Products

Duo

Uses AIEstablished Leader

You know our MFA.Meet our IAM.

duo.com App Store Google PlaySecurity & Privacy / Passwords & Identity

AI Benchmark
Desktop
Mobile
Monthly visits
865.9K
Down13.6%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$6/mo
Lower than 52% of peersNiche median $6.99/mo
Creators
jmholla
No social account linked+1 more creators
Launched
10y ago
2016-01-12 · Est.

Traffic

Monthly visitsData through Sep 2026 · Oct 2026 pending
Events9 changes

Marketing moves

Launches, search & content, referrals, promotions
  • Duo launched on Show HN (6 pts · 1 comments)Launch

    MarkFlow – A Markdown Formattter

    Aug 13, 2020 · 6y agoSource

  • Duo launched on Show HN (1 pts)Launch

    CloudTracker – Helps implement least privilege on AWS

    Mar 7, 2018 · 8y agoSource

  • Duo launched on Show HN (12 pts · 2 comments)Launch

    Insight – A Simple, Completely Free Phishing Assessment

    Jul 12, 2016 · 10y agoSource

  • Duo launched on Product HuntLaunch

    Easy to administer two-factor authentication.

    Jan 12, 2016 · 10y agoSource

Store data

App Store · Google Play
App Store App Store
Update date not synced
Rating
Rating not syncedRating count not synced
New ratings last mo
—
Price & IAP
FreeIAP data not synced
Current version
—Store metadata
Google Play Google Play
Update date not synced
Rating
Rating not syncedRating count not synced
New ratings last mo
—
Price & IAP
FreeIAP data not synced
Current version
—Store metadata

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct39%
  • Organic Search38%
  • Referrals8%
  • Paid Search6%
  • Other8%

Countries

  • United States69%
  • Canada4%
  • India2%
  • United Kingdom2%
  • Brazil1%

Search

Domain authority 84Domain registered 1998-10-14

KeywordMonthly volume
iphone duo7.2M
duo374.2K
authenticator266.6K
duo mobile31.9K
duo security24K

Traffic data: Vaneform

Pricing

Duo Advantage
$6/mo
$6 per user per month

Trial: None · 1 paid tier ($6) · Observed 2026-11-03 · Pricing page

Entry price $6/mo, Lower than 52% of peers; “Passwords & Identity” median is $6.99/mo.View pricing benchmark

Pages & changes

Tracked since 2016-01-12

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Homepage headline (H1) changed to “You know our MFA. Meet our IAM.”Positioning

    Identity is in crisis. Duo is the cure.→You know our MFA. Meet our IAM.

  2. Nov 1 · 13d ago

    Removed technology: Amazon AdvertisingFeatures

    Amazon Advertising→—

  3. Nov 1 · 13d ago

    Adopted technology: Amazon S3Features

    —→Amazon S3

  4. Nov 1 · 13d ago

    Removed technology: Amazon WebstoreFeatures

    Amazon Webstore→—

  5. Nov 1 · 13d ago

    Adopted technology: Glide.jsFeatures

    —→Glide.js

  6. Nov 1 · 13d ago

    Removed technology: Google WorkspaceFeatures

    Google Workspace→—

Design

First-screen visual analysis & :root CSS

Enterprise Clean (Light canvas, airy density) featuring centered headline + cta layout and photography / live video visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“You know our MFA. Meet our IAM.”

Centered Headline + CTA hero structure paired with start free / sign up CTA and no explicit trust bar.

Conversion path: Centered Headline + CTA + Photography / Live Video → Start Free / Sign Up

  • Category Positioning Anchor

Palette · click to copy

5-D design score7.3 / 10
Typography
8.0
Color & Contrast
7.0
Layout & Spacing
8.0
Craft & Polish
7.0
Distinctiveness
6.0

Structure

Fonts
Cisco Sans
Primary visual
Photography / Live Video
Conversion CTA
Start Free / Sign Up
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Light · Airy
Corners & depth
Pill · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean (with Minimal Monochrome)

Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #f0f2f1;
  --foreground: #343c3e;
  --muted-foreground: #646a69;
  --accent: #006bee;
  --radius: 9999px;
  --font-heading: "Cisco Sans", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Cisco Sans", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~65%) · Surface #F0F2F1 (~7%) · Text #343C3E (~21%) · Muted Text #646A69 (~2%) · Accent #006BEE (~5%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Pill; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Start Free / Sign Up
- Headline hook: Category Positioning Anchor
- Spatial layout notes: Centered Headline + CTA hero structure paired with start free / sign up CTA and no explicit trust bar.
- Visual summary: Enterprise Clean (Light canvas, airy density) featuring centered headline + cta layout and photography / live video visuals.

## Avoid

- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Duo cost?
Duo Advantage: $6/mo. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Duo get?
Vaneform estimates 865.9K website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Duo and what platforms does it support?
Duo is catalogued under Passwords & Identity: You know our MFA.Meet our IAM.. Supported platforms: Mobile App.

Related products in this category

Security & Privacy / Passwords & Identity

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