Dollar Shave Club

# Design Brief: Vibrant Pop

Full-bleed high-saturation brand backdrops, oversized bold display type, and high-contrast buttons, common across creator tools and consumer apps.

## Design Tokens

```css
:root {
  --background: #fe5000;
  --surface: #ffffff;
  --foreground: #142978;
  --muted-foreground: #404040;
  --accent: #fe5000;
  --radius: 4px;
  --font-heading: "DSC Specter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "DSC Specter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FE5000 (~43%) · Surface #FFFFFF (~15%) · Text #142978 (~34%) · Muted Text #404040 (~4%) · Accent #FE5000 (~4%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Headline Over Large Product Shot
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Small Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Start Free / Sign Up · Trust bar uses Live Generated Output Showcase
- Headline hook: Direct Action Command
- Hero components: Large Hero Product Shot
- Spatial layout notes: Headline Over Large Product Shot hero structure paired with start free / sign up CTA and live generated output showcase.
- Visual summary: Vibrant Pop (Light canvas, balanced density) featuring headline over large product shot layout and photography / live video visuals.

## Avoid

- Muted corporate gray palettes
- Tiny low-contrast body text
- Overly formal enterprise tables

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.