Churnkey

# Design Brief: Editorial (with Soft & Friendly)

Oversized serif headlines, narrow reading columns, and magazine-inspired grid layouts.

## Design Tokens

```css
:root {
  --background: #fffaeb;
  --surface: #ffffff;
  --foreground: #090909;
  --muted-foreground: #777167;
  --accent: #0040c1;
  --radius: 8px;
  --font-heading: "Tiempos Headline", ui-sans-serif, system-ui, sans-serif;
  --font-body: "General Sans", ui-sans-serif, system-ui, sans-serif;
  --font-mono: "IBM Plex Mono", ui-monospace, monospace;
}
```

Color area ratio: Background #FFFAEB (~57%) · Surface #FFFFFF (~30%) · Text #090909 (~6%) · Muted Text #777167 (~4%) · Accent #0040C1 (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Medium Radius; use elevation shadows to separate layers
- Primary visual medium: Pure Typography & Geometry
- Conversion CTA: Book Demo / Contact Sales · Trust bar uses User Count, Rating, or Key Metrics
- Headline hook: Outcome & Speed Promise
- Hero components: Floating Multi-Cards, Metrics Strip
- Spatial layout notes: Centered Headline + CTA hero structure paired with book demo / contact sales CTA and user count, rating, or key metrics.
- Visual summary: Editorial (Light canvas, balanced density) featuring centered headline + cta layout and pure typography & geometry visuals.

## Avoid

- Generic SaaS hero templates
- Cramped multi-column feature grids
- Neon cyber accents

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.