Products

Draft Kings

Category Giant

SPEND $5 GET $200 IN BONUSES

draftkings.com App Store Google PlayFinance / Investing & Trading

AI Benchmark
Desktop
Mobile
Monthly visits
22.5M
Up67.9%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
Free
No monthly subscription pricing
Creators
DraftKings
@draftkings· 409.2K followers
Launched
12y ago
2014-08-26 · Est.

Traffic

Monthly visitsData through Sep 2026
Events22 changes

Marketing moves

Launches, search & content, referrals, promotions
  • Draft Kings launched on Product HuntLaunch

    One day fantasy sports for cash

    Sep 2, 2014 · 12y agoSource

  • Draft Kings launched on Product HuntLaunch

    Daily Fantasy Sports For Cash

    Aug 26, 2014 · 12y agoSource

Store data

App Store · Google Play
DraftKings Fantasy Sports
DraftKings Fantasy Sports App Storev5.75.017+
DraftKingsSportsUtilities· 9 languages
Updated 4mo ago
Rating
★ 4.85549.3K ratings
New ratings last mo
—
Price & IAP
FreeIAP data not synced
First released
2013-12-21277 MB
Rating Distribution (1★–5★)5★ 89% · 1★ 1%
5
89%
4
9%
3
2%
2
0%
1
1%
Store Screenshots (17)
Latest Release Notes (v5.75.0)

Bug fixes and performance improvements. Have any suggestions or feedback? Shout out @DraftKings on Facebook or X!

Play PGA Tour, NBA and college basketball, NHL and more DFS for real prizes with the #1 Downloaded Daily Fantasy Sports app†, DraftKings. Join millions of fans who've drafted lineups and competed for over $10 BILLION in prizes across NFL, NBA, MLB, NHL, PGA Tour, soccer, golf, UFC, boxing, motorsports, college sports, and more. With DraftKings Daily Fantasy Sports, every game is an opportunity. Play free or enter paid DFS contests for your shot at real cash. Choose from multiple contest types, from salary cap showdowns and snake drafts to Best Ball and Flash Draft, across the biggest pro and college leagues. Whether you're a seasoned vet, a sleeper waiting to break out, or an underdog looking to make a name for yourself, there's a contest for everyone. WHY PLAY ON DRAFTKINGS: – NFL Fantasy Football season long contests – Fantasy mock drafts to test your strategy – Compete in fantasy leagues with friends – Live scoring & leaderboards in every contest – Fantasy Baseball, Basketball, and Football – Exclusive Best Ball tournaments season long – Track player stats, contest entries & winnings – Beginner and experienced player contests ALL THE SPORTS. ALL SEASON LONG: – Fantasy Football – Fantasy Baseball – Fantasy Basketball – Fantasy Hockey – Fantasy Golf – Fantasy Tennis – Fantasy Soccer – Fantasy NASCAR – Fantasy MMA – Fantasy League of Legends – Fantasy Esports HOW TO PLAY: 1. Pick your sport – NFL, NBA, MLB, college football, and more 2. Draft a DFS lineup under the salary cap 3. Challenge friends or face off against others 4. Follow along live for a shot to win real money! From NBA Fantasy Basketball and NHL Fantasy Hockey to College Basketball or PGA Tour Golf DFS, DraftKings offers a full season of action for fantasy veterans, sleeper picks, and underdog players alike. Whether you're prepping for a fantasy basketball league, running mock drafts, or entering daily PGA contests, DraftKings has your lineup covered. —-- Contests not affiliated with or provided by Apple. DraftKings is a US company headquartered in Boston, MA. Privacy Policy: https://www.draftkings.com/help/privacy/us This is a real-money fantasy app. Please play responsibly and only play what you can afford. For gambling addiction help and support, call 1-800-GAMBLER / 1-800-522-4700, visit https://www.ncpgambling.org, or call 877-8-HOPENY/text HOPENY (467369) (NY). Help is available for problem gambling. Call (888) 789-7777 or visit ccpg.org(CT). 18+ in most eligible states. Paid Daily Fantasy Sports contests not available while physically located in HI, ID, LA (select parishes) MT, NV, OR and WA. Winning a contest on DraftKings depends on knowledge and exercise of skill. Available to play for free. For entertainment purposes only. Void where prohibited. See terms at http://draftkings.com. Ticket rewards are equivalent to site credits and are only valid for use on eligible DraftKings contests. Ticket rewards have no cash value, are non-refundable, non-transferable, and non-withdrawable. Ticket rewards expire at the start of the eligible contest for which they were issued. Promotion eligibility, deposit, and play restrictions may apply. To learn more about current promotions and associated terms, see draftkings.com/promos. † #1 Daily Fantasy Sport App: According to SensorTower data, since January 2012, DraftKings Daily Fantasy Sports App has the highest number of downloads from U.S. app stores among fantasy sports apps.

