Concepts
Infinite, flexible sketching.
concepts.app Google Play App Store DiscordProductivity & Collaboration / Whiteboards & Diagrams
- Monthly visits
- 181.1K
- Down35.7%MoMOct 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- $4.99/mo
- Lower than 84% of peersNiche median $9/mo
- Launched
- 8y ago
- 2018-11-15 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsLaunched on Google PlayLaunch
Sketch, plan, take notes and illustrate on an infinite canvas.
Nov 15, 2018 · 8y agoLaunch page
Store data
Sketch, plan, take notes and illustrate on an infinite canvas.
- Rating
- ★ 4.3623.8K ratings
- Install scale
- 5,000,000+Min 5M installs
- Price & IAP
- FreeIAP $1.99 - $29.99 per item
- First released
- 2018-11-15Store metadata
2026.6 – Gallery Performance & Fixes This release improves Gallery performance for folders with many drawings. We’ve also resolved stability issues and bugs with the Layers menu, account sign-in screens and the Selection tool. Read more at https://concepts.app/android/roadmap. If you appreciate what we’re doing, send us feedback or leave a review!
Think, plan & create – Concepts is a flexible vector-based creative workspace/sketchpad where you can take your ideas from concept to reality. Concepts reimagines the ideation stage – offering a safe and dynamic workspace to explore your ideas, organize your thoughts, experiment with and iterate designs before sharing them with friends, clients and other apps. With our infinite canvas, you can: • sketch out plans and whiteboard ideas • make notes, doodles, and mindmaps • draw storyboards, product sketches and designs Concepts is vector-based, making every stroke editable and scalable. With our Nudge, Slice and Select tools, you can easily change any element of your sketch without redrawing it. Concepts is optimized for the latest pen-enabled devices and Chrome OS™, making it fast, smooth and responsive. Talented creators at Disney, Playstation, Philips, HP, Apple, Google, Unity and Illumination Entertainment use Concepts to develop and realize extraordinary ideas. Join us! Concepts has: • realistic pencils, pens and brushes that respond to pressure, tilt and velocity with adjustable live smoothing • an infinite canvas with many paper types and custom grids • a tool wheel or bar you can customize with your favorite tools and presets • an infinite layering system with automatic sorting & adjustable opacity • HSL, RGB and COPIC color wheels to help you choose colors that look great together • flexible vector-based sketching – move and adjust what you’ve drawn anytime by tool, color, size, smoothing and scale With Concepts, you can: • draw with precision using shape guides, live snap and measurement for clean and accurate sketches • personalize your canvas, tools, gestures, everything • duplicate your work for easy iterations in the gallery and on canvas • drag+drop images straight onto the canvas as references or for tracing • export images, PDFs, and vectors for printing or fast feedback between friends and clients FREE FEATURES • Endless sketching on our infinite canvas • A selection of paper, grid types & tools to get you started • The full COPIC color spectrum + RGB and HSL color wheels • Five layers • Unlimited drawings • JPG exports PAID/PREMIUM FEATURES Subscribe and master your creative potential: • Access every library, service and feature, with new updates arriving all the time • Unlocks everything across Android, ChromeOS, iOS and Windows • TRY PREMIUM FREE FOR 7 DAYS One-time-purchases: • Buy the Essentials for life and unlock selection & editing tools, infinite layers, shape guides, custom grids, and exports to PNG / PSD / SVG / DXF. • Pay for advanced features as you need them – professional brushes are sold separately • Limited to the platform you purchase on. Terms & Conditions: • Monthly and yearly subscription payments are charged to your Google Play Account at the time of purchase. • Your plan will renew automatically at the price shown within 24 hours after the billing period ends unless canceled beforehand. • You can cancel or make changes to your subscription at any time in your Google Play Account settings. We’re dedicated to quality and update our app frequently based on your feedback. Your experience matters to us. Chat with us in-app via Ask Us Anything, email us at concepts@tophatch.com, or find us anywhere with @ConceptsApp. COPIC is the trademark of Too Corporation. Many thanks to Lasse Pekkala and Osama Elfar for the cover art!
