Deliveroo

# Design Brief: Vibrant Pop

Full-bleed high-saturation brand backdrops, oversized bold display type, and high-contrast buttons, common across creator tools and consumer apps.

## Design Tokens

```css
:root {
  --background: #f0f0f0;
  --surface: #ffffff;
  --foreground: #2e3333;
  --muted-foreground: #687371;
  --accent: #00ccbc;
  --radius: 4px;
  --font-heading: "Stratos", ui-sans-serif, system-ui, sans-serif;
  --font-body: "IBM Plex Sans", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #F0F0F0 (~46%) · Surface #FFFFFF (~24%) · Text #2E3333 (~5%) · Muted Text #687371 (~3%) · Accent #00CCBC (~22%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + Input
- Navigation: Minimal Logo + Action
- Theme & density: Light · Balanced
- Border radius & elevation: Small Radius; use elevation shadows to separate layers
- Primary visual medium: Photography / Live Video
- Conversion CTA: Direct Input / Instant Try · Trust bar uses Customer / Press Logo Strip
- Headline hook: Category Positioning Anchor
- Hero components: Centered Prompt / Input, Customer Logo Wall
- Spatial layout notes: Centered Headline + Input hero structure paired with direct input / instant try CTA and customer / press logo strip.
- Visual summary: Vibrant Pop (Light canvas, balanced density) featuring centered headline + input layout and photography / live video visuals.

## Avoid

- Muted corporate gray palettes
- Tiny low-contrast body text
- Overly formal enterprise tables

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.