DraftKings Fantasy Sports
DraftKings Fantasy Sports Google Playv5.74.771Adults only 18+

Draft fantasy NBA & golf lineups, win real money prizes, play daily DFS contests

DraftKings, Inc.Sports
Updated 4mo ago
Rating
★ 4.75180K ratings
Install scale
5,000,000+Min 5M installs
Price & IAP
FreeNo in-app purchases
First released
2015-04-15Store metadata
Rating Distribution (1★–5★)5★ 82% · 1★ 1%
5
82%
4
13%
3
3%
2
0%
1
1%
Store Screenshots (8)
Latest Release Notes (v5.74.771)

Bug fixes and performance improvements. Have any suggestions or feedback? Shout out @DraftKings on Facebook or Twitter!

Play NBA and college basketball DFS for real prizes with the #1 Downloaded Daily Fantasy Sports app†, DraftKings. Join millions of fans who've drafted lineups and competed for over $10 BILLION in prizes across NFL, NBA, MLB, soccer, golf, UFC, college sports, and more. Join for free, draft your lineup and play with friends or faceoff against fans. 🏟️ GET CLOSER TO THE GAME Play for free or enter a paid contest for the shot at winning even more money. Choose from sports including NHL hockey, NBA basketball, MLB baseball, PGA golf, college sports & more. Create your own leagues and track results. Whether you're a seasoned vet, a sleeper waiting to break out, or an underdog looking to make a name for yourself, there's a contest for you. 👑 WHY PLAY ON DRAFTKINGS: – NFL Fantasy Football season long contests – Compete in fantasy leagues with friends – Live scoring & leaderboards in every contest – Fantasy Baseball, Basketball, Football – Exclusive Best Ball tournaments – Track player stats, contests & winnings – New and experienced player contests ALL THE SPORTS. ALL SEASON LONG. - 🏀 Fantasy Basketball - 🏈 Fantasy Football - ⚾ Fantasy Baseball - 🏒 Fantasy Hockey - ⛳ Fantasy Golf - 🎾 Fantasy Tennis - ⚽ Fantasy Soccer - 🏁 Fantasy NASCAR - 👊 Fantasy MMA - ⚔️ Fantasy League of Legends - 🎮 Fantasy Esports Draft a lineup for all the major leagues: NFL, MLB, NBA, NHL, PGA, NASCAR, CFB, NBA, EPL & more! Playing daily fantasy sports on DraftKings is simple: 1. Pick your sport – NFL, NBA, MLB, college football, & more 2. Draft a DFS lineup under the salary cap 3. Challenge friends or face off against others 4. Follow along live for a shot to win real money! From NBA Fantasy Basketball to College Basketball DFS, DraftKings offers a full season of action for fantasy veterans, sleeper picks, & underdog players alike. Whether you're prepping for a fantasy golf, hockey or basketball league, or entering daily PGA Tour or NBA contests, DraftKings has your lineup covered. —- Contests are not affiliated with or provided by Google. DraftKings is a US company with headquarters in Boston, MA. Privacy Policy: https://www.draftkings.com/help/privacy/us This is a real-money fantasy app. Please play responsibly and only play what you can afford. For gambling addiction help and support, call 1-800-GAMBLER / 1-800-522-4700, visit https://www.ncpgambling.org, or call 877-8-HOPENY/text HOPENY (467369) (NY). Help is available for problem gambling. Call (888) 789-7777 or visit ccpg.org(CT). 18+ in most eligible states. Paid Daily Fantasy Sports contests not available while physically located in HI, ID, LA (select parishes) MT, NV, OR and WA. Winning a contest on DraftKings depends on knowledge and exercise of skill. Available to play for free. For entertainment purposes only. Void where prohibited. See terms at http://draftkings.com. Ticket rewards are equivalent to site credits and are only valid for use on eligible DraftKings contests. Ticket rewards have no cash value, are non-refundable, non-transferable, and non-withdrawable. Ticket rewards expire at the start of the eligible contest for which they were issued. Promotion eligibility, deposit, and play restrictions may apply. To learn more about current promotions and associated terms, see draftkings.com/promos. † #1 Daily Fantasy Sport App: According to SensorTower data, since January 2012, DraftKings Daily Fantasy Sports App has the highest number of downloads from U.S. app stores among fantasy sports apps.

