Products

Day One

Uses AI

Your journal for life.

dayoneapp.com App Store Google PlayHealth & Wellness / Mental Health & Meditation

AI Benchmark
Desktop
Mobile
Monthly visits
275.8K
Down11.2%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$6.25/mo
Lower than 69% of peersNiche median $9.99/mo
Creators
Johnny Hicks
No social account linkedCo-created with Paul Mayne
Launched
12y ago
2013-12-18 · Est.

Traffic

Monthly visitsData through Sep 2026
Events6 changes

Marketing moves

Launches, search & content, referrals, promotions
X accounts@_appforthat_@aliabdaal@dayone@dayoneapp@paulmayne

  • Day One launched on Product HuntLaunch

    Journal life with the people who make life worth living

    Jan 25, 2024 · 2y agoSource

  • Day One launched on Product HuntLaunch

    New today view, which aggregates location, cal, and photos

    Aug 6, 2020 · 6y agoSource

  • Day One launched on Product HuntLaunch

    Capture life as you live it.

    Aug 23, 2018 · 8y agoSource

  • Day One launched on Product HuntLaunch

    Transitioning to a subscription-based service

    Jun 29, 2017 · 9y agoSource

  • Launched on App StoreLaunch

    Apple’s App of the Year with over 15 million downloads and 200,000 5-star ratings globally, Day One has reinvented journaling letting you record your life as you live it. Securely save audio, video, photos, notes, and more in the world’s mo

    Feb 4, 2016 · 10y agoLaunch page

Store data

App Store · Google Play
Day One: Daily Journal & Diary
Day One: Daily Journal & Diary App Storev2026.154+
Bloom Built IncHealth & FitnessProductivity· 25 languages
Updated 4mo ago
Rating
★ 4.83117.4K ratings
New ratings last mo
—
Price & IAP
FreeIAP data not synced
First released
2016-02-04193 MB
Rating Distribution (1★–5★)5★ 88% · 1★ 1%
5
88%
4
9%
3
1%
2
0%
1
1%
Store Screenshots (6)
Latest Release Notes (v2026.15)

- Introducing Journal Collections - group your related journals together - Redesigned search — see results as you type, with improved filters - Introducing Journal Themes — personalize your journals - Fixed an issue where moving an entry could get stuck - Fixed list editing issues in the editor - Stability improvements and bug fixes Learn more at dayoneapp.com/releases

Apple’s App of the Year with over 15 million downloads and 200,000 5-star ratings globally, Day One has reinvented journaling, letting you record your life as you live it. Securely save audio, video, photos, notes, and more wherever you are, whenever you want. “Day One creates something so rare it feels almost sacred: A completely private digital space.” – New York Times “Day One makes keeping a journal delightfully easy.” – Wired WHY DAY ONE? Day One is the original digital journal app. A decade of updates and feature additions make it the most private, trusted, and easiest-to-use journaling app in the world. SIMPLE TO USE, EASY TO LOVE • Beautiful, award-winning design • Unlimited text entries • Powerful rich text formatting with markdown • Different journals for every aspect of your life* PRIVATE AND SECURE • Automatic backups keep your journal entries safe • End-to-end encryption, which is a fancy way of saying your entries are 100% private • Journal entries stay secure with passcode, TouchID, or FaceID • Export options (pdf, plain text, etc.) ensure your entries always stay yours FORM A HABIT & STAY CONSISTENT • Streaks and calendar view help keep your momentum going • Programmable reminders through text message or phone notifications • Unique, daily journal prompts help eliminate writer’s cramp • Customizable templates save time and add organization to entries • Today view provides a summary of where you’ve been and what you’ve done • Integrates with the Health app to track mindfulness minutes MORE THAN WORDS • Unlimited photos and video* • Auto-importer for your Instagram posts* • Handwritten entries or drawings* • Voice recording and transcription* JOURNAL FROM WHEREVER, WHENEVER • Cross-platform apps available on iPhone, Apple Watch, iPad, and Mac • The ability to text or email entries straight to your journal BUILT FOR REMINISCING • On This Day feature allows you to revisit past memories • Tags, favorites, and search filters make it easy to find what you’re looking for • Map view quickly shows all the places you’ve journaled from • Print capabilities turn your digital journal into a premium physical book TYPE LESS, PRESERVE MORE • Time, date, weather, moon phase, and more are automatically added to every entry • IFTTT applets allow importing data from Spotify, YouTube, Strava, Fitbit, Facebook, Twitter, and more • Siri Shortcuts provides a powerful way to automate more of your journaling • Share sheet allows you to add content from other apps, like Apple Photos and Safari *Day One is FREE to use forever with unlimited entries. Additional features, including unlimited photos, videos, and audio recordings are available with a Day One Premium membership. Start a free trial today. Privacy Policy: https://dayoneapp.com/privacy-policy/ Terms of Use: https://dayoneapp.com/terms-of-use/ For technical assistance or other inquiries: https://dayoneapp.com/contact/

