffff;
  --foreground: #ffffff;
  --muted-foreground: #d0d0d2;
  --accent: #ffffff;
  --radius: 4px;
  --font-heading: "MaisonNeue", ui-sans-serif, system-ui, sans-serif;
  --font-body: "MaisonNeue", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #303136 (~49%) · Surface #FFFFFF (~37%) · Text #FFFFFF (~6%) · Muted Text #D0D0D2 (~4%) · Accent #FFFFFF (~4%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Headline Over Large Product Shot
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Airy
- Border radius & elevation: Small Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up · Trust bar uses Live Generated Output Showcase
- Headline hook: Pain Relief & Replacement
- Hero components: Large Hero Product Shot
- Spatial layout notes: Headline Over Large Product Shot hero structure paired with start free / sign up CTA and live generated output showcase.
- Visual summary: Minimal Monochrome (Dark canvas, airy density) featuring headline over large product shot layout and product ui screenshot / component visuals.

## Avoid

- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Carry cost?
Core: $299/yr (billed annually); Pro: $499/yr (billed annually). Observed 2026-11-09. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Carry get?
Vaneform estimates 46.9K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Carry and what platforms does it support?
Carry is catalogued under Investing & Trading: Keep more, invest more. Supported platforms: Web.

Related products in this category

Finance / Investing & Trading

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