- Rating
- Rating not syncedRating count not synced
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- Current version
- —Store metadata
Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.
Traffic sources
Traffic breakdown
Channels
- Organic Search58%
- Direct23%
- Email7%
- Referrals4%
- Other8%
Countries
- United States26%
- India8%
- United Kingdom7%
- Vietnam7%
- Canada4%
Search
Domain authority —Domain registered 2018-05-08
| Keyword | Monthly volume |
|---|---|
| concepts | 19.2K |
| concepts app | 5,250 |
| concept app | 780 |
| concept whiteboard | 300 |
| how to pivot in concepts | 190 |
Traffic data: Vaneform
Pricing
Trial: Start with a free 7-day trial in the App Store, the Play Store, or the Microsoft Store · 3 paid tiers ($4.99–$39.99) · Up to 50% off annually · Enterprise custom tier · Observed 2026-11-05 · Pricing page
Entry price $4.99/mo, Lower than 84% of peers; “Whiteboards & Diagrams” median is $9/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshots- Homeconcepts.app/en/
- Pricingconcepts.app/en/pricing-explained/ Snapshot 2026-11-05
- Featuresconcepts.app/en/features Snapshot 2026-11-05
Changes
No pricing, plan, or positioning changes detected since tracking started.
Design
Soft & Friendly (Light canvas, airy density) featuring headline over large product shot layout and product ui screenshot / component visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Infinite, flexible sketching.”
Headline Over Large Product Shot hero structure paired with download app / install extension CTA and no explicit trust bar.
Conversion path: Headline Over Large Product Shot + Product UI Screenshot / Component → Download App / Install Extension
- Category Positioning Anchor
- Large Hero Product Shot
- Custom Illustration
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 7.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 8.0
- Distinctiveness
- 6.0
Structure
- Fonts
- Inter
- Hero layout
- Headline Over Large Product Shot
- Primary visual
- Product UI Screenshot / Component
- Conversion CTA
- Download App / Install Extension
- Social proof
- No Explicit Trust Bar
- Navigation
- Full-Width Top Bar
- Theme & density
- Light · Airy
- Corners & depth
- Large Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Soft & Friendly (with Minimal Monochrome)
Warm low-saturation pastels, generous rounded corners, and approachable illustrations.
## Design Tokens
```css
:root {
--background: #ffffff;
--surface: #f2f2f2;
--foreground: #1a1a1a;
--muted-foreground: #6b6b6b;
--accent: #a8dcc8;
--radius: 16px;
--font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
--font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #FFFFFF (~52%) · Surface #F2F2F2 (~28%) · Text #1A1A1A (~10%) · Muted Text #6B6B6B (~5%) · Accent #A8DCC8 (~5%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Headline Over Large Product Shot
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Large Radius; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Download App / Install Extension
- Headline hook: Category Positioning Anchor
- Hero components: Large Hero Product Shot, Custom Illustration
- Spatial layout notes: Headline Over Large Product Shot hero structure paired with download app / install extension CTA and no explicit trust bar.
- Visual summary: Soft & Friendly (Light canvas, airy density) featuring headline over large product shot layout and product ui screenshot / component visuals.
## Avoid
- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does Concepts cost?
- Basic: Free; Pro Subscription: $4.99/mo (annual billing available); Essentials: $39.99/once; Self-Service: $10/mo (annual billing available); Enterprise: Contact sales; Education: Free for qualifying institutions. Observed 2026-11-05. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does Concepts get?
- Vaneform estimates 181.1K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is Concepts and what platforms does it support?
- Concepts is catalogued under Whiteboards & Diagrams: Infinite, flexible sketching.. Supported platforms: Mobile App.
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