Duo
Uses AIEstablished LeaderYou know our MFA.Meet our IAM.
duo.com App Store Google PlaySecurity & Privacy / Passwords & Identity
- Monthly visits
- 865.9K
- Down13.6%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- $6/mo
- Lower than 52% of peersNiche median $6.99/mo
- Launched
- 10y ago
- 2016-01-12 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotions- API keys and access tokens are the new passwords. 🔑 Non-human identities often outnumber your people, and a stolen key can look like normal traffic. CISOs share how to get NHIs under control: https://cs.co/6010BHLk4K
@duosec · 2026-11-04 · 0 likes · 0 reposts · 219 views
Duo launched on Show HN (6 pts · 1 comments)Launch
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Duo launched on Product HuntLaunch
Easy to administer two-factor authentication.
Jan 12, 2016 · 10y agoSource
Store data
- Rating
- Rating not syncedRating count not synced
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- Current version
- —Store metadata
- Rating
- Rating not syncedRating count not synced
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- Current version
- —Store metadata
Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.
Traffic sources
Traffic breakdown
Channels
- Direct39%
- Organic Search38%
- Referrals8%
- Paid Search6%
- Other8%
Countries
- United States69%
- Canada4%
- India2%
- United Kingdom2%
- Brazil1%
Search
Domain authority 84Domain registered 1998-10-14
| Keyword | Monthly volume |
|---|---|
| iphone duo | 7.2M |
| duo | 374.2K |
| authenticator | 266.6K |
| duo mobile | 31.9K |
| duo security | 24K |
Traffic data: Vaneform
Pricing
Trial: None · 1 paid tier ($6) · Observed 2026-11-03 · Pricing page
Entry price $6/mo, Lower than 52% of peers; “Passwords & Identity” median is $6.99/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshots- Homeduo.com/
- Pricingduo.com/editions-and-pricing/roi-calculator Snapshot 2026-11-03
- Featuresduo.com/product Snapshot 2026-11-03
Changes
Design
Enterprise Clean (Light canvas, airy density) featuring centered headline + cta layout and photography / live video visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“You know our MFA. Meet our IAM.”
Centered Headline + CTA hero structure paired with start free / sign up CTA and no explicit trust bar.
Conversion path: Centered Headline + CTA + Photography / Live Video → Start Free / Sign Up
- Category Positioning Anchor
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 7.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 7.0
- Distinctiveness
- 6.0
Structure
- Fonts
- Cisco Sans
- Hero layout
- Centered Headline + CTA
- Primary visual
- Photography / Live Video
- Conversion CTA
- Start Free / Sign Up
- Social proof
- No Explicit Trust Bar
- Navigation
- Full-Width Top Bar
- Theme & density
- Light · Airy
- Corners & depth
- Pill · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean (with Minimal Monochrome)
Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.
## Design Tokens
```css
:root {
--background: #ffffff;
--surface: #f0f2f1;
--foreground: #343c3e;
--muted-foreground: #646a69;
--accent: #006bee;
--radius: 9999px;
--font-heading: "Cisco Sans", ui-sans-serif, system-ui, sans-serif;
--font-body: "Cisco Sans", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #FFFFFF (~65%) · Surface #F0F2F1 (~7%) · Text #343C3E (~21%) · Muted Text #646A69 (~2%) · Accent #006BEE (~5%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Pill; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Start Free / Sign Up
- Headline hook: Category Positioning Anchor
- Spatial layout notes: Centered Headline + CTA hero structure paired with start free / sign up CTA and no explicit trust bar.
- Visual summary: Enterprise Clean (Light canvas, airy density) featuring centered headline + cta layout and photography / live video visuals.
## Avoid
- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does Duo cost?
- Duo Advantage: $6/mo. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does Duo get?
- Vaneform estimates 865.9K website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is Duo and what platforms does it support?
- Duo is catalogued under Passwords & Identity: You know our MFA.Meet our IAM.. Supported platforms: Mobile App.
Related products in this category
These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.
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|---|---|---|---|
| OktaGiantBring agents out of the shadows | $6/mo | 192.8M | Undisclosed |
| CleverGiantThe identity platform for education | $333.33/mo | 128.6M | Undisclosed |
| FeideSikker innlogging og datadeling i utdanning og forskning | — | 4.2M | Undisclosed |
| Keeper SecurityThe identity security platform for humans, machines and AI agents | — | 3.4M | $225M/yrClaimed |
| 정보유출 안심케어불법 유통되고 있는 개인정보실시간 모니터링 | $2.41/mo | 2.4M | Undisclosed |
| Ping IdentityIdentity for the Agentic Enterprise | — | 2.3M | $500M/yrClaimed |