digitstem.com

# Design Brief: Editorial (with Soft & Friendly)

Oversized serif headlines, narrow reading columns, and magazine-inspired grid layouts.

## Design Tokens

```css
:root {
  --background: #f8fafc;
  --surface: #ffffff;
  --foreground: #0f172a;
  --muted-foreground: #6b7280;
  --accent: #059669;
  --radius: 8px;
  --font-heading: "Fraunces", serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #F8FAFC (~75%) · Surface #FFFFFF (~13%) · Text #0F172A (~5%) · Muted Text #6B7280 (~3%) · Accent #059669 (~4%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Editorial Serif Headline
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Medium Radius; use elevation shadows to separate layers
- Primary visual medium: Pure Typography & Geometry
- Conversion CTA: Start Free / Sign Up · Trust bar uses User Count, Rating, or Key Metrics
- Headline hook: Outcome & Speed Promise
- Hero components: Metrics Strip
- Spatial layout notes: Editorial Serif Headline hero structure paired with start free / sign up CTA and user count, rating, or key metrics.
- Visual summary: Editorial (Light canvas, balanced density) featuring editorial serif headline layout and pure typography & geometry visuals.

## Avoid

- Generic SaaS hero templates
- Cramped multi-column feature grids
- Neon cyber accents

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.