Google Play Google Play
Update date not synced
Rating
Rating not syncedRating count not synced
New ratings last mo
—
Price & IAP
FreeIAP data not synced
Current version
—Store metadata

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Organic Search68%
  • Direct22%
  • AI Assistants4%
  • Other6%

Countries

  • United States38%
  • India10%
  • United Kingdom4%
  • South Korea3%
  • Brazil3%

Search

Domain authority —Domain registered 2011-02-17

KeywordMonthly volume
day one36.9K
dayone26.5K
day one journal3,490
day one app3,030
day one downlad for windows450

Traffic data: Vaneform

Pricing

Basic
Free
Unlimited journal entries · Unlimited journals · 1 photo per entry
Silver
$49.99/yr (billed annually)
Unlimited photos & videos (30 per entry)
Gold
$74.99/yr (billed annually)

Trial: None · Free tier included · 2 paid tiers ($49.99–$74.99) · Observed 2026-11-11 · Pricing page

Entry price $6.25/mo, Lower than 69% of peers; “Mental Health & Meditation” median is $9.99/mo.View pricing benchmark

Pages & changes

Tracked since 2013-12-18

Key pages

Weekly snapshots

Changes

  1. Nov 11 · 2d ago

    Added product format: Chrome ExtensionFeatures

    —→chrome_extension

  2. Nov 11 · 2d ago

    Added product format: Safari ExtensionFeatures

    —→safari_extension

  3. Nov 1 · 13d ago

    Adopted technology: Amazon SESFeatures

    —→Amazon SES

  4. Nov 1 · 13d ago

    Removed technology: HTTP/3Features

    HTTP/3→—

  5. Nov 1 · 13d ago

    Removed technology: StripeFeatures

    Stripe→—

  6. Nov 1 · 13d ago

    Removed technology: WooCommerce Stripe Payment GatewayFeatures

    WooCommerce Stripe Payment Gateway→—

Design

First-screen visual analysis & :root CSS
Minimal Monochromewith Soft & Friendly· Captured Nov 11Compare "Mental Health & Meditation" screens →

Minimal Monochrome (Light canvas, airy density) featuring headline over large product shot layout and product ui screenshot / component visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Your journal for life.”

Headline Over Large Product Shot hero structure paired with download app / install extension CTA and stacked avatars & testimonials.

Conversion path: Headline Over Large Product Shot + Product UI Screenshot / Component → Download App / Install Extension · Trust bar: Stacked Avatars & Testimonials

Palette · click to copy

5-D design score7.7 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
6.0

Structure

Fonts
Avenir Next
Hero layout
Headline Over Large Product Shot
Primary visual
Product UI Screenshot / Component
Conversion CTA
Download App / Install Extension
Social proof
Stacked Avatars & Testimonials
Navigation
Full-Width Top Bar
Theme & density
Light · Airy
Corners & depth
Medium Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome (with Soft & Friendly)

Monochrome palette with a single accent color, hairline dividers, and generous whitespace.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #f7f9fa;
  --foreground: #333b40;
  --muted-foreground: #92999d;
  --accent: #1e75ae;
  --radius: 8px;
  --font-heading: "Avenir Next", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Avenir Next", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~80%) · Surface #F7F9FA (~7%) · Text #333B40 (~6%) · Muted Text #92999D (~4%) · Accent #1E75AE (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Headline Over Large Product Shot
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Medium Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Download App / Install Extension · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Category Positioning Anchor
- Hero components: Large Hero Product Shot, Metrics Strip
- Spatial layout notes: Headline Over Large Product Shot hero structure paired with download app / install extension CTA and stacked avatars & testimonials.
- Visual summary: Minimal Monochrome (Light canvas, airy density) featuring headline over large product shot layout and product ui screenshot / component visuals.

## Avoid

- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Day One cost?
Basic: Free; Silver: $49.99/yr (billed annually); Gold: $74.99/yr (billed annually). Observed 2026-11-11. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Day One get?
Vaneform estimates 275.8K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

Related products in this category

Health & Wellness / Mental Health & Meditation

These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.