Products
AI Benchmark
Desktop
Mobile
Monthly visits
23.8K
Down30.9%MoMAug 2026
MRR
$750Claimed
Disclosed 2026-09-29Indie Hackers
Entry price
$10/mo
Lower than 74% of peersNiche median $24/mo
Creators
Mot
No social account linkedCo-created with mot
Launched
4y ago
2022-09-09 · Est.

Traffic & revenue

Monthly visitsData through Aug 2026 · Oct 2026 pending
MRRSelf-reported, unverified · Indie Hackers
  • Sep 2026$750Self-reported MRR · unverified
Events1 revenue disclosure

Revenue evidence

Publicly disclosed & verified revenue figures, sorted by date

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on BetaListLaunch

    Dotenv Vault – Sync your .env files, quickly & securely — Sync your .env files, quickly & securely

    Sep 9, 2022 · 4y agoLaunch page

Open Source & Agent Ecosystem

GitHub · MCP / Skill
Last commit 2026-09-30
GitHub Stars
★ 821
Forks
65
License
BSD-2-Clause
Primary language
JavaScript

Agent, MCP & Developer Integration

CLI / SDK
Integration docs
Ecosystem & integrations:
GitHubVSCode
Browse developer & CLI tools →

Traffic sources

Aug 2026

Traffic breakdown

Channels

  • Organic Search41%
  • Direct38%
  • Referrals8%
  • Social6%
  • Other6%

Countries

  • United States33%
  • Brazil12%
  • India11%
  • Vietnam9%
  • Indonesia9%

Search

Domain authority 57Domain registered 2021-04-17

KeywordMonthly volume
dotenv10.2K
dotenvx doc180
using dotenc180
env files structure170
dotenv tutorial100

Traffic data: Vaneform

Pricing

Solo
$10/mo
Month per user
Team
$18/mo
Month per user

Trial: None · 2 paid tiers ($10–$18) · Observed 2026-11-04 · Pricing page

Entry price $10/mo, Lower than 74% of peers; “Application & Cloud Security” median is $24/mo.View pricing benchmark

Pages & changes

Tracked since 2026-08-08

Key pages

Weekly snapshots

Changes

No pricing, plan, or positioning changes detected since tracking started.

Design

First-screen visual analysis & :root CSS

Minimal Monochrome (Light canvas, airy density) featuring headline over large product shot layout and product ui screenshot / component visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Pick your dotenv.”

Headline Over Large Product Shot hero structure paired with start free / sign up CTA and no explicit trust bar.

Conversion path: Headline Over Large Product Shot + Product UI Screenshot / Component → Start Free / Sign Up

Palette · click to copy

5-D design score6.9 / 10
Typography
7.0
Color & Contrast
7.0
Layout & Spacing
7.0
Craft & Polish
7.0
Distinctiveness
6.0

Structure

Fonts
Arial
Primary visual
Product UI Screenshot / Component
Conversion CTA
Start Free / Sign Up
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Light · Airy
Corners & depth
Small Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome

Monochrome palette with a single accent color, hairline dividers, and generous whitespace.

## Design Tokens

```css
:root {
  --background: #fafafa;
  --surface: #ffffff;
  --foreground: #111111;
  --muted-foreground: #777777;
  --accent: #26a8d0;
  --radius: 4px;
  --font-heading: "Arial", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Arial", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FAFAFA (~83%) · Surface #FFFFFF (~6%) · Text #111111 (~6%) · Muted Text #777777 (~3%) · Accent #26A8D0 (~2%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Headline Over Large Product Shot
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Small Radius; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up
- Headline hook: Brand Manifesto & Curiosity
- Hero components: Large Hero Product Shot
- Spatial layout notes: Headline Over Large Product Shot hero structure paired with start free / sign up CTA and no explicit trust bar.
- Visual summary: Minimal Monochrome (Light canvas, airy density) featuring headline over large product shot layout and product ui screenshot / component visuals.

## Avoid

- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Dotenv cost?
Solo: $10/mo; Team: $18/mo. Observed 2026-11-04. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Dotenv get?
Vaneform estimates 23.8K website visits in 2026-08. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Dotenv and what platforms does it support?
Dotenv is catalogued under Application & Cloud Security: Pick your dotenv.. Supported platforms: CLI / SDK.
Is Dotenv open source?
Dotenv has a public repository (https://github.com/motdotla/dotenv) under the BSD-2-Clause license, recording 821 GitHub stars.Source
What is Dotenv's publicly disclosed revenue?
Indie Hackers records a founder-reported figure of $750 /mo stated on 2026-09-29.Source

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