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct53%
  • Organic Search17%
  • Display Ads13%
  • Social5%
  • Other11%

Countries

  • United States91%
  • Canada7%

Search

Domain authority 81Domain registered 2011-03-13

KeywordMonthly volume
elena rybakina1M
draftkings445.6K
draft kings78.4K
nfl odds48.2K

Traffic data: Vaneform

Pricing

Pricing page not identified yet, or no public pricing listed.

Pages & changes

Tracked since 2014-08-26

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Homepage headline (H1) changed to “GET 2 TICKETS TO PLAY FREE”Positioning

    NEW CUSTOMERS,GET A PLAY-THROUGH BONUS UP TO $1000 IN DK DOLLARS!→GET 2 TICKETS TO PLAY FREE

  2. Nov 1 · 13d ago

    Removed technology: AhrefsFeatures

    Ahrefs→—

  3. Nov 1 · 13d ago

    Adopted technology: Amazon S3Features

    —→Amazon S3

  4. Nov 1 · 13d ago

    Adopted technology: Amazon Web ServicesFeatures

    —→Amazon Web Services

  5. Nov 1 · 13d ago

    Removed technology: Cart FunctionalityFeatures

    Cart Functionality→—

  6. Nov 1 · 13d ago

    Adopted technology: CloudflareFeatures

    —→Cloudflare

Design

First-screen visual analysis & :root CSS

Minimal Monochrome (Dark canvas, airy density) featuring centered headline + cta layout and pure typography & geometry visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“HOW TO TRADE ON PREDICTIONS”

Centered Headline + CTA hero structure paired with start free / sign up CTA and no explicit trust bar.

Conversion path: Centered Headline + CTA + Pure Typography & Geometry → Start Free / Sign Up

  • Direct Action Command

Palette · click to copy

5-D design score4.1 / 10
Typography
4.0
Color & Contrast
6.0
Layout & Spacing
4.0
Craft & Polish
3.0
Distinctiveness
4.0

Structure

Fonts
Saira Extra Condensed / Open Sans
Primary visual
Pure Typography & Geometry
Conversion CTA
Start Free / Sign Up
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Dark · Airy
Corners & depth
Small Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome

Monochrome palette with a single accent color, hairline dividers, and generous whitespace.

## Design Tokens

```css
:root {
  --background: #000000;
  --surface: #232323;
  --foreground: #ffffff;
  --muted-foreground: #aaaaaa;
  --accent: #b1ff14;
  --radius: 4px;
  --font-heading: "Saira Extra Condensed", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Open Sans", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #000000 (~63%) · Surface #232323 (~27%) · Text #FFFFFF (~5%) · Muted Text #AAAAAA (~2%) · Accent #B1FF14 (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Airy
- Border radius & elevation: Small Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Pure Typography & Geometry
- Conversion CTA: Start Free / Sign Up
- Headline hook: Direct Action Command
- Spatial layout notes: Centered Headline + CTA hero structure paired with start free / sign up CTA and no explicit trust bar.
- Visual summary: Minimal Monochrome (Dark canvas, airy density) featuring centered headline + cta layout and pure typography & geometry visuals.

## Avoid

- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much website traffic does Draft Kings get?
Vaneform estimates 22.5M website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

Related products in this category

Finance / Investing & Trading

These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.