Products

Defold

Lightweight and performant.

defold.com Discord RedditSoftware Development / Game Development

AI Benchmark
Desktop
Mobile
Monthly visits
189.3K
Down7.0%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
Free
No monthly subscription pricing
Launched
11y ago
2015-11-11 · Est.

Traffic

Monthly visitsData through Sep 2026 · Oct 2026 pending
Events3 changes · 2 marketing moves

Marketing moves

Launches, search & content, referrals, promotions
  • Defold adds Vector Fonts and Emojis supportProduct Activity

    Defold announced the addition of Vector Fonts and Emojis on top of Rich Text support, linking an online example.

    Nov 10 · 4d agoX Post

  • Defold releases version 1.14.1Product Activity

    Defold released version 1.14.1, introducing vector fonts and emoji support, native MP4 recording, a native Lua DAP debugger, performance optimizations, and other enhancements.

    Nov 10 · 4d agoLaunch PostX Post

  • Launched on Product HuntLaunch

    Free 2D Cross-Platform Game Engine by King.com

    Nov 11, 2015 · 11y agoLaunch page

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Organic Search64%
  • Direct24%
  • Social7%
  • Other5%

Countries

  • Finland6%
  • Russia5%
  • United States4%
  • France3%
  • Vietnam3%

Search

Domain authority —Domain registered 2010-05-26

KeywordMonthly volume
poki18.5M
poki games3.3M
shadertoy14.6K
defold3,200
defold game engine1,840

Traffic data: Vaneform

Pricing

Website does not list public plan prices.

Trial: None · Observed 2026-11-03 · Source page

Pages & changes

Tracked since 2015-11-11

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Homepage headline (H1) changed to “Lightweight and performant.”Positioning

    The game engine for high-performance cross-platform games→Lightweight and performant.

  2. Nov 1 · 13d ago

    Adopted technology: Priority HintsFeatures

    —→Priority Hints

  3. Nov 1 · 13d ago

    Homepage title changed to “Defold - Official Homepage - Free, small and truly cross platform game engine”Positioning

    Defold - Official Homepage - Cross platform game engine→Defold - Official Homepage - Free, small and truly cross platform game engine

Design

First-screen visual analysis & :root CSS

Soft & Friendly (Light canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Lightweight and performant.”

Split Copy & Visual hero structure paired with download app / install extension CTA and no explicit trust bar.

Conversion path: Split Copy & Visual + Photography / Live Video → Download App / Install Extension

  • Outcome & Speed Promise

Palette · click to copy

5-D design score6.9 / 10
Typography
7.0
Color & Contrast
7.0
Layout & Spacing
7.0
Craft & Polish
7.0
Distinctiveness
6.0

Structure

Fonts
Inter
Primary visual
Photography / Live Video
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Light · Balanced
Corners & depth
Medium Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Soft & Friendly (with Enterprise Clean)

Warm low-saturation pastels, generous rounded corners, and approachable illustrations.

## Design Tokens

```css
:root {
  --background: #f4f6fb;
  --surface: #ffffff;
  --foreground: #1b2a4a;
  --muted-foreground: #5c6b82;
  --accent: #2f6fe0;
  --radius: 8px;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #F4F6FB (~46%) · Surface #FFFFFF (~28%) · Text #1B2A4A (~12%) · Muted Text #5C6B82 (~8%) · Accent #2F6FE0 (~6%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Medium Radius; use elevation shadows to separate layers
- Primary visual medium: Photography / Live Video
- Conversion CTA: Download App / Install Extension
- Headline hook: Outcome & Speed Promise
- Spatial layout notes: Split Copy & Visual hero structure paired with download app / install extension CTA and no explicit trust bar.
- Visual summary: Soft & Friendly (Light canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.

## Avoid

- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much website traffic does Defold get?
Vaneform estimates 189.3K website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Defold and what platforms does it support?
Defold is catalogued under Game Development: Lightweight and performant.. Supported platforms: Web.

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