Products
AI Benchmark
Desktop
Mobile
Monthly visits
<5K
Oct 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$25/mo
Higher than 69% of peersNiche median $14/mo
Creators
James Clift
@jamesclift· 8,228 followersCo-created with rookhack
Launched
5y ago
2021-09-17 · Est.

Traffic

Monthly visitsData through Oct 2026
Events4 marketing moves

Marketing moves

Launches, search & content, referrals, promotions
  • Durable adds US LLC formation via doola APIProduct Activity

    doola says Durable just added US LLC formation powered by the doola Formation API, covering filing, EIN, registered agent, and a business address in the same flow as the website. The quoted post says users can start a website and create a company together through the doola Formation API.

    Nov 4 · 11d agoX Post

    At the time: <5K visits/mo1 concurrent move
  • Durable launches business formationLaunch

    Durable launched business formation directly through its platform, including state filing, an EIN, and registered agent services.

    Nov 4 · 11d agoLaunch PostX Post

    At the time: <5K visits/mo1 concurrent move
  • Launched on Show HN (2 pts · 2 comments)Launch

    Infinite AI Generated Logos

    Jan 8 · 10mo agoLaunch page

  • Launched on Show HN (7 pts)Launch

    Infinite scroll AI logo generator built with Nano Banana

    Nov 26, 2025 · 12mo agoLaunch page

  • Launched on Show HN (49 pts · 20 comments)Launch

    Build a website in 30 seconds using GPT-3

    Oct 6, 2022 · 4y agoLaunch page

MCP Server & Agent Ecosystem

GitHub · MCP / Skill

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Direct40%
  • Organic Search30%
  • Referrals11%
  • Social6%
  • Other12%

Countries

  • Brazil100%

Search

Domain authority 86Domain registered 2021-07-08

KeywordMonthly volume
italian pizza12.3K
dog trainer1,150
royal shine detailing reviews310
durable.co290
africa map neon—

Traffic data: Vaneform

Pricing

Free
$0
300 credits to try Durable's AI · Add up to 10 customers
Launch
$25/mo
Billed annually $22/mo-12%
1000 AI credits/mo · Unlimited booking, synced to your calendar
Grow
$49/mo
Billed annually $41/mo-16%
Unlimited team members · $40 domain credit · 5000 AI credits/mo

Trial: None · 2 paid tiers ($25–$49) · Up to 16% off annually · Observed 2026-11-06 · Pricing page

Entry price $25/mo, Higher than 69% of peers; “Website & Landing Page Builders” median is $14/mo.View pricing benchmark

Pages & changes

Tracked since 2026-08-08

Key pages

Weekly snapshots
durable.com/ Snapshot 2026-11-07

Changes

No pricing, plan, or positioning changes detected since tracking started.

Design

First-screen visual analysis & :root CSS

Minimal Monochrome (Light canvas, airy density) featuring centered headline + cta layout and pure typography & geometry visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“The complete AIbusiness builder”

Centered Headline + CTA hero structure paired with start free / sign up CTA and user count, rating, or key metrics.

Conversion path: Centered Headline + CTA + Pure Typography & Geometry → Start Free / Sign Up · Trust bar: User Count, Rating, or Key Metrics

Palette · click to copy

5-D design score8.1 / 10
Typography
9.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
7.0

Structure

Fonts
newSpiritCondensed / openRunde
Primary visual
Pure Typography & Geometry
Conversion CTA
Start Free / Sign Up
Social proof
User Count, Rating, or Key Metrics
Navigation
Full-Width Top Bar
Theme & density
Light · Airy
Corners & depth
Large Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome (with Editorial)

Monochrome palette with a single accent color, hairline dividers, and generous whitespace.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #f5f5f4;
  --foreground: #292827;
  --muted-foreground: #737373;
  --accent: #211f1e;
  --radius: 16px;
  --font-heading: "newSpiritCondensed", ui-sans-serif, system-ui, sans-serif;
  --font-body: "openRunde", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~80%) · Surface #F5F5F4 (~7%) · Text #292827 (~6%) · Muted Text #737373 (~4%) · Accent #211F1E (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Large Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Pure Typography & Geometry
- Conversion CTA: Start Free / Sign Up · Trust bar uses User Count, Rating, or Key Metrics
- Headline hook: Category Positioning Anchor
- Hero components: Metrics Strip
- Spatial layout notes: Centered Headline + CTA hero structure paired with start free / sign up CTA and user count, rating, or key metrics.
- Visual summary: Minimal Monochrome (Light canvas, airy density) featuring centered headline + cta layout and pure typography & geometry visuals.

## Avoid

- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Durable cost?
Free: $0; Launch: $25/mo (annual billing available); Grow: $49/mo (annual billing available). Observed 2026-11-06. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Durable get?
Vaneform estimates <5K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Durable and what platforms does it support?
Durable is catalogued under Website & Landing Page Builders: The complete AI business builder. Supported platforms: Web.

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