Products

Coolors

The super fast color palette generator!

coolors.in Design / Graphic & Brand Design

AI Benchmark
Desktop
Mobile
Monthly visits
15.9K
Down70.2%MoMOct 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$1.2/mo
Lower than 99% of peersNiche median $10.5/mo
Creators
coolors
No social account linked
Launched
5mo ago
2026-06-10 · Est.

Traffic

Last 12 months
Monthly visitsData through Oct 2026
Events10 changes · 1 marketing move

Marketing moves

Launches, search & content, referrals, promotions
X accounts@coolors_co
  • Coolors launched on Product HuntLaunch

    Generate & save color palettes fast

    Jun 10 · 5mo agoSource

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Social50%
  • Direct26%
  • Organic Search18%
  • Referrals7%

Countries

  • United States82%
  • India9%
  • Brazil5%
  • Türkiye2%
  • Singapore2%

Search

Domain authority —Domain registered 2025-04-10

KeywordMonthly volume
coolors213.8K
coloors26.2K
coolors.co16.5K
coolora11.3K
coolor6,180

Traffic data: Vaneform

Pricing

Free
₹0
Save up to 5 palettes with a free account
Pro
₹100 (≈ $1)
Unlimited saved palettes

Trial: None · Observed 2026-11-03 · Pricing page

Entry price $1.2/mo, Lower than 99% of peers; “Graphic & Brand Design” median is $10.5/mo.View pricing benchmark

Pages & changes

Tracked since 2026-06-10

Key pages

Weekly snapshots
www.coolors.in/ Snapshot 2026-11-04

Changes

  1. Nov 1 · 13d ago

    Adopted technology: Amazon ALBFeatures

    —→Amazon ALB

    At the time: 15.9K visits/mo9 concurrent moves
  2. Nov 1 · 13d ago

    Adopted technology: Amazon Web ServicesFeatures

    —→Amazon Web Services

    At the time: 15.9K visits/mo9 concurrent moves
  3. Nov 1 · 13d ago

    Adopted technology: CloudflareFeatures

    —→Cloudflare

    At the time: 15.9K visits/mo9 concurrent moves
  4. Nov 1 · 13d ago

    Adopted technology: Font AwesomeFeatures

    —→Font Awesome

    At the time: 15.9K visits/mo9 concurrent moves
  5. Nov 1 · 13d ago

    Removed technology: Funding ChoicesFeatures

    Funding Choices→—

    At the time: 15.9K visits/mo9 concurrent moves
  6. Nov 1 · 13d ago

    Removed technology: GoDaddyFeatures

    GoDaddy→—

    At the time: 15.9K visits/mo9 concurrent moves

Design

First-screen visual analysis & :root CSS

Soft & Friendly (Light canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“The super fast color palette generator!”

Split Copy & Visual hero structure paired with start free / sign up CTA and stacked avatars & testimonials.

Conversion path: Split Copy & Visual + Product UI Screenshot / Component → Start Free / Sign Up · Trust bar: Stacked Avatars & Testimonials

Palette · click to copy

5-D design score7.7 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
6.0

Structure

Fonts
Inter
Primary visual
Product UI Screenshot / Component
Conversion CTA
Start Free / Sign Up
Social proof
Stacked Avatars & Testimonials
Navigation
Full-Width Top Bar
Theme & density
Light · Balanced
Corners & depth
Large Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Soft & Friendly

Warm low-saturation pastels, generous rounded corners, and approachable illustrations.

## Design Tokens

```css
:root {
  --background: #f4f7fb;
  --surface: #ffffff;
  --foreground: #111827;
  --muted-foreground: #6b7280;
  --accent: #6d28d9;
  --radius: 16px;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #F4F7FB (~52%) · Surface #FFFFFF (~24%) · Text #111827 (~10%) · Muted Text #6B7280 (~6%) · Accent #6D28D9 (~8%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Large Radius; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Outcome & Speed Promise
- Hero components: Large Hero Product Shot
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and stacked avatars & testimonials.
- Visual summary: Soft & Friendly (Light canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.

## Avoid

- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Coolors cost?
Free: ₹0; Pro: ₹100 (≈ $1). Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Coolors get?
Vaneform estimates 15.9K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Coolors and what platforms does it support?
Coolors is catalogued under Graphic & Brand Design: The super fast color palette generator!. Supported platforms: Web.

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